Werner J. Reinartz
Werner J. Reinartz
Professor of Marketing
Verified email at uni-koeln.de - Homepage
TitleCited byYear
The customer relationship management process: Its measurement and impact on performance
W Reinartz, M Krafft, WD Hoyer
Journal of marketing research 41 (3), 293-305, 2004
21782004
An empirical comparison of the efficacy of covariance-based and variance-based SEM
W Reinartz, M Haenlein, J Henseler
International Journal of research in Marketing 26 (4), 332-344, 2009
19432009
On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing
WJ Reinartz, V Kumar
Journal of marketing 64 (4), 17-35, 2000
18652000
The impact of customer relationship characteristics on profitable lifetime duration
WJ Reinartz, V Kumar
Journal of marketing 67 (1), 77-99, 2003
14802003
The mismanagement of customer loyalty.
W Reinartz, V Kumar
Harvard business review 80 (7), 86-94, 125, 2002
13982002
Customer relationship management
V Kumar
Wiley international encyclopedia of marketing, 2010
940*2010
Balancing acquisition and retention resources to maximize customer profitability
W Reinartz, JS Thomas, V Kumar
Journal of marketing 69 (1), 63-79, 2005
9072005
Customer engagement as a new perspective in customer management
PC Verhoef, WJ Reinartz, M Krafft
Journal of service research 13 (3), 247-252, 2010
8262010
Hybrid offerings: how manufacturing firms combine goods and services successfully
W Ulaga, WJ Reinartz
Journal of marketing 75 (6), 5-23, 2011
8202011
Do intentions really predict behavior? Self-generated validity effects in survey research
P Chandon, VG Morwitz, WJ Reinartz
Journal of Marketing 69 (2), 1-14, 2005
6742005
How to sell services more profitably.
W Reinartz, W Ulaga
Harvard business review 86 (5), 90-6, 129, 2008
3762008
Creating enduring customer value
V Kumar, W Reinartz
Journal of Marketing 80 (6), 36-68, 2016
2672016
Seven barriers to customer equity management
D Bell, J Deighton, WJ Reinartz, RT Rust, G Swartz
Journal of service Research 5 (1), 77-85, 2002
2632002
Retailing innovations in a globalizing retail market environment
W Reinartz, B Dellaert, M Krafft, V Kumar, R Varadarajan
Journal of Retailing 87, S53-S66, 2011
2262011
Kundenzufriedenheit: Konzepte-Methoden-Erfahrungen
C Homburg
Springer Gabler, 2016
1962016
Getting the most out of all your customers.
JS Thomas, W Reinartz, V Kumar
Harvard Business Review 82 (7-8), 116-23, 188, 2004
1822004
Performance implications of adopting a customer-focused sales campaign
V Kumar, R Venkatesan, W Reinartz
Journal of Marketing 72 (5), 50-68, 2008
1682008
Managing marketing channel multiplicity
GH Van Bruggen, KD Antia, SD Jap, WJ Reinartz, F Pallas
Journal of Service Research 13 (3), 331-340, 2010
1672010
The short-and long-term effects of measuring intent to repurchase
P Chandon, VG Morwitz, WJ Reinartz
Journal of Consumer Research 31 (3), 566-572, 2004
1432004
The impact of internal and external reference prices on brand choice: the moderating role of contextual variables
V Kumar, M Hurley, K Karande, WJ Reinartz
Journal of Retailing 74 (3), 401-426, 1998
1381998
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Articles 1–20