| An analysis of the importance of the long tail in search engine marketing B Skiera, J Eckert, O Hinz Electronic Commerce Research and Applications 9 (6), 488-494, 2010 | 128 | 2010 |
| The impact of search and recommendation systems on sales in electronic commerce O Hinz, J Eckert Business & Information Systems Engineering 2, 67-77, 2010 | 127 | 2010 |
| Drivers of the long tail phenomenon: an empirical analysis O Hinz, J Eckert, B Skiera Journal of management information systems 27 (4), 43-70, 2011 | 119 | 2011 |
| Verfahren zur Präferenzmessung–Eine Übersicht und Beurteilung existierender und möglicher neuer Self-Explicated-Verfahren J Eckert, R Schaaf Journal für betriebswirtschaft 59, 31-56, 2009 | 24 | 2009 |
| Der Einfluss von Such-und Empfehlungssystemen auf den Absatz im Electronic Commerce O Hinz, J Eckert Wirtschaftsinformatik 2 (52), 65-77, 2010 | 8 | 2010 |
| Long Tail J Eckert, O Hinz, B Skiera Die Betriebswirtschaft 69 (6), 761, 2009 | 3 | 2009 |
| Stichwort Long Tail J Eckert, O Hinz, B Skiera Die Betriebswirtschaft, 2009 | 1 | 2009 |
| How electronic markets change demand-an investigation of the Long Tail Phenomenon J Eckert | 1 | 2009 |
| Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems-Virtual special Issue O Hinz, J Eckert, B Skiera Publications of Darmstadt Technical University, Institute for Business …, 2014 | | 2014 |
| Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69 O Hinz, J Eckert, B Skiera Publications of Darmstadt Technical University, Institute for Business …, 2011 | | 2011 |
| Do retailers benefit from the long tail phenomenon? J Eckert, C Ebling, B Skiera, O Hinz Proc. of the IADIS Int. Conf. e-Commerce 2010, Proc. of the IADIS Int. Conf …, 2010 | | 2010 |
