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Colin McLeod
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Co-production and customer loyalty in financial services
S Auh, SJ Bell, CS McLeod, E Shih
Journal of retailing 83 (3), 359-370, 2007
14332007
Environmentally conscious consumption: The role of retailers and peers as external influences
Y Tsarenko, C Ferraro, S Sands, C McLeod
Journal of Retailing and Consumer Services 20 (3), 302-310, 2013
1742013
The role of employee commitment and trust in service relationships
RD Iverson, CS McLeod, PJ Erwin
Marketing Intelligence & Planning 14 (3), 36-44, 1996
1711996
‘They are working every angle’. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies
SL Thomas, S Lewis, C McLeod, J Haycock
International Gambling Studies 12 (1), 111-127, 2012
1162012
Sports betting marketing during sporting events: a stadium and broadcast census of Australian Football League matches
S Thomas, S Lewis, J Duong, C McLeod
Australian and New Zealand Journal of Public Health 36 (2), 145-152, 2012
1132012
Getting Generation Y to attend: Friends, interactivity and half-time entertainment
DH Bednall, M Valos, S Adam, C McLeod
Sport Management Review 15 (1), 80-90, 2012
622012
Attitudes, Norms and Knowledge: Implications for Ecologically Sound Purchasing Behavior
SJ Bell, PJ Erwin, CS McLeod
American Marketing Association Winter Educators' Conference 7, 349-56, 1996
91996
Employee commitment and trust: Implications for effective marketing
RD Iverson, CS McLeod, PJ Erwin
Department of Management and Industrial Relations, University of Melbourne, 1995
91995
Innovative Firms and the Management of Technological Partnerships: Evidence from Australia
CS McLeod, SJ Bell
Global Perspectives in Marketing for the 21st Century: Proceedings of the …, 2015
12015
Internal Marketing and Organizational Commitment: The Relationship to Effective External Marketing of Services
CS McLeod, RD Iverson, DM Buttigieg
Department of Management and Industrial Relations, University of Melbourne, 1995
11995
Social media marketing and health behaviours: industry strategies, consumer behaviours, and public health responses
WD Evans, C McLeod, S Thomas
Deakin University, 2011
2011
Commercialising Innovation: The Management of Technology Partnerships
CS McLeod
University of Melbourne, Department of Management, 1998
1998
ORGANIZATIONAL LEARNING: AN INTERNAL MARKETING PERSPECTIVE
C McLeod, S Bell
AMA Winter Educators' Conference 8, 328, 1997
1997
The Implications of Different Forms of Knowledge for Ecologically Sound Purchasing Behavior
SJ Bell, PJ Erwin, CS McLeod
Department of Management and Industrial Relations, University of Melbourne, 1995
1995
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