| The moderating role of competition in the relationship between nonfinancial measures and future financial performance* RD Banker, R Mashruwala Contemporary Accounting Research 24 (3), 763-793, 2007 | 232* | 2007 |
| The moderating effect of prior sales changes on asymmetric cost behavior RD Banker, D Byzalov, M Ciftci, R Mashruwala Journal of Management Accounting Research 26 (2), 221-242, 2014 | 221 | 2014 |
| Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? RD Banker, R Mashruwala, A Tripathy Management Decision 52 (5), 872-896, 2014 | 200 | 2014 |
| The use of advertising activities to meet earnings benchmarks: Evidence from monthly data D Cohen, R Mashruwala, T Zach Review of Accounting Studies 15 (4), 808-832, 2010 | 200 | 2010 |
| Managerial optimism and cost behavior R Banker, M Ciftci, R Mashruwala Temple University, SUNY at Binghamton, and University of Illinois at Chicago, 2011 | 97* | 2011 |
| The impact of a heterogeneous accrual-generating process on empirical accrual models N Dopuch, R Mashruwala, C Seethamraju, T Zach Journal of Accounting, Auditing & Finance 27 (3), 386-411, 2012 | 62* | 2012 |
| Value relevance of accounting information for intangible-intensive industries and the impact of scale M Ciftci, M Darrough, R Mashruwala European Accounting Review 23 (2), 199-226, 2014 | 48 | 2014 |
| Implications of cost behavior for analysts’ earnings forecasts M Ciftci, R Mashruwala, D Weiss Journal of Management Accounting Research 28 (1), 57-80, 2016 | 43 | 2016 |
| Culture and cost stickiness: A cross-country study KA Kitching, R Mashruwala, M Pevzner The International Journal of Accounting 51 (3), 402-417, 2016 | 32 | 2016 |
| Cost stickiness and cost inertia: A two-driver model of asymmetric cost behavior MC Anderson, JH Lee, R Mashruwala Available at SSRN 2599108, 2015 | 11 | 2015 |
| Was the Bell system a natural monopoly? An application of data envelopment analysis H Chang, R Mashruwala Annals of Operations Research 145 (1), 251-263, 2006 | 10 | 2006 |
| Technical inefficiency, allocative inefficiency, and audit pricing H Chang, Y Kao, R Mashruwala, S Sorensen Journal of Accounting, Auditing, and Finance 33 (4), 580-600, 2018 | 9 | 2018 |
| Supply chain relational capital and the bullwhip effect R Zhao, R Mashruwala, S Pandit, J Balakrishnan International Journal of Operations & Production Management 39 (5), 658-689, 2019 | 5 | 2019 |
| Simultaneity in the relationship between sales performance and components of customer satisfaction RD Banker, R Mashruwala Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2009 | 4 | 2009 |
| Eficiencia relativa como indicador del rendimiento futuro. MC Abad Navarro, R Banker, R Mashruwala Asociacion Espanola de Contabilidad y Administracion de Empresas, 2006 | 4* | 2006 |
| The impact of the bullwhip effect on sales and earnings prediction using order backlog H Chang, J Chen, SW Hsu, R Mashruwala Contemporary Accounting Research 35 (2), 1140-1165, 2018 | 2 | 2018 |
| Labor adjustment costs and asymmetric cost behavior: An extension J Golden, R Mashruwala, M Pevzner Management Accounting Research 46, 2020 | | 2020 |
| The information content of nonfinancial measures in management planning and control R Mashruwala University of Texas, 2003 | | 2003 |
Rajiv BankerMerves Chair in Accounting and Information Technology and Director of the Center for Accounting and Information Technology, Fox School of Business, Temple UniversityVerified email at temple.edu
