Jeremy Kees
Jeremy Kees
The Richard J. and Barbara Naclerio Endowed Chair in Business and Professor of Marketing, Villanova
Verified email at villanova.edu
Title
Cited by
Cited by
Year
Attacking the obesity epidemic: the potential health benefits of providing nutrition information in restaurants
S Burton, EH Creyer, J Kees, K Huggins
American journal of public health 96 (9), 1669-1675, 2006
5052006
An analysis of data quality: Professional panels, student subject pools, and Amazon's Mechanical Turk
J Kees, C Berry, S Burton, K Sheehan
Journal of Advertising 46 (1), 141-155, 2017
4352017
The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games
R Terlutter, ML Capella
Journal of advertising 42 (2-3), 95-112, 2013
3842013
The role of self‐regulation, future orientation, and financial knowledge in long‐term financial decisions
E Howlett, J Kees, E Kemp
Journal of Consumer Affairs 42 (2), 223-242, 2008
3282008
Understanding how graphic pictorial warnings work on cigarette packaging
J Kees, S Burton, JC Andrews, J Kozup
Journal of Public Policy & Marketing 29 (2), 265-276, 2010
2442010
Is simpler always better? Consumer evaluations of front-of-package nutrition symbols
JC Andrews, S Burton, J Kees
Journal of Public Policy & Marketing 30 (2), 175-190, 2011
2062011
Concern with immediate consequences magnifies the impact of compulsive buying tendencies on college students' credit card debt
J Joireman, J Kees, D Sprott
Journal of Consumer Affairs 44 (1), 155-178, 2010
1902010
Tests of graphic visuals and cigarette package warning combinations: implications for the framework convention on tobacco control
J Kees, S Burton, JC Andrews, J Kozup
Journal of Public Policy & Marketing 25 (2), 212-223, 2006
1562006
The impact of regulatory focus, temporal orientation, and fit on consumer responses to health-related advertising
J Kees, S Burton, AH Tangari
Journal of Advertising 39 (1), 19-34, 2010
1332010
The moderating influence of consumers' temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
AH Tangari, JAG Folse, S Burton, J Kees
Journal of Advertising 39 (2), 35-50, 2010
1232010
Promoting positive change: Advancing the food well-being paradigm
MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ...
Journal of Business Research 66 (8), 1211-1218, 2013
1082013
Pulling on the heartstrings: Examining the effects of emotions and gender in persuasive appeals
E Kemp, PA Kennett-Hensel, J Kees
Journal of Advertising 42 (1), 69-79, 2013
972013
Advertising framing effects and consideration of future consequences
J Kees
Journal of Consumer Affairs 45 (1), 7-32, 2011
962011
How graphic visual health warnings affect young smokers’ thoughts of quitting
JC Andrews, RG Netemeyer, J Kees, S Burton
Journal of Marketing Research 51 (2), 165-183, 2014
792014
Advertised reference prices in an internet environment: effects on consumer price perceptions and channel search intentions
T Jensen, J Kees, S Burton, FL Turnipseed
Journal of Interactive Marketing 17 (2), 20-33, 2003
742003
Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being
B Davis, C Pechmann
Journal of Business Research 66 (8), 1168-1170, 2013
682013
Transforming consumer health
DL Scammon, PA Keller, PA Albinsson, S Bahl, JR Catlin, KL Haws, ...
Journal of Public Policy & Marketing 30 (1), 14-22, 2011
672011
Transforming consumer health
DL Scammon, PA Keller, PA Albinsson, S Bahl, JR Catlin, KL Haws, ...
Journal of Public Policy & Marketing 30 (1), 14-22, 2011
672011
The impact of violence against women in advertisements
ML Capella, RP Hill, JM Rapp, J Kees
Journal of Advertising 39 (4), 37-52, 2010
612010
Flies in the ointment? Addressing potential impediments to population-based health benefits of restaurant menu labeling initiatives
S Burton, J Kees
Journal of Public Policy & Marketing 31 (2), 232-239, 2012
562012
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