Lauren I. Labrecque
Lauren I. Labrecque
Assistant Professor of Marketing, University of Rhode Island
Adresse e-mail validée de uri.edu - Page d'accueil
Titre
Citée par
Citée par
Année
Consumer power: Evolution in the digital age
LI Labrecque, J vor dem Esche, C Mathwick, TP Novak, CF Hofacker
Journal of Interactive Marketing 27 (4), 257-269, 2013
5252013
Online personal branding: Processes, challenges, and implications
LI Labrecque, E Markos, GR Milne
Journal of interactive marketing 25 (1), 37-50, 2011
4912011
Exciting red and competent blue: the importance of color in marketing
LI Labrecque, GR Milne
Journal of the Academy of Marketing Science 40 (5), 711-727, 2012
4892012
Fostering consumer–brand relationships in social media environments: The role of parasocial interaction
LI Labrecque
Journal of interactive marketing 28 (2), 134-148, 2014
4362014
The marketers’ prismatic palette: A review of color research and future directions
LI Labrecque, VM Patrick, GR Milne
Psychology & Marketing 30 (2), 187-202, 2013
2682013
The assimilative and contrastive effects of word-of-mouth volume: An experimental examination of online consumer ratings
A Khare, LI Labrecque, AK Asare
Journal of Retailing 87 (1), 111-126, 2011
2112011
Toward an understanding of the online consumer's risky behavior and protection practices
GR Milne, LI Labrecque, C Cromer
Journal of Consumer Affairs 43 (3), 449-473, 2009
1542009
An integrated marketing communications perspective on social media metrics
VA Barger, L Labrecque
International Journal of Integrated Marketing Communications, Spring, 2013
1252013
Making choices while smelling, tasting, and listening: The role of sensory (dis) similarity when sequentially sampling products
D Biswas, LI Labrecque, DR Lehmann, E Markos
Journal of Marketing 78 (1), 112-126, 2014
1022014
Exploring social motivations for brand loyalty: Conformity versus escapism
LI Labrecque, AS Krishen, S Grzeskowiak
Journal of Brand Management 18 (7), 457-472, 2011
532011
To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace
LI Labrecque, GR Milne
Marketing Letters 24 (2), 165-176, 2013
512013
“Digital buddies”: parasocial interactions in social media
M Yuksel, LI Labrecque
Journal of Research in Interactive Marketing, 2016
312016
The impact of the amount of available information on decision delay: The role of common features
A Nagpal, A Khare, T Chowdhury, LI Labrecque, A Pandit
Marketing Letters 22 (4), 405-421, 2011
202011
A multicultural service sensitivity exercise for marketing students
MS Rosenbaum, I Moraru, LI Labrecque
Journal of Marketing Education 35 (1), 5-17, 2013
172013
A new information lens: The self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
E Markos, LI Labrecque, GR Milne
Journal of Interactive Marketing 42, 46-62, 2018
142018
Moderating role of online word of mouth on website attributes and consumer trust in e-commerce environment
H Sun
JApSc 13 (12), 2316-2320, 2013
122013
Authenticity in online Communications
LI Labrecque, SHA Zanjani, GR Milne
Online consumer behavior: Theory and research in social media, advertising …, 2012
72012
Consumer retailer preference and Facebook: Friends or foes?
MP Block, DE Schultz, L Labrecque
International Journal of Integrated Marketing Communication, 7-18, 2012
72012
A framework for social responsible retailing (SRR) business practices
TG Brashear, AK Asare, L Labrecque, PC Motta
Revista de Administração FACES Journal 7 (2), 11-28, 2008
62008
Web 2.0 and Consumers’ Digital Footprint
E Markos, LI Labrecque, GR Milne
Online Consumer Behavior: Theory and Research in Social Media, Advertising …, 2012
52012
Le système ne peut pas réaliser cette opération maintenant. Veuillez réessayer plus tard.
Articles 1–20