Sreedhar Madhavaram
Sreedhar Madhavaram
Alumni and United Supermarkets Professor of Marketing, Texas Tech University
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Cited by
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The explanatory foundations of relationship marketing theory
SD Hunt, DB Arnett, S Madhavaram
Journal of business & industrial marketing 21 (2), 72-87, 2006
The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
S Madhavaram, SD Hunt
Journal of the academy of marketing science 36, 67-82, 2008
Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions
S Madhavaram, V Badrinarayanan, RE McDonald
Journal of advertising 34 (4), 69-80, 2005
Exploring impulse purchasing on the internet
SR Madhavaram, DA Laverie
ACR North American Advances, 2004
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the US and South Korea
V Badrinarayanan, EP Becerra, CH Kim, S Madhavaram
Journal of the Academy of Marketing Science 40, 539-557, 2012
Workplace spirituality and the selling organization: A conceptual framework and research propositions
V Badrinarayanan, S Madhavaram
Journal of Personal Selling & Sales Management 28 (4), 421-434, 2008
Developing pedagogical competence: Issues and implications for marketing education
S Madhavaram, DA Laverie
Journal of Marketing Education 32 (2), 197-213, 2010
Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital
S Madhavaram, SD Hunt
Journal of Business Research 74, 38-46, 2017
From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies
RE McDonald, J Weerawardena, S Madhavaram, G Sullivan Mort
Management Research Review 38 (9), 970-991, 2015
Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy
SD Hunt, S Madhavaram
Industrial Marketing Management 89, 129-139, 2020
Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
V Badrinarayanan, EP Becerra, S Madhavaram
Journal of retailing and consumer services 21 (6), 1013-1020, 2014
Teaching marketing strategy: Using resource-advantage theory as an integrative theoretical foundation
SD Hunt, S Madhavaram
Journal of Marketing Education 28 (2), 93-105, 2006
The service-dominant logic of marketing
SD Hunt, S Madhavaram
The service dominant logic of marketing: Dialog, debate and directions, 2006
Managerial action and resource‐advantage theory: conceptual frameworks emanating from a positive theory of competition
SD Hunt, S Madhavaram
Journal of Business & Industrial Marketing, 2012
Developing a learning orientation: The role of team-based active learning
DA Laverie, S Madhavaram, RE McDonald
Marketing Education Review 18 (3), 37-51, 2008
Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators
V Badrinarayanan, I Ramachandran, S Madhavaram
Journal of Personal Selling & Sales Management 39 (1), 23-41, 2019
Mirroring the boss: Ethical leadership, emulation intentions, and salesperson performance
V Badrinarayanan, I Ramachandran, S Madhavaram
Journal of Business Ethics 159, 897-912, 2019
Global virtual sales teams (GVSTS): A conceptual framework of the influence of intellectual and social capital on effectiveness
V Badrinarayanan, S Madhavaram, E Granot
Journal of Personal Selling & Sales Management 31 (3), 311-324, 2011
The potential implications of web‐based marketing communications for consumers' implicit and explicit brand attitudes: A call for research
S Madhavaram, R Appan
Psychology & Marketing 27 (2), 186-202, 2010
Relationship marketing strategy: an operant resource perspective
S Madhavaram, E Granot, V Badrinarayanan
Journal of Business & Industrial Marketing 29 (4), 275-283, 2014
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