Nadia Pomirleanu
Nadia Pomirleanu
Associate Professor of Marketing, University of Nevada, Las Vegas
Adresse e-mail validée de unlv.edu
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Online shopper motivations, and e-store attributes: an examination of online patronage behavior and shopper typologies
J Ganesh, KE Reynolds, M Luckett, N Pomirleanu
Journal of retailing 86 (1), 106-115, 2010
3412010
A review of internet marketing research over the past 20 years and future research direction
N Pomirleanu, JA Schibrowsky, J Peltier, A Nill
Journal of Research in Interactive Marketing, 2013
952013
The influence of organizational and functional support on the development of salesperson job satisfaction
N Pomirleanu, B John Mariadoss
Journal of Personal Selling & Sales Management 35 (1), 33-50, 2015
552015
Influences of firm orientations on sustainable supply chain management
BJ Mariadoss, T Chi, P Tansuhaj, N Pomirleanu
Journal of Business Research 69 (9), 3406-3414, 2016
542016
A parsimonious instrument for predicting students’ intent to pursue a sales career: Scale development and validation
JW Peltier, S Cummins, N Pomirleanu, J Cross, R Simon
Journal of Marketing Education 36 (1), 62-74, 2014
402014
Psycho-social factors impacting credit acquisition and use by college students
JW Peltier, N Pomirleanu, M Endres, E Markos
Financial Literacy and the Limits of Financial Decision-Making, 177-200, 2016
262016
Managing service quality in high customer contact B2B services across domestic and international markets
Nadia Pomirleanu, Babu John Mariadoss, Pavan Rao Chennamaneni
Industrial Marketing Management, 2015
26*2015
Evaluating educational practices for positively affecting student perceptions of a sales career
S Cummins, JW Peltier, N Pomirleanu, J Cross, R Simon
Journal of Marketing Education 37 (1), 25-35, 2015
232015
A review of climate and culture research in selling and sales management
BM Gustafson, N Pomirleanu, B John-Mariadoss
Journal of Personal Selling & Sales Management 38 (1), 144-167, 2018
62018
Easy to please or hard to impress: Elucidating consumers' innate satisfaction
N Pomirleanu, PR Chennamaneni, AS Krishen
Journal of Business Research 69 (5), 1914-1918, 2016
52016
Linking CSR communication activities to consumer brand evaluations: An examination of mediating and moderating factors linking CSR communication to brand evaluations
O Venger, N Pomirleanu
Journal of Promotion Management 24 (5), 675-693, 2018
42018
The social buyer: A framework for the dynamic role of social media in organizational buying
BM Gustafson, N Pomirleanu, BJ Mariadoss, JL Johnson
Journal of Business Research, 2019
22019
Ooh, that's sour: An investigation of the role of sour taste and color saturation in consumer temptation avoidance
N Pomirleanu, BM Gustafson, S Bi
Psychology & Marketing, 2020
2020
Self-Control Issues and the Protection of Vulnerable Consumers
A Nill, JW Peltier, J Schibrowsky, N Pomirleanu
Annual Macromarketing Conference, 426, 2015
2015
PRACTICING WHAT WE PREACH: USING CRM BASICS TO INCREASE THE NUMBER OF MARKETING MAJORS AND THEIR GRADUATION RATE
JA Schibrowsky, J Peltier, J Cross, A Nill, S Hartley, LG Wells, ...
2015 Annual Conference Proceedings Teaching Marketing to New Generations, 226, 2015
2015
Journal of Research in Interactive Marketing
N Pomirleanu, JA Schibrowsky, J Peltier, A Nill
Marketing 7 (3), 166-181, 2013
2013
Critical reviews and product's market performance
N Pomirleanu, J Ganesh, R Echambadi
Enhancing Knowledge Development in Marketing, 297, 2009
2009
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