| Factors Influencing Healthy Eating Habits Among College Students: An Application of the Health Belief Model S Deshpande, M Basil, D Basil Health Marketing Quarterly 26, 145-64, 2009 | 625 | 2009 |
| Key guidelines in developing a pre-emptive COVID-19 vaccination uptake promotion strategy J French, S Deshpande, W Evans, R Obregon International journal of environmental research and public health 17 (16), 5893, 2020 | 275 | 2020 |
| The citizen-consumer: Media effects at the intersection of consumer and civic culture H Keum, N Devanathan, S Deshpande, MR Nelson, DV Shah Political Communication, 21 (3), 369-391, 2004 | 178 | 2004 |
| Impulse buying: A systematic literature review and future research directions A Redine, S Deshpande, C Jebarajakirthy, J Surachartkumtonkun International Journal of Consumer Studies 47 (1), 3-41, 2023 | 153 | 2023 |
| Reflecting and connecting: Testing a communication mediation model of civic participation JM McLeod, J Zubric, H Keum, S Deshpande, J Cho, S Stein, M Heather annual meeting of the Association for Education in Journalism and Mass …, 2001 | 123 | 2001 |
| Effectiveness of social marketing interventions to promote physical activity among adults: A systematic review Y Xia, S Deshpande, T Bonates Journal of Physical Activity and Health 13 (11), 1263-1274, 2016 | 101 | 2016 |
| Cause-related marketing ads in the light of negative news S Deshpande, JC Hitchon Journalism & Mass Communication Quarterly 79 (4), 905-926, 2002 | 101 | 2002 |
| The efficacy gap and political participation: When political influence fails to meet expectations MR McCluskey, S Deshpande, DV Shah, DM McLeod International Journal of Public Opinion Research 16 (4), 437-455, 2004 | 95 | 2004 |
| Understanding action control of parental support behavior for child physical activity. RE Rhodes, JC Spence, T Berry, S Deshpande, G Faulkner, ... Health Psychology 35 (2), 131, 2016 | 84 | 2016 |
| Knowledge and awareness of Canadian Physical Activity and Sedentary Behaviour Guidelines: a synthesis of existing evidence AG LeBlanc, T Berry, S Deshpande, M Duggan, G Faulkner, ... Applied physiology, nutrition, and metabolism 40 (7), 716-724, 2015 | 71 | 2015 |
| Cause‐related marketing from the nonprofit's perspective: Classifying goals and experienced outcomes M Runté, DZ Basil, S Deshpande Journal of Nonprofit & Public Sector Marketing 21 (3), 255-270, 2009 | 71 | 2009 |
| Applying the extended parallel process model to workplace safety messages M Basil, D Basil, S Deshpande, AM Lavack Health communication 28 (1), 29-39, 2013 | 69 | 2013 |
| Influencing household-level waste-sorting and composting behaviour: What works? A systematic review (1995–2020) of waste management interventions A Sewak, J Kim, S Rundle-Thiele, S Deshpande Waste Management & Research 39 (7), 892-909, 2021 | 67 | 2021 |
| Enhancing occupational health and safety in young workers: The role of social marketing AM Lavack, SL Magnuson, S Deshpande, DZ Basil, MD Basil, JJH Mintz International Journal of Nonprofit and Voluntary Sector Marketing 13 (3 …, 2008 | 67 | 2008 |
| The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies MR Nelson, S Deshpande Journal of Advertising 42 (1), 1-15, 2013 | 66 | 2013 |
| Social marketing: a behavior change technology for infection control MW Mah, S Deshpande, ML Rothschild American journal of infection control 34 (7), 452-457, 2006 | 66 | 2006 |
| A systematic review of the effectiveness of mass media campaigns for the management of low back pain A Suman, S Armijo-Olivo, S Deshpande, J Marietta-Vasquez, L Dennett, ... Disability and rehabilitation 43 (24), 3523-3551, 2021 | 61 | 2021 |
| Extending stakeholder theory to promote resource management initiatives to key stakeholders: A case study of water transfers in Alberta, Canada KC Lafreniere, S Deshpande, H Bjornlund, MG Hunter Journal of Environmental management 129, 81-91, 2013 | 61 | 2013 |
| Community perspectives and engagement in sustainable solid waste management (SWM) in Fiji: A socioecological thematic analysis A Sewak, S Deshpande, S Rundle-Thiele, F Zhao, R Anibaldi Journal of Environmental Management 298, 113455, 2021 | 60 | 2021 |
| Social marketing’s strengths, weaknesses, opportunities, and threats (SWOT): A commentary S Deshpande Social Marketing Quarterly 25 (4), 231-242, 2019 | 59 | 2019 |
Michael BasilProfessor Emeritus, University of Lethbridge (formerly Stanford, U. Hawaii and U. Denver)Verified email at uleth.ca
