Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research JK Hentzen, A Hoffmann, R Dolan, E Pala International Journal of Bank Marketing 40 (6), 1299-1336, 2022 | 98 | 2022 |
Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources J Paschen, U Paschen, E Pala, J Kietzmann Australasian Marketing Journal 29 (3), 243-251, 2021 | 70 | 2021 |
Simulated satiation through reality‐enhancing technology E Pala, S Kapitan, P van Esch Psychology & Marketing 39 (3), 483-494, 2022 | 27 | 2022 |
Artificial intelligence, marketing, and the history of technology: Kranzberg’s laws as a conceptual lens C Pitt, J Paschen, J Kietzmann, LF Pitt, E Pala Australasian Marketing Journal 31 (1), 81-89, 2023 | 22 | 2023 |
Preference for partner or servant brand roles depends on consumers’ power distance belief P Van Esch, YG Cui, A Sledge, G Das, E Pala Journal of Business Research 162, 113896, 2023 | 4 | 2023 |
Simulated satiation: A scale measure of satiation in reality-enhancing technologies E Pala Rangahau Aranga: AUT Graduate Review 1 (1), 2022 | | 2022 |