Natalia Velikova

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Tim DoddDean, Human Sciences Texas Tech UniversityVerified email at ttu.edu
Dale DuhanProfessor of Marketing Texas Tech University and Buskerud University CollegeVerified email at TTU.EDU
Jo FountainLincoln UniversityVerified email at lincoln.ac.nz
Steve ChartersSchool of Wine and Spirits Business, Univ. Bourgogne Franche-Comté, BSBVerified email at bsb-education.com
Debbie LaverieTexas Tech UniversityVerified email at ttu.edu
Caroline RitchieReader in Hospitality, Cardiff Metropolitan University, now retiredVerified email at cardiffmet.ac.uk
Sophie GhvanidzeLecturer International Marketing Management, Geisenheim UniversityVerified email at hs-gm.de
Wilna Oldewage-TheronTexas Tech UniversityVerified email at ttu.edu
Dr. Liz Thach, MWSonoma State UniversityVerified email at lizthach.com
Tatiana Bouzdine-ChameevaKEDGE Business SchoolVerified email at kedgebs.com
Prof Frikkie HerbstProfessor of Marketing and HoD at Flame University in Pune, IndiaVerified email at flame.edu.in
Nic S. TerblancheStellenbosch UniversityVerified email at sun.ac.za
Tunmin (Catherine) JaiTexas Tech UniversityVerified email at ttu.edu
Shannon RinaldoAssociate Professor of Marketing, Texas Tech UniversityVerified email at ttu.edu
Deborah FowlerAssociate Chair of the Hospitality and Retail Management Department, Texas Tech UniversityVerified email at ttu.edu
Hyo Jung (Julie) ChangAssociate Professor of Retail Management, Texas Tech UniversityVerified email at ttu.edu
Coy CallisonTexas Tech UniversityVerified email at ttu.edu
Sara DoddAssociate ProfessorVerified email at ttu.edu
Mansour AlansariProfessor of Hospitality Management, King Abdulaziz UniversityVerified email at kau.edu.sa
William F. Humphrey, Jr.Assistant Professor of Marketing, Florida International UniversityVerified email at fiu.edu

Natalia Velikova

Professor of Wine Marketing at Texas Tech University

Verified email at ttu.edu - Homepage

wine marketing wine tourism wine consumer behavior wine education


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Gender as a moderator of reciprocal consumer behavior N Kolyesnikova, TH Dodd, JB Wilcox Journal of Consumer Marketing 26 (3), 200-213, 2009	178	2009
Consumers' environmental and ethical consciousness and the use of the related food products information: The role of perceived consumer effectiveness S Ghvanidze, N Velikova, TH Dodd, W Oldewage-Theron Appetite 107, 311-322, 2016	169	2016
Generation Y and sparkling wines: A cross-cultural perspective S Charters, N Velikova, C Ritchie, J Fountain, L Thach, TH Dodd, N Fish, ... International Journal of Wine Business Research 23 (2), 161-175, 2011	145	2011
Gender differences in information search: Implications for retailing N Barber, TH Dodd, N Kolyesnikova Journal of Consumer Marketing 26 (6), 415-426, 2009	129	2009
Motivations of young people for visiting wine festivals T Dodd, J Yuan, C Adams, N Kolyesnikova Event Management 10 (1), 23-33, 2006	110	2006
Consumer attitudes towards local wines in an emerging region: A segmentation approach N Kolyesnikova, TH Dodd, DF Duhan International Journal of Wine Business Research 20 (4), 321-334, 2008	88	2008
Effects of winery visitor group size on gratitude and obligation N Kolyesnikova, TH Dodd Journal of Travel Research 47 (1), 104-112, 2008	87	2008
A discrete choice experiment of the impact of consumers’ environmental values, ethical concerns, and health consciousness on food choices: A cross-cultural analysis S Ghvanidze, N Velikova, T Dodd, W Oldewage-Theron British Food Journal 119 (4), 863-881, 2017	82	2017
Facets of brand equity and brand survival: A longitudinal examination JB Wilcox, DA Laverie, N Kolyesnikova, DF Duhan, TH Dodd International Journal of Wine Business Research 20 (3), 202-214, 2008	56	2008
Exploration of factors influencing body image satisfaction and purchase intent: Millennial females SE Rieke, DC Fowler, HJ Chang, N Velikova Journal of Fashion Marketing and Management 20 (2), 208-229, 2016	54	2016
Application of Kano model to identification of wine festival satisfaction drivers N Velikova, L Slevitch, K Mathe-Soulek International Journal of Contemporary Hospitality Management 29 (10), 2708-2726, 2017	51	2017
Marketing effectiveness of hotel Twitter accounts: the case of Saudi Arabia MT Alansari, N Velikova, TM Jai Journal of Hospitality and Tourism Technology 9 (1), 63-77, 2018	44	2018
There is no such thing as a free wine tasting: The effect of a tasting fee on obligation to buy N Kolyesnikova, TH Dodd Journal of Travel & Tourism Marketing 26 (8), 806-819, 2009	44	2009
Building wine brand communities with the use of social media: A conceptual model DA Laverie, WF Humphrey, N Velikova, TH Dodd, JB Wilcox The 6th International Conference of the Academy of Wine Business Research …, 2011	40	2011
Status or fun? A cross-cultural examination of young consumers’ responses to images of champagne and sparkling wine N Velikova, S Charters, J Fountain, C Ritchie, N Fish, T Dodd British Food Journal 118 (8), 1960-1975, 2016	36	2016
Information sources used by Millennial restaurant wine consumers R Hammond, N Velikova, TH Dodd Journal of Foodservice Business Research 16 (5), 468-485, 2013	33	2013
The influence of product knowledge on purchase venue choice: Does knowing more lead from bricks to clicks? N Kolyesnikova, DA Laverie, DF Duhan, JB Wilcox, TH Dodd Supply Chain Forum: An International Journal 11 (1), 28-40, 2010	33	2010
The development of an objective wine knowledge scale: the item response theory approach N Velikova, RD Howell, T Dodd International Journal of Wine Business Research 27 (2), 103-124, 2015	32	2015
Designing effective winery websites: Marketing-oriented versus wine-oriented websites N Velikova, JB Wilcox, TH Dodd The 6th International Conference of the Academy of Wine Business Research …, 2011	32	2011
Generational differences in risk perception and situational uses of wine information sources MJ Bauman, N Velikova, T Dodd, T Blankenship International Journal of Wine Business Research 32 (2), 247-265, 2020	27	2020

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