| Selling: building partnerships BA Weitz, SB Castleberry, JF Tanner (No Title), 1998 | 432 | 1998 |
| Salesperson empathy and listening: Impact on relationship outcomes P Aggarwal, SB Castleberry, R Ridnour, CD Shepherd Journal of Marketing Theory and Practice 13 (3), 16-31, 2005 | 281 | 2005 |
| Effective interpersonal listening and personal selling SB Castleberry, CD Shepherd Journal of Personal Selling & Sales Management 13 (1), 35-49, 1993 | 264 | 1993 |
| A cross-generational comparison of motivational factors in a sales career among Gen-X and Gen-Y college students D Bristow, D Amyx, SB Castleberry, JJ Cochran Journal of personal selling & sales management 31 (1), 77-85, 2011 | 152 | 2011 |
| The variability of attitudinal repeat-rates F Dall'Olmo Riley, ASC Ehrenberg, SB Castleberry, TP Barwise, ... International journal of Research in Marketing 14 (5), 437-450, 1997 | 147 | 1997 |
| An exploratory salesforce study of the relationship between leader-member exchange and motivation, role stress, and manager evaluation RR Lagace, SB Castleberry, RE Ridnour Journal of Applied Business Research 9 (4), 110, 1993 | 106 | 1993 |
| Vertical exchange quality and performance: Studying the role of the sales manager JF Tanner Jr, SB Castleberry Journal of Personal Selling & Sales Management 10 (2), 17-27, 1990 | 100 | 1990 |
| Job analysis and hiring practices for national account marketing positions TR Wotruba, SB Castleberry Journal of Personal Selling & Sales Management 13 (3), 49-65, 1993 | 98 | 1993 |
| Selling: building partnerships, 8th edition SB Castleberry, JF Tanner McGraw-Hill/Irwin, 2011 | 91* | 2011 |
| Effective interpersonal listening in the personal selling environment: Conceptualization, measurement, and nomological validity SB Castleberry, CD Shepherd, R Ridnour Journal of Marketing Theory and Practice 7 (1), 30-38, 1999 | 85 | 1999 |
| The manager-salesperson relationship: An exploratory examination of the vertical-dyad linkage model SB Castleberry, JF Tanner Jr Journal of Personal Selling & Sales Management 6 (3), 29-37, 1986 | 83 | 1986 |
| The variability of attitudinal repeat-rates FDO Riley, ASC Ehrenberg, SB Castleberry, TP Barwise International journal of Research in Marketing 14 (5), 437-450, 1997 | 81 | 1997 |
| Linking effective listening with salesperson performance: an exploratory investigation CD Shepherd, SB Castleberry, RE Ridnour Journal of Business & Industrial Marketing 12 (5), 315-322, 1997 | 75 | 1997 |
| Consumers' quality evaluation process SB Castleberry, FS McIntyre Journal of Applied Business Research 8 (3), 74-82, 1992 | 73 | 1992 |
| The ethical framework of advertising and marketing research practitioners: A moral development perspective SB Castleberry, W French, BA Carlin Journal of Advertising 22 (2), 39-46, 1993 | 61 | 1993 |
| Individual attitude variations over time SB Castleberry, NR Barnard, TP Barwise, ASC Ehrenberg, FDO Riley Journal of Marketing Management 10 (1-3), 153-162, 1994 | 59 | 1994 |
| Brand Usage: A Factor in Consumer Beliefs. SB Castleberry, ASC Ehrenberg Marketing Research 2 (2), 1990 | 59 | 1990 |
| Vertical exchange and salesperson stress JF Tanner Jr, MG Dunn, LB Chonko Journal of Personal Selling & Sales Management 13 (2), 27-36, 1993 | 57 | 1993 |
| A longitudinal field test of stockout effects on multi-brand inventories WH Motes, SB Castleberry Journal of the Academy of Marketing Science 13 (4), 54-68, 1985 | 51 | 1985 |
| Using secondary data in marketing research: A project that melds web and off-web sources SB Castleberry Journal of Marketing Education 23 (3), 195-203, 2001 | 48 | 2001 |
