| Vicarious goal fulfillment: When the mere presence of a healthy option leads to an ironically indulgent decision K Wilcox, B Vallen, L Block, GJ Fitzsimons Journal of Consumer Research 36 (3), 380-393, 2009 | 383 | 2009 |
| The impact of product name on dieters’ and nondieters’ food evaluations and consumption C Irmak, B Vallen, SR Robinson Journal of consumer research 38 (2), 390-405, 2011 | 289 | 2011 |
| The squander sequence: Understanding food waste at each stage of the consumer decision-making process LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ... Journal of Public Policy & Marketing 35 (2), 292-304, 2016 | 225 | 2016 |
| Promoting positive change: Advancing the food well-being paradigm MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ... Journal of Business Research 66 (8), 1211-1218, 2013 | 169 | 2013 |
| You like what I like, but I don’t like what you like: Uniqueness motivations in product preferences C Irmak, B Vallen, S Sen Journal of Consumer Research 37 (3), 443-455, 2010 | 106 | 2010 |
| Expanding the lens of food well-being: An examination of contemporary marketing, policy, and practice with an eye on the future ML Scott, B Vallen Journal of Public Policy & Marketing 38 (2), 127-135, 2019 | 87 | 2019 |
| Time of day effects on the regulation of food consumption after activation of health goals WA Boland, PM Connell, B Vallen Appetite 70, 47-52, 2013 | 63 | 2013 |
| The quest for eating right: Advancing food well-being MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ... Journal of Research for Consumers, 1, 2011 | 62 | 2011 |
| Psychological reactance impacts ratings of pediatrician vaccine-related communication quality, perceived vaccine safety, and vaccination priority among US parents SR Finkelstein, WA Boland, B Vallen, PM Connell, GD Sherman, ... Human Vaccines & Immunotherapeutics 16 (5), 1024-1029, 2020 | 37 | 2020 |
| Compromise and attraction effects in food choice R Carroll, B Vallen International Journal of Consumer Studies 38 (6), 636-641, 2014 | 28 | 2014 |
| Shape‐and trait‐congruency: Using appearance‐based cues as a basis for product recommendations B Vallen, K Sridhar, D Rubin, V Ilyuk, LG Block, JJ Argo Journal of Consumer Psychology 29 (2), 271-284, 2019 | 17 | 2019 |
| Negative associations of frozen compared with fresh vegetables PM Connell, SR Finkelstein, ML Scott, B Vallen Appetite 127, 296-302, 2018 | 17 | 2018 |
| Helping lower income parents reduce the risk of food waste resulting from children's aversion to healthier food options: Comment on Daniel (2016) PM Connell, SR Finkelstein, ML Scott, B Vallen Social Science & Medicine 150, 286-289, 2016 | 16 | 2016 |
| Preventing food waste and promoting healthier eating among lower-income families in industrialized nations PM Connell, SR Finkelstein, ML Scott, B Vallen Handbook Famine, Starvation, Nutrition Deprivation, 1-17, 2017 | 15 | 2017 |
| The spacing effect in marketing: A review of extant findings and directions for future research H Noel, B Vallen Psychology & Marketing 26 (11), 951-969, 2009 | 12 | 2009 |
| Using Analytics to Gain Insights on US Prescription Drug Prices: An Inductive Analysis K Iacocca, B Vallen Journal of Public Policy & Marketing 40 (4), 538-557, 2021 | 8 | 2021 |
| We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics…but Marketing Can Also Help! M Mende, B Vallen, C Berry Journal of Public Policy & Marketing 40 (3), 326-330, 2021 | 8 | 2021 |
| How missed temporal deadlines influence consumption behavior B Vallen, LG Block, E Eisenstein Journal of Consumer Marketing 31 (5), 360-370, 2014 | 7 | 2014 |
| When taking action means accepting responsibility: Omission bias predicts parents' reluctance to vaccinate due to greater anticipated culpability for negative side effects GD Sherman, B Vallen, SR Finkelstein, PM Connell, WA Boland, ... Journal of Consumer Affairs 55 (4), 1660-1681, 2021 | 6 | 2021 |
| The impact of holiday eating cues on self-regulatory bolstering for dieters and non-dieters CM Martins, B Vallen Psychology & Health 29 (9), 999-1013, 2014 | 6 | 2014 |
