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Ethan Pancer
Ethan Pancer
Sobey Professor of Marketing; Saint Mary's University
Verified email at smu.ca - Homepage
Title
Cited by
Cited by
Year
Isolated environmental cues and product efficacy penalties: The color green and eco-labels
E Pancer, L McShane, TJ Noseworthy
Journal of business ethics 143, 159-177, 2017
1972017
Emoji, playfulness, and brand engagement on twitter
L McShane, E Pancer, M Poole, Q Deng
Journal of Interactive Marketing 53 (1), 96-110, 2021
1502021
The evolution of consumer well‐being
E Pancer, J Handelman
Journal of Historical Research in Marketing 4 (1), 177-189, 2012
1102012
How readability shapes social media engagement
E Pancer, V Chandler, M Poole, TJ Noseworthy
Journal of Consumer Psychology 29 (2), 262-270, 2019
1012019
The popularity and virality of political social media: hashtags, mentions, and links predict likes and retweets of 2016 US presidential nominees’ tweets
E Pancer, M Poole
Social Influence 11 (4), 259-270, 2016
912016
The influence of B to B social media message features on brand engagement: A fluency perspective
L McShane, E Pancer, M Poole
Journal of Business-to-Business Marketing 26 (1), 1-18, 2019
592019
Predicting social media engagement with computer vision: An examination of food marketing on Instagram
M Philp, J Jacobson, E Pancer
Journal of Business Research 149, 736-747, 2022
392022
The role of dominance in the appeal of violent media depictions
L Ashworth, M Pyle, E Pancer
Journal of Advertising 39 (4), 121-134, 2010
24*2010
Schadenfreude and product failures: the role of product deservingness and product status
E Pancer, L McShane, M Poole
Journal of Marketing Management 33 (15-16), 1236-1255, 2017
18*2017
Supersize my chances: Promotional lotteries impact product size choices
N Taylor, TJ Noseworthy, E Pancer
Journal of Consumer Psychology 29 (1), 79-88, 2019
172019
Content hungry: How the nutrition of food media influences social media engagement
E Pancer, M Philp, M Poole, TJ Noseworthy
Journal of Consumer Psychology 32 (2), 336-349, 2022
162022
Extraction of visual information to predict crowdfunding success
SJ Blanchard, TJ Noseworthy, E Pancer, M Poole
Production and Operations Management 32 (12), 4172-4189, 2023
6*2023
Boosting engagement with healthy food on social media
E Pancer, M Philp, TJ Noseworthy
European journal of marketing 56 (11), 3007-3031, 2022
62022
Consumer Schadenfreude: Deservingness of Product Ownership Impacts Affect Following Another’s Product Failure
E Pancer, L Ashworth
Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016
22016
421.6: Rates of Effective Intent-To-Donate in Nova Scotia: Mitigation of Differences by Gender and Age After Enactment of Deemed Consent Legislation
E Pancer, S Beed, K Tennankore, MJ Weiss, K Krmpotic
Transplantation 106 (9S), S454, 2022
12022
COMPLEMENTS TO STUDENT EVALUATIONS OF INSTRUCTION1
J O’Brien, E Pancer
Workplace Review 11 (2), 26-33, 2014
12014
Getting what they deserve: The role of fairness in schadenfreude from another’s product failure
E Pancer, L Ashworth
ACR Asia-Pacific Advances, 2009
12009
COVID-19 and the decline of active social media engagement
M Poole, E Pancer, M Philp, TJ Noseworthy
European Journal of Marketing 58 (2), 548-571, 2024
2024
Uncertain Reward Campaigns Impact Product Size Choices
N Taylor, T J Noseworthy, E Pancer
ACR North American Advances, 2018
2018
Can a Computer Vision Algorithm Predict New Product Adoption?
E Pancer, M Poole
Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 222, 2018
2018
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