Ying Jiang
Ying Jiang
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The impact of affect on service quality and satisfaction: the moderation of service contexts
Y Jiang, C Lu Wang
Journal of Services Marketing 20 (4), 211-218, 2006
Core versus peripheral innovations: The effect of innovation locus on consumer adoption of new products
Z Ma, T Gill, Y Jiang
Journal of Marketing Research 52 (3), 309-324, 2015
The influence of money attitudes on young Chinese consumers' compulsive buying
CL Wang, D Li, Y Jiang, S An, Z Shen, W Jin
Young Consumers, 2009
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
D Li, C Lu Wang, Y Jiang, B R. Barnes, H Zhang
European Journal of Marketing 48 (11/12), 2153-2175, 2014
The effect of food toppings on calorie estimation and consumption
Y Jiang, J Lei
Journal of Consumer Psychology 24 (1), 63-69, 2014
The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Y Jiang, GN Punj
Journal of the Academy of Marketing Science 38 (4), 471-489, 2010
Examining consumer affective goal pursuit in services
CL Wang, Y Jiang
Asia Pacific Journal of Marketing and Logistics, 2019
Consumption decisions involving goal tradeoffs: The impact of one choice on another
Y Jiang, R Coulter, S Ratneshwar
ACR North American Advances, 2005
The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice
Y Jiang, G Punj
ACR North American Advances, 2008
Does Screen Size Matter? An Examination of the Effectiveness of Mobile Banner Ads on Smartphones vs. Phablets (An Abstract)
Y Jiang
Creating Marketing Magic and Innovative Future Marketing Trends, 343-343, 2017
The Impact of Information Format on Consumer Search Order and Choice in an Online Setting
Y Jiang, G Punj
ACR North American Advances, 2007
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