| The moderating effect of prior sales changes on asymmetric cost behavior RD Banker, D Byzalov, M Ciftci, R Mashruwala Journal of Management Accounting Research 26 (2), 221-242, 2014 | 417* | 2014 |
| Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? RD Banker, R Mashruwala, A Tripathy Management Decision 52 (5), 872-896, 2014 | 396 | 2014 |
| The use of advertising activities to meet earnings benchmarks: Evidence from monthly data D Cohen, R Mashruwala, T Zach Review of Accounting Studies 15, 808-832, 2010 | 246 | 2010 |
| The moderating role of competition in the relationship between nonfinancial measures and future financial performance* RD Banker, R Mashruwala Contemporary Accounting Research 24 (3), 763-793, 2007 | 202 | 2007 |
| A contextual study of links between employee satisfaction, employee turnover, customer satisfaction and financial performance RD Banker, C Konstans, R Mashruwala The University of Texas at Dallas, Dallas, TX, November, 2000 | 92 | 2000 |
| The impact of a heterogeneous accrual-generating process on empirical accrual models N Dopuch, R Mashruwala, C Seethamraju, T Zach Journal of Accounting, Auditing & Finance 27 (3), 386-411, 2012 | 75* | 2012 |
| Culture and cost stickiness: A cross-country study KA Kitching, R Mashruwala, M Pevzner The International Journal of Accounting 51 (3), 402-417, 2016 | 72 | 2016 |
| Implications of cost behavior for analysts’ earnings forecasts M Ciftci, R Mashruwala, D Weiss Journal of Management Accounting Research 28 (1), 57-80, 2016 | 70 | 2016 |
| Value relevance of accounting information for intangible-intensive industries and the impact of scale M Ciftci, M Darrough, R Mashruwala European Accounting Review 23 (2), 199-226, 2014 | 60 | 2014 |
| Managerial optimism and cost behavior R Banker, M Ciftci, R Mashruwala Temple University, SUNY at Binghamton, and University of Illinois at Chicago, 2011 | 45 | 2011 |
| Labor adjustment costs and asymmetric cost behavior: An extension J Golden, R Mashruwala, M Pevzner Management Accounting Research 46, 2020 | 44 | 2020 |
| Supply chain relational capital and the bullwhip effect R Zhao, R Mashruwala, S Pandit, J Balakrishnan International Journal of Operations & Production Management 39 (5), 658-689, 2019 | 30 | 2019 |
| Technical inefficiency, allocative inefficiency, and audit pricing H Chang, Y Kao, R Mashruwala, S Sorensen Journal of Accounting, Auditing, and Finance 33 (4), 580-600, 2018 | 27 | 2018 |
| A two-driver model of selling, general and administrative cost behavior MC Anderson, JH Lee, R Mashruwala http://dx.doi.org/10.2139/ssrn.2599108, 2021 | 21* | 2021 |
| The impact of the bullwhip effect on sales and earnings prediction using order backlog H Chang, J Chen, SW Hsu, R Mashruwala Contemporary Accounting Research 35 (2), 1140-1165, 2018 | 13 | 2018 |
| Was the Bell system a natural monopoly? An application of data envelopment analysis H Chang, R Mashruwala Annals of Operations Research 145 (1), 251-263, 2006 | 13 | 2006 |
| Customer bargaining power, strategic fit, and supplier performance H Chang, S Liu, R Mashruwala Production and Operations Management 31 (4), 1492-1509, 2022 | 6 | 2022 |
| Simultaneity in the relationship between sales performance and components of customer satisfaction RD Banker, R Mashruwala Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2009 | 5 | 2009 |
| Eficiencia relativa como indicador del rendimiento futuro. MC Abad Navarro, R Banker, R Mashruwala Asociacion Espanola de Contabilidad y Administracion de Empresas, 2006 | 4* | 2006 |
| The information content of nonfinancial measures in management planning and control R Mashruwala University of Texas, 2003 | | 2003 |
Rajiv BankerMerves Chair in Accounting and Information Technology and Director of the Center for Accounting and Information Technology, Fox School of Business, Temple UniversityVerified email at temple.edu
