| Social influence: Compliance and conformity RB Cialdini, NJ Goldstein Annu. Rev. Psychol. 55, 591-621, 2004 | 7394 | 2004 |
| The constructive, destructive, and reconstructive power of social norms PW Schultz, JM Nolan, RB Cialdini, NJ Goldstein, V Griskevicius Psychological science 18 (5), 429-434, 2007 | 4656 | 2007 |
| A room with a viewpoint: Using social norms to motivate environmental conservation in hotels NJ Goldstein, RB Cialdini, V Griskevicius Journal of consumer Research 35 (3), 472-482, 2008 | 4080 | 2008 |
| Normative social influence is underdetected JM Nolan, PW Schultz, RB Cialdini, NJ Goldstein, V Griskevicius Personality and social psychology bulletin 34 (7), 913-923, 2008 | 2465 | 2008 |
| Effect of behavioral interventions on inappropriate antibiotic prescribing among primary care practices: a randomized clinical trial D Meeker, JA Linder, CR Fox, MW Friedberg, SD Persell, NJ Goldstein, ... Jama 315 (6), 562-570, 2016 | 876 | 2016 |
| Going along versus going alone: when fundamental motives facilitate strategic (non) conformity. V Griskevicius, NJ Goldstein, CR Mortensen, RB Cialdini, DT Kenrick Journal of personality and social psychology 91 (2), 281, 2006 | 588 | 2006 |
| Descriptive normative beliefs and conservation behavior: The moderating roles of personal involvement and injunctive normative beliefs S Göckeritz, PW Schultz, T Rendón, RB Cialdini, NJ Goldstein, ... European journal of social psychology 40 (3), 514-523, 2010 | 464 | 2010 |
| The spyglass self: a model of vicarious self-perception. NJ Goldstein, RB Cialdini Journal of personality and social psychology 92 (3), 402, 2007 | 421 | 2007 |
| Fear and loving in Las Vegas: Evolution, emotion, and persuasion V Griskevicius, NJ Goldstein, CR Mortensen, JM Sundie, RB Cialdini, ... Journal of Marketing Research 46 (3), 384-395, 2009 | 415 | 2009 |
| Nudging guideline-concordant antibiotic prescribing: a randomized clinical trial D Meeker, TK Knight, MW Friedberg, JA Linder, NJ Goldstein, CR Fox, ... JAMA internal medicine 174 (3), 425-431, 2014 | 373 | 2014 |
| You wear me out: The vicarious depletion of self-control JM Ackerman, NJ Goldstein, JR Shapiro, JA Bargh Psychological Science 20 (3), 326-332, 2009 | 276 | 2009 |
| Yes!: 50 scientifically proven ways to be persuasive NJ Goldstein, SJ Martin, R Cialdini Simon and Schuster, 2008 | 272 | 2008 |
| Invoking social norms: A social psychology perspective on improving hotels' linen-reuse programs NJ Goldstein, V Griskevicius, RB Cialdini Cornell Hotel and Restaurant Administration Quarterly 48 (2), 145-150, 2007 | 233 | 2007 |
| Solidarity through shared disadvantage: Highlighting shared experiences of discrimination improves relations between stigmatized groups. CI Cortland, MA Craig, JR Shapiro, JA Richeson, R Neel, NJ Goldstein Journal of personality and social psychology 113 (4), 547, 2017 | 216 | 2017 |
| The hidden costs of organizational dishonesty RB Cialdini, PK Petrova, NJ Goldstein MIT Sloan Management Review 45 (3), 67, 2004 | 212 | 2004 |
| Perceived perspective taking: When others walk in our shoes. NJ Goldstein, IS Vezich, JR Shapiro Journal of personality and social psychology 106 (6), 941, 2014 | 199 | 2014 |
| Social norms: An underestimated and underemployed lever for managing climate change V Griskevicius, RB Cialdini, NJ Goldstein International Journal of Sustainability Communication 3 (2008), 5-13, 2008 | 197 | 2008 |
| The science and practice of persuasion RB Cialdini, NJ Goldstein Cornell Hotel and Restaurant Administration Quarterly 43 (2), 40-50, 2002 | 173 | 2002 |
| Using social norms as a lever of social influence NJ Goldstein, RB Cialdini The science of social influence, 167-191, 2011 | 140 | 2011 |
| Reciprocity by proxy: A novel influence strategy for stimulating cooperation NJ Goldstein, V Griskevicius, RB Cialdini Administrative Science Quarterly 56 (3), 441-473, 2011 | 134 | 2011 |
