Johanna Gummerus
Cited by
Cited by
Customer engagement in a Facebook brand community
J Gummerus, V Liljander, E Weman, M Pihlström
Management Research Review 35 (9), 857-877, 2012
The service revolution and its marketing implications: service logic vs service-dominant logic
C Grönroos, J Gummerus
Managing service quality 24 (3), 206-229, 2014
Technology readiness and the evaluation and adoption of self-service technologies
V Liljander, F Gillberg, J Gummerus, A Van Riel
Journal of Retailing and Consumer Services 13 (3), 177-191, 2006
Value creation processes and value outcomes in marketing theory: strangers or siblings?
J Gummerus
Marketing theory 13 (1), 19-46, 2013
Customer loyalty to content‐based Web sites: the case of an online health‐care service
J Gummerus, V Liljander, M Pura, A Van Riel
Journal of services Marketing 18 (3), 175-186, 2004
Exploring value propositions and service innovation: a service-dominant logic study
P Skålén, J Gummerus, C Von Koskull, PR Magnusson
Journal of the academy of marketing science 43, 137-158, 2015
The impact of storytelling on the consumer brand experience: The case of a firm-originated story
A Lundqvist, V Liljander, J Gummerus, A Van Riel
Journal of brand management 20, 283-297, 2013
Context and mobile services' value-in-use
J Gummerus, M Pihlström
Journal of retailing and consumer services 18 (6), 521-533, 2011
Young consumers’ responses to suspected covert and overt blog marketing
V Liljander, J Gummerus, M Söderlund
Internet Research 25 (4), 610-632, 2015
Guest editorial: relationship marketing–past, present and future
J Gummerus, C von Koskull, C Kowalkowski
Journal of services marketing 31 (1), 1-5, 2017
Remembered eating experiences described by the self, place, food, context and time
H Kauppinen‐Räisänen, J Gummerus, K Lehtola
British Food Journal 115 (5), 666-685, 2013
Private bloggers' motivations to produce content–a gratifications theory perspective
M Sepp, V Liljander, J Gummerus
Journal of Marketing Management 27 (13-14), 1479-1503, 2011
The new wave of luxury: The meaning and value of luxury to the contemporary consumer
H Kauppinen-Räisänen, J Gummerus, C von Koskull, H Cristini
Qualitative Market Research: An International Journal 22 (3), 229-249, 2019
The role of brand images in consumer practices: uncovering embedded brand strength
A Rindell, O Korkman, J Gummerus
Journal of Product & Brand Management 20 (6), 440-446, 2011
E‐services as resources in customer value creation: A service logic approach
J Gummerus
Managing Service Quality: An International Journal 20 (5), 425-439, 2010
Do ethical social media communities pay off? An exploratory study of the ability of Facebook ethical communities to strengthen consumers’ ethical consumption behavior
J Gummerus, V Liljander, R Sihlman
Journal of Business Ethics 144, 449-465, 2017
Re‐investigating the nature of tangibility/intangibility and its influence on consumer experiences
K Hellén, J Gummerus
Journal of Service Management 24 (2), 130-150, 2013
Game-changers: dynamic capabilities’ influence on service ecosystems
S Nenonen, J Gummerus, A Sklyar
Journal of Service Management 29 (4), 569-592, 2018
Technology in use–characterizing customer self-service devices (SSDS)
J Gummerus, M Lipkin, A Dube, K Heinonen
Journal of Services Marketing 33 (1), 44-56, 2019
Am I worth it? Gifting myself with luxury
H Kauppinen-Räisänen, J Gummerus, C von Koskull, Å Finne, A Helkkula, ...
Journal of fashion Marketing and Management 18 (2), 112-132, 2014
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