Yu Ma
Yu Ma
Associate Professor of Marketing, McGill University
Verified email at mcgill.ca - Homepage
TitleCited byYear
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
Y Ma, KL Ailawadi, DK Gauri, D Grewal
Journal of Marketing 75 (2), 18-35, 2011
982011
The price of being beautiful: Negative effects of attractiveness on empathy for children in need
RJ Fisher, Y Ma
Journal of Consumer Research 41 (2), 436-450, 2014
442014
Consumer response to uncertain promotions: An empirical analysis of conditional rebates
KL Ailawadi, K Gedenk, T Langer, Y Ma, SA Neslin
International Journal of Research in Marketing 31 (1), 94-106, 2014
432014
Soda versus cereal and sugar versus fat: drivers of healthful food intake and the impact of diabetes diagnosis
Y Ma, KL Ailawadi, D Grewal
Journal of Marketing 77 (3), 101-120, 2013
352013
A Multi-Category Model of Consumers' Purchase Incidence, Quantity and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
N Mehta, Y Ma
Journal of Marketing Research, 1-108, 2012
262012
Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories
Y Ma, PB Seetharaman, C Narasimhan
Journal of Retailing, 2011
222011
A nutrition/health mindset on commercial Big Data and drivers of food demand in modern and traditional systems
L Dubé, A Labban, JC Moubarac, G Heslop, Y Ma, C Paquet
Annals of the New York Academy of Sciences 1331 (1), 278-295, 2014
142014
A method for neighborhood‐level surveillance of food purchasing
DL Buckeridge, K Charland, A Labban, Y Ma
Annals of the New York Academy of Sciences 1331 (1), 270-277, 2014
102014
Does Higher Transparency Lead to More Search in Online Auctions?
E Haruvy, P Popkowski Leszczyc, Y Ma
102012
Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines
Y Ma, S Seetharaman, C Narasimhan
102005
The moderating role of food cue sensitivity in the behavioral response of children to their neighborhood food environment: a cross-sectional study
C Paquet, L de Montigny, A Labban, D Buckeridge, Y Ma, N Arora, ...
International Journal of Behavioral Nutrition and Physical Activity 14 (1), 86, 2017
82017
An empirical investigation of composite product choice
KK Desai, DK Gauri, Y Ma
Journal of Retailing 90 (4), 493-510, 2014
82014
The multivariate logit model for multicategory purchase incidence outcomes
Y Ma, PB Seetharaman
working paper, Rice university, 2004
72004
The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases
KL Ailawadi, Y Ma, D Grewal
Journal of Marketing Research 55 (2), 193-207, 2018
62018
Emerging trends in product bundling: Investigating consumer choice and firm behavior
VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ...
Customer Needs and Solutions 5 (1-2), 107-120, 2018
52018
Measuring the efficiency of category-level sales response to promotions
M Trivedi, DK Gauri, Y Ma
Management Science 63 (10), 3473-3488, 2016
42016
System of indicators for the nutritional quality of marketing and food environment: product quality, availability, affordability, and promotion
Y Ma, A Labban, M Cherian, A Shaban-Nejad, DL Buckeridge, L Dubé
Diet Quality, 383-396, 2013
42013
An empirical analysis of store competition
T Chan, Y Ma, C Narasimhan, V Singh
Olin Business School, Washington University in St. Louis St. Louis, MO …, 2006
42006
Susceptibility to price discounting of soda by neighbourhood educational status: an ecological analysis of disparities in soda consumption using point-of-purchase transaction …
H Mamiya, EEM Moodie, Y Ma, DL Buckeridge
International journal of epidemiology 47 (6), 1877-1886, 2018
22018
Guiding public health policy by using grocery transaction data to predict demand for unhealthy beverages
XH Lu, H Mamiya, J Vybihal, Y Ma, DL Buckeridge
International Workshop on Health Intelligence, 169-176, 2019
12019
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Articles 1–20