Yany Gregoire

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Coauteurs

Tom TrippWashington State UniversityAdresse e-mail validée de vancouver.wsu.edu
Renaud LegouxHEC MontréalAdresse e-mail validée de hec.ca
Robert J FisherUniversity of AlbertaAdresse e-mail validée de ualberta.ca
Jeff JoiremanProfessor, Department of Marketing and International Business, WSUAdresse e-mail validée de wsu.edu
Daniel LauferVictoria University of WellingtonAdresse e-mail validée de vuw.ac.nz
Christopher R. PlouffeGary W. Rollins College of Business, University of Tennessee -- Chattanooga (UTC)Adresse e-mail validée de utc.edu
Sylvain SenecalHEC MontrealAdresse e-mail validée de hec.ca
Anshu SuriUniversity College DublinAdresse e-mail validée de ucd.ie
Mina RohaniAssistant Professor, Saint Mary's College of CaliforniaAdresse e-mail validée de stmarys-ca.edu
Anders GustafssonProfessor of Marketing, BI Norwegian Business SchoolAdresse e-mail validée de bi.no
Paul FombelleAssociate Professor of Marketing, Northeastern UniversityAdresse e-mail validée de neu.edu
Sterling A. BoneUtah State UniversityAdresse e-mail validée de usu.edu
Clay VoorheesProfessor and Morris Mayer Endowed Chair, University of AlabamaAdresse e-mail validée de ua.edu
Rui SousaProfessor of Operations Management, Catolica Porto Business School, Universidade Católica PortuguesaAdresse e-mail validée de porto.ucp.pt
Berna DevezerAssociate Professor of Marketing, University of IdahoAdresse e-mail validée de uidaho.edu
Sanjay R. SisodiyaAssistant Professor of Marketing, University of IdahoAdresse e-mail validée de uidaho.edu
Trent WachnerAdresse e-mail validée de creighton.edu
Mansur KhamitovAssistant Professor of Marketing at the Kelley School of Business, Indiana UniversityAdresse e-mail validée de iu.edu
Jeff RadighieriTexas Woman's UniversityAdresse e-mail validée de twu.edu
Bruno LussierHEC MontréalAdresse e-mail validée de hec.ca

Yany Gregoire

HEC Montréal

Adresse e-mail validée de hec.ca - Page d'accueil

marketing service marketing marketing strategy


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance Y Grégoire, TM Tripp, R Legoux Journal of marketing 73 (6), 18-32, 2009	841	2009
Customer betrayal and retaliation: when your best customers become your worst enemies Y Grégoire, RJ Fisher Journal of the Academy of Marketing Science 36 (2), 247-261, 2008	773	2008
The effects of relationship quality on customer retaliation Y Grégoire, RJ Fisher Marketing Letters 17 (1), 31-46, 2006	487	2006
A Comprehensive Model of Customer Direct and Indirect Revenge: Understanding the Effects of Perceived Greed and Customer Power,” Y Grégoire, D Laufer, T Tripp Journal of the Academy of Marketing Science 38 (6), 738-58, 0	474*
A comprehensive model of customer direct and indirect revenge: Understanding the effects of perceived greed and customer power Y Grégoire, D Laufer, TM Tripp Journal of the Academy of Marketing Science 38 (6), 738-758, 2010	470	2010
Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens CM Voorhees, PW Fombelle, Y Gregoire, S Bone, A Gustafsson, R Sousa, ... Journal of Business Research 79, 269-280, 2017	344	2017
Managing social media crises with your customers: The good, the bad, and the ugly Y Grégoire, A Salle, TM Tripp Business Horizons 58 (2), 173-182, 2015	264	2015
When do customers offer firms a “second chance” following a double deviation? The impact of inferred firm motives on customer revenge and reconciliation J Joireman, Y Grégoire, B Devezer, TM Tripp Journal of Retailing 89 (3), 315-337, 2013	235	2013
Inbound open innovation for enhanced performance: Enablers and opportunities SR Sisodiya, JL Johnson, Y Grégoire Industrial marketing management 42 (5), 836-849, 2013	228	2013
When unhappy customers strike back on the Internet TM Tripp, Y Grégoire MIT Sloan Management Review 52 (3), 37-44, 2011	188	2011
SOCO's impact on individual sales performance: The integration of selling skills as a missing link T Wachner, CR Plouffe, Y Grégoire Industrial Marketing Management 38 (1), 32-44, 2009	166	2009
How much compensation should a firm offer for a flawed service? An examination of the nonlinear effects of compensation on satisfaction K Gelbrich, J Gäthke, Y Grégoire Journal of Service Research 18 (1), 107-123, 2015	90	2015
The impact of aging on consumer responses: what do we know? Y Gregoire ACR North American Advances, 2003	68	2003
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights M Khamitov, Y Grégoire, A Suri Journal of the Academy of Marketing Science 48 (3), 519-542, 2020	62	2020
Getting Lost" Into the Wild": Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach W Batat, M Wohlfeil ACR North American Advances, 2009	58	2009
Customer forgiveness following service failures J Joireman, Y Grégoire, TM Tripp Current Opinion in Psychology 10, 76-82, 2016	57	2016
The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad B Lussier, Y Grégoire, MA Vachon Industrial Marketing Management 65, 168-181, 2017	56	2017
How a firm's best versus normal customers react to compensation after a service failure K Gelbrich, J Gäthke, Y Grégoire Journal of Business Research 69 (10), 4331-4339, 2016	47	2016
Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role JP Radighieri, BJ Mariadoss, Y Grégoire, JL Johnson Marketing Letters 25 (2), 123-138, 2014	45	2014
Gender differences in decision satisfaction within established dyads: Effects of competitive and cooperative behaviors RJ Fisher, Y Grégoire Psychology & Marketing 23 (4), 313-333, 2006	44	2006

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