Krittinee Nuttavuthisit
Krittinee Nuttavuthisit
Associate Professor of Marketing, Sasin of Chulalongkorn University
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Cited by
Cited by
The importance of consumer trust for the emergence of a market for green products: The case of organic food
K Nuttavuthisit, J Thøgersen
Journal of business ethics 140, 323-337, 2017
Themed flagship brand stores in the new millennium: theory, practice, prospects
RV Kozinets, JF Sherry, B DeBerry-Spence, A Duhachek, K Nuttavuthisit, ...
Journal of retailing 78 (1), 17-29, 2002
Ludic agency and retail spectacle
RV Kozinets, JF Sherry Jr, D Storm, A Duhachek, K Nuttavuthisit, ...
Journal of Consumer Research 31 (3), 658-672, 2004
Branding Thailand: Correcting the negative image of sex tourism
K Nuttavuthisit
Place Branding and Public Diplomacy 3, 21-30, 2007
Being in the zone: Staging retail theater at ESPN Zone Chicago
JF Sherry Jr, RV Kozinets, D Storm, A Duhachek, K Nuttavuthisit, ...
Journal of Contemporary Ethnography 30 (4), 465-510, 2001
If you can’t beat them, let them join: The development of strategies to foster consumers’ co-creative practices
K Nuttavuthisit
Business Horizons 53 (3), 315-324, 2010
The discourses of marketing and development: towards ‘critical transformative marketing research’
M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ...
Journal of Marketing Management 30 (17-18), 1728-1771, 2014
Gendered behavior in a male preserve: Role playing at ESPN Zone Chicago
JF Sherry Jr, RV Kozinets, A Duhachek, B DeBerry-Spence, ...
Journal of Consumer Psychology 14 (1-2), 151-158, 2004
Participatory community development: Evidence from Thailand
K Nuttavuthisit, P Jindahra, P Prasarnphanich
Community development journal 50 (1), 55-70, 2015
Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
J Yang, J Ma, M Arnold, K Nuttavuthisit
Journal of Consumer Marketing 35 (5), 533-542, 2018
Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)
B Figueiredo, J Chelekis, B DeBerry-Spence, AF Fırat, G Ger, ...
Journal of Macromarketing 35 (2), 257-271, 2015
How consumers as aesthetic subjects co-create the aesthetic experience of the retail environment
K Nuttavuthisit
Journal of Retailing and Consumer Services 21 (4), 432-437, 2014
A consumer-oriented segmentation study on edible insects in Switzerland and Thailand
TA Brunner, K Nuttavuthisit
British Food Journal 122 (2), 482-488, 2020
Qualitative Consumer and Marketing Research
K Nuttavuthisit, K Nuttavuthisit, Achauer
Springer Singapore, 2019
Sufficiency economy leadership practices
S Kantabutra, V Ractham, N Gerdsri, K Nuttavuthisit, P Kantamara, ...
Thailand Research Fund: Bangkok, Thailand, 2010
Developing-Economy preferences for imported organic food products
K Nuttavuthisit, J Thøgersen
Journal of International Consumer Marketing 31 (3), 225-249, 2019
Co-creation at the front-end: a systematic process for radical innovation
C Pichyangkul, K Nuttavuthisit, P Israsena
International Journal of Innovation, Management and Technology 3 (2), 121-127, 2012
Is salesperson attractiveness a boon or a bane? The moderating role of perceived labor cost‐to‐price ratio in retail bargaining
A Wongkitrungrueng, D Hildebrand, S Sen, K Nuttavuthisit
Journal of Consumer Psychology 30 (3), 447-465, 2020
Focus group interview
K Nuttavuthisit, K Nuttavuthisit
Qualitative Consumer and Marketing Research: The Asian Perspectives and …, 2019
Branding Thailand: Building a Favorable Country Image for Thai Products and Services
S Maesincee, K Nuttavuthisit, A Ayawongs, N Phasukvanich
Sasin Journal of Management 9 (1), 21-26, 2003
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