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Ahir Gopaldas
Ahir Gopaldas
Associate Professor of Marketing, Fordham University
Verified email at fordham.edu - Homepage
Title
Cited by
Cited by
Year
Intersectionality 101
A Gopaldas
Journal of Public Policy & Marketing 32 (Special Issue), 90-94, 2013
4332013
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals
A Siebert, A Gopaldas, A Lindridge, C Simões
Journal of Marketing, 2020
2142020
Marketplace Sentiments
A Gopaldas
Journal of Consumer Research 41 (4), 995-1014, 2014
1992014
A Front-to-Back Guide to Writing a Qualitative Research Article
A Gopaldas
Qualitative Market Research: An International Journal 19 (1), 115-121, 2016
1532016
An Intersectional Approach to Diversity Research
A Gopaldas, G DeRoy
Consumption, Markets & Culture 18 (4), 333-364, 2015
1422015
Creating Firm, Customer, and Societal Value: Toward A Theory of Positive Marketing
A Gopaldas
Journal of Business Research 68 (12), 2446-2451, 2015
992015
Beyond Gender: Intersectionality, Culture, and Consumer Behavior
A Gopaldas, E Fischer
Gender, Culture, and Consumer Behavior, 393-410, 2012
882012
Women over 40, Foreigners of Color, and Other Missing Persons in Globalizing Mediascapes: Understanding Marketing Images as Mirrors of Intersectionality
A Gopaldas, A Siebert
Consumption Markets & Culture 21 (4), 323-346, 2018
622018
Artificial Life
R Belk, M Humayun, A Gopaldas
Journal of Macromarketing, 2020
402020
The Construction of Qualitative Research Articles: A Conversation with Eileen Fischer
B Figueiredo, A Gopaldas, E Fischer
Consumption Markets & Culture 20 (4), 297-305, 2017
282017
Why Papers Are Rejected and How to Get Yours Accepted: Advice on the Construction of Interpretive Consumer Research Articles
E Fischer, A Gopaldas, D Scaraboto
Qualitative Market Research: An International Journal 20 (1), 60-67, 2017
242017
Therapy
A Gopaldas
Consumption Markets & Culture 19 (3), 264-268, 2016
192016
The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon
A Gopaldas, S Molander
Consumption Markets & Culture 23 (1), 81-93, 2020
152020
Voluntary simplicity, downshifting, and the market mythology of simple living
A Gopaldas
Behaviour 21 (2), 93-112, 2004
92004
Consumer Reception of New Technologies
R Belk, M Humayun, A Gopaldas
International Journal of Business Anthropology 10 (1), 49-65, 2020
72020
What Makes a Good Paper? Analytic and Continental Ideals in Consumer Culture Theory
D Bajde, A Gopaldas
Qualitative Market Research: An International Journal 22 (3), 270-277, 2019
72019
Translating Anthropological Consumption Theories into Humanistic Marketing Practices
A Gopaldas
Humanistic Marketing, 150-163, 2014
62014
Service Conversation: Advisory, Relational and Transformative Approaches
A Gopaldas, M Carnevale, R Kedzior, A Siebert
Journal of Services Marketing, 2021
42021
Designing Servicescapes for Transformative Service Conversations: Lessons from Mental Health Services
A Gopaldas, A Siebert, B Ertimur
Journal of Consumer Marketing, 2021
22021
What You’re Getting Wrong About Customer Journeys
A Gopaldas, A Siebert
Harvard Business Review 100 (4), 92-99, 2022
12022
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