Quan Xie
Quan Xie
Assistant Professor of Advertising, Southern Methodist University
Verified email at smu.edu - Homepage
Title
Cited by
Cited by
Year
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
C Lou, Q Xie, Y Feng, W Kim
Journal of Product & Brand Management, 2019
312019
文化创意产业前沿
吕学武, 范周
北京: 中国传媒大学出版社, 2007
312007
Paid, earned, shared and owned media from the perspective of advertising and public relations agencies: Comparing China and the United States
Q Xie, MS Neill, E Schauster
International Journal of Strategic Communication 12 (2), 160-179, 2018
232018
Privacy concerns, perceived intrusiveness, and privacy controls: An analysis of virtual try-on apps
Y Feng, Q Xie
Journal of Interactive Advertising 19 (1), 43-57, 2019
172019
The key to 360-degree video advertising: An examination of the degree of narrative structure
Y Feng, Q Xie, C Lou
Journal of Advertising 48 (2), 137-152, 2019
152019
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
C Lou, Q Xie
International Journal of Advertising 40 (3), 376-402, 2021
132021
Using Twitter as a pedagogical tool in two classrooms: a comparative case study between an education and a communication class
T Luo, Q Xie
Journal of computing in higher education 31 (1), 81-104, 2019
102019
Measuring the content characteristics of videos featuring augmented reality advertising campaigns
Y Feng, Q Xie
Journal of Research in Interactive Marketing, 2018
92018
Curating Luxe experiences online? Explicating the mechanisms of luxury content marketing in cultivating brand loyalty
Q Xie, C Lou
Journal of Interactive Advertising 20 (3), 209-224, 2020
82020
Demystifying novelty effects: An analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Y Feng, Q Xie
Journal of current issues & research in advertising 40 (1), 36-53, 2019
82019
Ad creativity via augmented reality technology in online video ads: The differential role of novelty, message usefulness, and ad-consumer association
Y Feng, Q Xie
Journal of Promotion Management 25 (6), 907-933, 2019
62019
Examining user participation and network structure via an analysis of a twitter-supported conference backchannel
Q Xie, T Luo
Journal of Educational Computing Research 57 (5), 1160-1185, 2019
62019
Expectations for advertising and public relations education from agency executives: A comparative study between China and the United States
Q Xie, E Schauster, MS Neill
Journal of Current Issues & Research in Advertising 39 (3), 289-307, 2018
62018
Youthful Users' Participation in Facebook Brand Communities: Motivations, Activities, and Outcomes
Q Xie
Ohio University, 2015
12015
SOMETHING SOCIAL, SOMETHING ENTERTAINING? MAXIMIZING THE VALUE OF DIGITAL CONTENT MARKETING IN BRAND EXPERIENCE AND BRAND LOYALTY
C Lou, Q Xie
American Academy of Advertising. Conference. Proceedings (Online), 81-81, 2020
2020
DEMYSTIFY NOVELTY EFFECTS: AN ANALYSIS OF CONSUMER RESPONSES TO AUGMENTED REALITY OUT-OF-HOME ADVERTISING
Y Feng, Q Xie
American Academy of Advertising. Conference. Proceedings (Online), 11, 2017
2017
A MIXED-METHODS APPROACH TO UNDERSTAND YOUTHFUL USERS'MOTIVATIONS FOR PARTICIPATING IN FACEBOOK BRAND COMMUNITIES
Q Xie
American Academy of Advertising. Conference. Proceedings (Online), 146, 2016
2016
Advertising in 360 Degrees
Y Feng, Q Xie, C Lou
Report Research, 17, 0
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