Yakov Bart
Yakov Bart
Northeastern University
Verified email at northeastern.edu - Homepage
Title
Cited by
Cited by
Year
Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study
Y Bart, V Shankar, F Sultan, GL Urban
Journal of Marketing 69 (4), 133-152, 2005
1899*2005
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Y Bart, A Stephen, M Sarvary
Journal of Marketing Research 51 (3), 270-285, 2014
2902014
Mobile advertising: a framework and research agenda
D Grewal, Y Bart, M Spann, PP Zubcsek
Journal of Interactive Marketing 34, 3-14, 2016
2042016
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing 31 (2), 161-171, 2017
912017
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40, 1-8, 2017
752017
Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns
I Chae, A Stephen, Y Bart, D Yao
Marketing Science 36 (1), 89-104, 2017
582017
The role of trust in online customer support
V Shankar, F Sultan, GL Urban, I Bart
Working Paper, Sloan School of Management, MIT, Cambridge, MA 02142, 2002
402002
Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
H Li, Q Shen, Y Bart
Management Science 64 (4), 1860-1878, 2018
332018
Does Paying For Online Product Reviews Pay Off? The Effects of Monetary Incentives on Content Creators and Consumers
A Stephen, Y Bart, C Du Plessis, D Goncalves
ACR North American Advances, 2012
33*2012
Digital transformation: A multidisciplinary reflection and research agenda
PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ...
Journal of Business Research, 2019
212019
Tailored cheap talk: The effects of privacy policy on ad content and market outcomes
PM Gardete, Y Bart
Marketing Science 37 (5), 733-752, 2018
12*2018
Exploding offers can blow up in more than one way
N Lau, Y Bart, JN Bearden, I Tsetlin
Decision Analysis 11 (3), 171-188, 2014
82014
Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky
Y Cornil, DJ Hardisty, Y Bart
Organizational Behavior and Human Decision Processes 153, 103-117, 2019
6*2019
The role and antecedents of customer trust in online environment
V Shankar, F Sultan, G Urban, I Bart
Documento de trabajo, Sloan School of Management, MIT. Cambridge, MA 21242, 2002
52002
Brave New World? On AI and the Management of Customer Relationships
B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ...
Journal of Interactive Marketing, 2020
42020
Social media marketing: principles and strategies
AT Stephen, B Yakov
Stukent, 2017
42017
Reducing Uncertainty By Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation
C du Plessis, AT Stephen, Y Bart, D Goncalves
ACR North American Advances, 2016
3*2016
Option hedging in the binomial model with differing interest rates
YY Bart
Russian Mathematical Surveys 53 (5), 1084-1085, 1998
31998
Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product
Y Bart
GfK Marketing Intelligence Review 9 (2), 25-30, 2017
22017
Taking a Leaf Out of a Review: The Asymmetrical Link Between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews
A Kronrod, Y Bart
Available at SSRN 3194326, 2018
1*2018
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Articles 1–20