| Influence of virtual color on taste: Multisensory integration between virtual and real worlds F Huang, J Huang, X Wan Computers in Human Behavior 95, 168-174, 2019 | 52 | 2019 |
| The color–flavor incongruency effect in product evaluation and brand perception J Huang, X Wan Journal of Consumer Behaviour 18 (6), 484-495, 2019 | 50 | 2019 |
| The color-flavor incongruency effect in visual search for food labels: An eye-tracking study J Huang, Y Peng, X Wan Food Quality and Preference 88, 104078, 2021 | 33 | 2021 |
| From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study J Huang, P Zhao, X Wan Journal of Business Research 123, 604-612, 2021 | 32 | 2021 |
| A cross-cultural study of beliefs about the influence of food sharing on interpersonal relationships and food choices C Wang, J Huang, X Wan Appetite 161, 105129, 2021 | 22 | 2021 |
| Functional and structural basis of the color-flavor incongruency effect in visual search J Huang, F Wang, J Sui, X Wan Neuropsychologia 127, 66-74, 2019 | 20 | 2019 |
| Influence of eating together on brain activation and hedonic evaluation in response to foods J Huang, C Wang, X Wan Cognitive, Affective, & Behavioral Neuroscience 22 (5), 1145-1156, 2022 | 11 | 2022 |
| fMRI investigation on gradual change of awareness states in implicit sequence learning J Huang, Y Li, J Zhang, X Wang, C Huang, A Chen, D Liu Scientific Reports 7 (1), 16731, 2017 | 9 | 2017 |
| Food sharing with choice: influence on social evaluation C Wang, J Huang, J Liao, X Wan Frontiers in Psychology 11, 567294, 2020 | 8 | 2020 |
| Gender differences in the associations between gray matter volume and the centrality of visual product aesthetics J Huang, Y Sun, X Wan Neuroscience 431, 64-72, 2020 | 8 | 2020 |
| The influence of placing orientation on searching for food in a virtual restaurant W Zhang, Z Chen, J Huang, X Wan Food quality and preference 78, 103728, 2019 | 7 | 2019 |
| Influence of route decision-making and experience on human path integration J Guo, J Huang, X Wan Acta Psychologica 193, 66-72, 2019 | 7 | 2019 |
| Self‐construal priming modulates the influence of receptacles on food perception J Huang, C Wang, X Wan Journal of Sensory Studies 36 (3), e12642, 2021 | 6 | 2021 |
| Impact of response stimulus interval on transfer of non-local dependent rules in implicit learning: An ERP investigation J Huang, H Dai, J Ye, C Zhu, Y Li, D Liu Frontiers in Psychology 8, 2107, 2017 | 6 | 2017 |
| Influence of different cues on the color-flavor incongruency effect during packaging searching X Guo, J Wang, J Huang, X Wan Food Quality and Preference 98, 104521, 2022 | 5 | 2022 |
| Embodied mechanisms of implicit sequence learning consciousness J ZHANG, D TANG, D ZHA, J HUANG, D LIU Advances in Psychological Science 24 (2), 203, 2016 | 5 | 2016 |
| Expectations generated based on associative learning guide visual search for novel packaging labels C Jiang, X Guo, J Huang, X Wan Food Quality and Preference 104, 104743, 2023 | 3 | 2023 |
| Testing the process dissociation procedure by behavioral and neuroimaging data: the establishment of the mutually exclusive theory and the improved pdp J Zhang, X Wang, J Huang, A Chen, D Liu Frontiers in Psychology 11, 474538, 2020 | 3 | 2020 |
| Grey matter volume and amplitude of low-frequency fluctuations predicts consumer ethnocentrism tendency J Huang, X Wan, K Peng, J Sui Neuroscience Letters 732, 135053, 2020 | 3 | 2020 |
| The influence of target knowledge on path integration. G Jichengsi, H Jianping, W Xiaoang Acta Psychologica Sinica, 2019 | 3 | 2019 |
