Yu Ma
Yu Ma
Associate Professor of Marketing, McGill University
Verified email at mcgill.ca - Homepage
TitleCited byYear
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
Y Ma, KL Ailawadi, DK Gauri, D Grewal
Journal of Marketing 75 (2), 18-35, 2011
902011
The price of being beautiful: Negative effects of attractiveness on empathy for children in need
RJ Fisher, Y Ma
Journal of Consumer Research 41 (2), 436-450, 2014
402014
Consumer response to uncertain promotions: An empirical analysis of conditional rebates
KL Ailawadi, K Gedenk, T Langer, Y Ma, SA Neslin
International Journal of Research in Marketing 31 (1), 94-106, 2014
362014
Soda versus cereal and sugar versus fat: drivers of healthful food intake and the impact of diabetes diagnosis
Y Ma, KL Ailawadi, D Grewal
Journal of Marketing 77 (3), 101-120, 2013
352013
A Multi-Category Model of Consumers' Purchase Incidence, Quantity and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
N Mehta, Y Ma
Journal of Marketing Research, 1-108, 2012
242012
Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories
Y Ma, PB Seetharaman, C Narasimhan
Journal of Retailing, 2011
212011
A nutrition/health mindset on commercial Big Data and drivers of food demand in modern and traditional systems
L Dubé, A Labban, JC Moubarac, G Heslop, Y Ma, C Paquet
Annals of the New York Academy of Sciences 1331 (1), 278-295, 2014
132014
Does Higher Transparency Lead to More Search in Online Auctions?
E Haruvy, P Popkowski Leszczyc, Y Ma
102012
Empirical Analysis of Competitive Pricing Strategies with Complementary Product Lines
Y Ma, S Seetharaman, C Narasimhan
102005
A method for neighborhood‐level surveillance of food purchasing
DL Buckeridge, K Charland, A Labban, Y Ma
Annals of the New York Academy of Sciences 1331 (1), 270-277, 2014
92014
The moderating role of food cue sensitivity in the behavioral response of children to their neighborhood food environment: a cross-sectional study
C Paquet, L de Montigny, A Labban, D Buckeridge, Y Ma, N Arora, ...
International Journal of Behavioral Nutrition and Physical Activity 14 (1), 86, 2017
72017
An empirical investigation of composite product choice
KK Desai, DK Gauri, Y Ma
Journal of Retailing 90 (4), 493-510, 2014
72014
The multivariate logit model for multicategory purchase incidence outcomes
Y Ma, PB Seetharaman
working paper, Rice university, 2004
72004
The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases
KL Ailawadi, Y Ma, D Grewal
Journal of Marketing Research 55 (2), 193-207, 2018
62018
Emerging trends in product bundling: Investigating consumer choice and firm behavior
VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ...
Customer Needs and Solutions 5 (1-2), 107-120, 2018
42018
Measuring the efficiency of category-level sales response to promotions
M Trivedi, DK Gauri, Y Ma
Management Science 63 (10), 3473-3488, 2016
42016
System of indicators for the nutritional quality of marketing and food environment: product quality, availability, affordability, and promotion
Y Ma, A Labban, M Cherian, A Shaban-Nejad, DL Buckeridge, L Dubé
Diet Quality, 383-396, 2013
42013
An empirical analysis of store competition
T Chan, Y Ma, C Narasimhan, V Singh
Olin Business School, Washington University in St. Louis St. Louis, MO …, 2006
42006
Guiding public health policy by using grocery transaction data to predict demand for unhealthy beverages
XH Lu, H Mamiya, J Vybihal, Y Ma, DL Buckeridge
International Workshop on Health Intelligence, 169-176, 2019
12019
Susceptibility to price discounting of soda by neighbourhood educational status: an ecological analysis of disparities in soda consumption using point-of-purchase transaction …
H Mamiya, EEM Moodie, Y Ma, DL Buckeridge
International journal of epidemiology 47 (6), 1877-1886, 2018
12018
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Articles 1–20