| The impact of affect on service quality and satisfaction: the moderation of service contexts Y Jiang, C Lu Wang Journal of Services Marketing 20 (4), 211-218, 2006 | 350 | 2006 |
| Core versus peripheral innovations: The effect of innovation locus on consumer adoption of new products Z Ma, T Gill, Y Jiang Journal of Marketing Research 52 (3), 309-324, 2015 | 110 | 2015 |
| The influence of money attitudes on young Chinese consumers' compulsive buying CL Wang, D Li, Y Jiang, S An, Z Shen, W Jin Young Consumers, 2009 | 110 | 2009 |
| The asymmetric influence of cognitive and affective country image on rational and experiential purchases D Li, C Lu Wang, Y Jiang, B R. Barnes, H Zhang European Journal of Marketing 48 (11/12), 2153-2175, 2014 | 99 | 2014 |
| The effect of food toppings on calorie estimation and consumption Y Jiang, J Lei Journal of Consumer Psychology 24 (1), 63-69, 2014 | 48 | 2014 |
| The effects of attribute concreteness and prominence on selective processing, choice, and search experience Y Jiang, GN Punj Journal of the Academy of Marketing Science 38 (4), 471-489, 2010 | 33 | 2010 |
| Examining consumer affective goal pursuit in services CL Wang, Y Jiang Asia Pacific Journal of Marketing and Logistics, 2019 | 15* | 2019 |
| Consumption decisions involving goal tradeoffs: The impact of one choice on another Y Jiang, R Coulter, S Ratneshwar ACR North American Advances, 2005 | 10 | 2005 |
| The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice Y Jiang, G Punj ACR North American Advances, 2008 | 2 | 2008 |
| Does Screen Size Matter? An Examination of the Effectiveness of Mobile Banner Ads on Smartphones vs. Phablets (An Abstract) Y Jiang Creating Marketing Magic and Innovative Future Marketing Trends, 343-343, 2017 | | 2017 |
| The Impact of Information Format on Consumer Search Order and Choice in an Online Setting Y Jiang, G Punj ACR North American Advances, 2007 | | 2007 |
Cheng Lu WangProfessor of Marketing, University of New HavenVerified email at newhaven.edu
