Ethan Pancer
Ethan Pancer
Associate Professor of Marketing
Verified email at smu.ca - Homepage
Title
Cited by
Cited by
Year
Isolated environmental cues and product efficacy penalties: The color green and eco-labels
E Pancer, L McShane, TJ Noseworthy
Journal of Business Ethics 143 (1), 159-177, 2017
772017
The evolution of consumer well-being
E Pancer, J Handelman
Journal of Historical Research in Marketing 4 (1), 177, 2012
622012
The popularity and virality of political social media: hashtags, mentions, and links predict likes and retweets of 2016 US presidential nominees’ tweets
E Pancer, M Poole
Social Influence 11 (4), 259-270, 2016
282016
The role of dominance in the appeal of violent media depictions
L Ashworth, M Pyle, E Pancer
Journal of Advertising 39 (4), 121-134, 2010
15*2010
How readability shapes social media engagement
E Pancer, V Chandler, M Poole, TJ Noseworthy
Journal of Consumer Psychology 29 (2), 262-270, 2019
132019
Schadenfreude and product failures: the role of product deservingness and product status
E Pancer, L McShane, M Poole
Journal of Marketing Management 33 (15-16), 1236-1255, 2017
10*2017
The influence of B to B social media message features on brand engagement: a fluency perspective
L McShane, E Pancer, M Poole
Journal of Business-to-Business Marketing 26 (1), 1-18, 2019
92019
Supersize my chances: Promotional lotteries impact product size choices
N Taylor, TJ Noseworthy, E Pancer
Journal of Consumer Psychology 29 (1), 79-88, 2019
82019
Emoji and Brand Engagement on Social Media
E Pancer, L McShane, M Poole
ACR North American Advances, 2017
32017
The causes and effects of inferences of impression management in consumption
EL Pancer
Queen's University (Canada), 2013
22013
Consumer Schadenfreude: Deservingness of Product Ownership Impacts Affect Following Another’s Product Failure
E Pancer, L Ashworth
Marketing Challenges in a Turbulent Business Environment, 343-343, 2016
12016
COMPLEMENTS TO STUDENT EVALUATIONS OF INSTRUCTION1
J O’Brien, E Pancer
Workplace Review 11 (2), 26-33, 2014
12014
Emoji, playfulness, and brand engagement on twitter
L McShane, E Pancer, M Poole, Q Deng
Journal of Interactive Marketing 53, 96-110, 0
1
Visual Ambiguity in Product Design Predicts Crowdfunding Success
E Pancer, T J Noseworthy, S Blanchard, M Poole
ACR North American Advances, 2019
2019
Uncertain Reward Campaigns Impact Product Size Choices
N Taylor, T J Noseworthy, E Pancer
ACR North American Advances, 2018
2018
Can a Computer Vision Algorithm Predict New Product Adoption?
E Pancer, T Noseworthy, M Poole
ACR European Advances, 2018
2018
20-O: the Presence of Familiar Words Drive Social Media Likes, Comments, and Shares
E Pancer, V Chandler, M Poole
ACR North American Advances, 2017
2017
Is All Fair in War-Themed Video Games? Promotional Premiums and Achievement-Based Hierarchies
MA Pyle, E Pancer, L Ashworth
ACR North American Advances, 2014
2014
Attraction and Repulsion to Violent Media: the Role of Justice and Empathy in the Appeal of Violent Media Depictions
E Pancer, M Pyle, L Ashworth
ACR North American Advances, 2014
2014
Poseurs: Understanding When Product Use Is Perceived As Impression Management
E Pancer, L Ashworth
ACR North American Advances, 2011
2011
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