| Adding social media to the marketing mix G Armelini, J Villanueva IESE insight 9 (9), 29-36, 2011 | 105 | 2011 |
| Los blogs corporativos: una opción, no una obligación J Villanueva, C Aced, G Armelini, E cuaderno forma parte del Electronic Cuadernos del EBCenter, 2007 | 42 | 2007 |
| Referral programs, customer value, and the relevance of dyadic characteristics G Armelini, C Barrot, JU Becker International Journal of Research in Marketing 32 (4), 449-452, 2015 | 37 | 2015 |
| Marketing expenditures and word-of-mouth communication: Complements or substitutes? G Armelini, J Villanueva Foundations and Trends® in Marketing 5 (1), 1-53, 2010 | 37 | 2010 |
| Ciclo de vida de los destinos turísticos y estrategias de comunicación: los casos de España y Chile BG Henche, ER Lara, G Armelini aDResearch ESIC International Journal of Communication Research 7 (7), 76-93, 2013 | 35 | 2013 |
| Understanding customer satisfaction via deep learning and natural language processing Á Aldunate, S Maldonado, C Vairetti, G Armelini Expert Systems with Applications 209, 118309, 2022 | 33 | 2022 |
| The effect of word of mouth in customer equity and brand equity G Armelini Chinese Business Review 10 (3), 2011 | 24 | 2011 |
| El boca oreja electrónico:¿ Qué sabemos de esta poderosa herramienta de marketing J Villanueva, G Armelini Cuadernos del ebcenter, e-business Center PricewaterhouseCooper and IESE, 2007 | 24 | 2007 |
| El poder del boca-oreja en el marketing mix. Los consumidores hablan de ti J Villanueva, G Armelini Revista de Negocios del IEEM 15 (5), 18-25, 2012 | 21 | 2012 |
| Understanding social contagion in adoption processes using dynamic social networks M Herrera, G Armelini, E Salvaj PloS one 10 (10), e0140891, 2015 | 19 | 2015 |
| Electronic word of mouth: what do we know about this powerful marketing tool G Armelini, J Villanueva IESE Insight Review, 2006 | 14 | 2006 |
| Linux y software de código abierto:¿ listos para su empresa? F Miralles, G Armelini Harvard Deusto business review, 60-70, 2004 | 10 | 2004 |
| Subaru XV: una estrategia de comunicación y mercadeo para la generación Y G Armelini Innovar 23 (47), 65-80, 2013 | 6 | 2013 |
| Assessing university enrollment and admission efforts via hierarchical classification and feature selection S Maldonado, G Armelini, CA Guevara Intelligent Data Analysis 21 (4), 945-962, 2017 | 5 | 2017 |
| Internet convierte el boca-oreja en el eWom, una poderosa herramienta de marketing G Armelini Word Journal Of The International Linguistic Association 2006, 2006 | 5 | 2006 |
| The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures G Armelini, J González, J Villanueva International Journal of Internet Marketing and Advertising 13 (1), 1-21, 2019 | 3 | 2019 |
| Plan de Marketing Guía de Implementación, DCNT G Armelini ES-11-110, ESE Escuela de Negocios, 2011 | 2 | 2011 |
| Viral Marketing? Advertise It!. Advice for web 2.0 communication strategies G Armelini, J Villanueva The European Business Review, 0 | 2 | |
| JULIÁN. Año 2006 Electronic Word of mouth: What do we know about this powerful marketing tool GYVG ARMELINI Editorial IESE, Universidad de Navarra, 0 | 2 | |
| Diffusion of Adoptions on Dynamic Social Networks: A Case Study of a Real-World Community of Consumers M Herrera, G Armelini, E Salvaj Data Analytics Applications in Latin America and Emerging Economies, 73-90, 2017 | | 2017 |
Sebastián MaldonadoDepartment of Management Control and Information Systems, University of Chile & ISCIVerified email at fen.uchile.cl
![Eva Reinares-Lara [ORCID: 0000-0002-5320-9268]](https://scholar.googleusercontent.com/citations?view_op=small_photo&user=L4p_QqkAAAAJ&citpid=2)
