| The explanatory foundations of relationship marketing theory SD Hunt, DB Arnett, S Madhavaram Journal of business & industrial marketing 21 (2), 72-87, 2006 | 749 | 2006 |
| The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy S Madhavaram, SD Hunt Journal of the academy of marketing science 36, 67-82, 2008 | 673 | 2008 |
| Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions S Madhavaram, V Badrinarayanan, RE McDonald Journal of advertising 34 (4), 69-80, 2005 | 630 | 2005 |
| Exploring impulse purchasing on the internet SR Madhavaram, DA Laverie ACR North American Advances, 2004 | 388 | 2004 |
| Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the US and South Korea V Badrinarayanan, EP Becerra, CH Kim, S Madhavaram Journal of the Academy of Marketing Science 40, 539-557, 2012 | 192 | 2012 |
| Workplace spirituality and the selling organization: A conceptual framework and research propositions V Badrinarayanan, S Madhavaram Journal of Personal Selling & Sales Management 28 (4), 421-434, 2008 | 141 | 2008 |
| Developing pedagogical competence: Issues and implications for marketing education S Madhavaram, DA Laverie Journal of Marketing Education 32 (2), 197-213, 2010 | 111 | 2010 |
| Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital S Madhavaram, SD Hunt Journal of Business Research 74, 38-46, 2017 | 108 | 2017 |
| From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies RE McDonald, J Weerawardena, S Madhavaram, G Sullivan Mort Management Research Review 38 (9), 970-991, 2015 | 98 | 2015 |
| Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy SD Hunt, S Madhavaram Industrial Marketing Management 89, 129-139, 2020 | 97 | 2020 |
| Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers V Badrinarayanan, EP Becerra, S Madhavaram Journal of retailing and consumer services 21 (6), 1013-1020, 2014 | 97 | 2014 |
| Teaching marketing strategy: Using resource-advantage theory as an integrative theoretical foundation SD Hunt, S Madhavaram Journal of Marketing Education 28 (2), 93-105, 2006 | 93 | 2006 |
| The service-dominant logic of marketing SD Hunt, S Madhavaram The service dominant logic of marketing: Dialog, debate and directions, 2006 | 84 | 2006 |
| Managerial action and resource‐advantage theory: conceptual frameworks emanating from a positive theory of competition SD Hunt, S Madhavaram Journal of Business & Industrial Marketing, 2012 | 79 | 2012 |
| Developing a learning orientation: The role of team-based active learning DA Laverie, S Madhavaram, RE McDonald Marketing Education Review 18 (3), 37-51, 2008 | 72 | 2008 |
| Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators V Badrinarayanan, I Ramachandran, S Madhavaram Journal of Personal Selling & Sales Management 39 (1), 23-41, 2019 | 62 | 2019 |
| Mirroring the boss: Ethical leadership, emulation intentions, and salesperson performance V Badrinarayanan, I Ramachandran, S Madhavaram Journal of Business Ethics 159, 897-912, 2019 | 58 | 2019 |
| Global virtual sales teams (GVSTS): A conceptual framework of the influence of intellectual and social capital on effectiveness V Badrinarayanan, S Madhavaram, E Granot Journal of Personal Selling & Sales Management 31 (3), 311-324, 2011 | 54 | 2011 |
| The potential implications of web‐based marketing communications for consumers' implicit and explicit brand attitudes: A call for research S Madhavaram, R Appan Psychology & Marketing 27 (2), 186-202, 2010 | 53 | 2010 |
| Relationship marketing strategy: an operant resource perspective S Madhavaram, E Granot, V Badrinarayanan Journal of Business & Industrial Marketing 29 (4), 275-283, 2014 | 47 | 2014 |
