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Sreedhar Madhavaram
Sreedhar Madhavaram
Alumni and United Supermarkets Professor of Marketing, Texas Tech University
Verified email at ttu.edu
Title
Cited by
Cited by
Year
The explanatory foundations of relationship marketing theory
SD Hunt, DB Arnett, S Madhavaram
Journal of business & industrial marketing 21 (2), 72-87, 2006
7912006
The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
S Madhavaram, SD Hunt
Journal of the academy of marketing science 36, 67-82, 2008
7272008
Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy: A conceptual framework and research propositions
S Madhavaram, V Badrinarayanan, RE McDonald
Journal of advertising 34 (4), 69-80, 2005
6542005
Exploring impulse purchasing on the internet
SR Madhavaram, DA Laverie
Advances in consumer research 31 (1), 59-66, 2004
4212004
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the US and South Korea
V Badrinarayanan, EP Becerra, CH Kim, S Madhavaram
Journal of the Academy of Marketing Science 40, 539-557, 2012
2082012
Workplace spirituality and the selling organization: A conceptual framework and research propositions
V Badrinarayanan, S Madhavaram
Journal of Personal Selling & Sales Management 28 (4), 421-434, 2008
1492008
Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy
SD Hunt, S Madhavaram
Industrial Marketing Management 89, 129-139, 2020
1432020
Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital
S Madhavaram, SD Hunt
Journal of Business Research 74, 38-46, 2017
1282017
Developing pedagogical competence: Issues and implications for marketing education
S Madhavaram, DA Laverie
Journal of Marketing Education 32 (2), 197-213, 2010
1252010
Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
V Badrinarayanan, EP Becerra, S Madhavaram
Journal of retailing and consumer services 21 (6), 1013-1020, 2014
1102014
From “virtuous” to “pragmatic” pursuit of social mission: A sustainability-based typology of nonprofit organizations and corresponding strategies
RE McDonald, J Weerawardena, S Madhavaram, G Sullivan Mort
Management Research Review 38 (9), 970-991, 2015
1082015
Teaching marketing strategy: Using resource-advantage theory as an integrative theoretical foundation
SD Hunt, S Madhavaram
Journal of Marketing Education 28 (2), 93-105, 2006
1002006
Managerial action and resource‐advantage theory: conceptual frameworks emanating from a positive theory of competition
SD Hunt, S Madhavaram
Journal of Business & Industrial Marketing 27 (7), 582-591, 2012
942012
The service-dominant logic of marketing: Theoretical foundations, pedagogy, and resource-advantage theory
SD Hunt, S Madhavaram
The service-dominant logic of marketing, 67-84, 2014
922014
Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators
V Badrinarayanan, I Ramachandran, S Madhavaram
Journal of Personal Selling & Sales Management 39 (1), 23-41, 2019
862019
Mirroring the boss: Ethical leadership, emulation intentions, and salesperson performance
V Badrinarayanan, I Ramachandran, S Madhavaram
Journal of Business Ethics 159, 897-912, 2019
752019
Developing a learning orientation: The role of team-based active learning
DA Laverie, S Madhavaram, RE McDonald
Marketing Education Review 18 (3), 37-51, 2008
752008
Coopetitive innovation alliance performance: Alliance competence, alliance’s market orientation, and relational governance
P Bicen, SD Hunt, S Madhavaram
Journal of Business Research 123, 23-31, 2021
622021
Global virtual sales teams (GVSTs): A conceptual framework of the influence of intellectual and social capital on effectiveness
V Badrinarayanan, S Madhavaram, E Granot
Journal of Personal Selling & Sales Management 31 (3), 311-324, 2011
552011
The potential implications of web‐based marketing communications for consumers' implicit and explicit brand attitudes: A call for research
S Madhavaram, R Appan
Psychology & Marketing 27 (2), 186-202, 2010
522010
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