| The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty M Laroche, MR Habibi, MO Richard, R Sankaranarayanan Computers in Human Behavior 28 (5), 1755-1767, 2012 | 1547 | 2012 |
| To be or not to be in social media: How brand loyalty is affected by social media? M Laroche, MR Habibi, MO Richard International Journal of Information Management 33 (1), 76-82, 2013 | 1516 | 2013 |
| The roles of brand community and community engagement in building brand trust on social media MR Habibi, M Laroche, MO Richard Computers in Human Behavior 37, 152-161, 2014 | 845 | 2014 |
| Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities MR Habibi, M Laroche, MO Richard International Journal of Information Management 34 (2), 123-132, 2014 | 399 | 2014 |
| What managers should know about the sharing economy MR Habibi, A Davidson, M Laroche Business Horizons 60 (1), 113-121, 2017 | 360 | 2017 |
| Materialism and the sharing economy: A cross-cultural study of American and Indian consumers A Davidson, MR Habibi, M Laroche Journal of Business Research 82, 364-372, 2018 | 284 | 2018 |
| From Sharing to Exchange: An Extended Framework of Dual Modes of Collaborative Nonownership Consumption MR Habibi, A Kim, M Laroche The Journal of the Association for Consumer Research 1 (2), 277-294, 2016 | 239 | 2016 |
| Testing an extended model of consumer behavior in the context of social media-based brand communities MR Habibi, M Laroche, MO Richard Computers in Human Behavior 62, 292-302, 2016 | 174 | 2016 |
| Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture MO Richard, MR Habibi Journal of Business Research 69 (3), 1103-1119, 2016 | 114 | 2016 |
| The Progression and Impact of the Sharing Economy; a Preface MR Habibi Journal of Marketing Theory and Practice 27 (4), 349-354, 2019 | 14 | 2019 |
| The sharing economy: a hedge against recession setbacks MR Habibi, CS Kohli Journal of Business Strategy 43 (4), 239-246, 2022 | 4 | 2022 |
| The mysterious world of airline pricing: innovative practices and strategies for profit CS Kohli, MR Habibi Journal of Business Strategy, 2022 | 3 | 2022 |
| Recent Advances in Online Consumer Behavior MO Richard, MR Habibi, M Laroche, M Paulin Encyclopedia of E-Commerce Development, Implementation, and Management, 1706 …, 2016 | 3 | 2016 |
| A temporal approach to innovation management in recessionary times S Chen, M Habibi Industrial Marketing Management 113, 215-231, 2023 | 1 | 2023 |
| What motivates participation in the sharing economy as providers? N Granitz, MR Habibi, A Davidson | 1 | 2016 |
| Three essays on social media-based brand communities MR Habibi Concordia University, 2015 | 1 | 2015 |
| Advertising in the World of Social Media-Based Brand Communities MR Habibi, M Laroche, MO Richard Handbook of Research on Effective Advertising Strategies in the Social Media …, 2015 | 1 | 2015 |
| Are we sharing in the sharing economy? A cross context investigation M Habibi, A Kim, M Laroche Concordia University. Montreal, Canada, 2013 | 1 | 2013 |
| Social Media based Brand Communities: Conceptual and Empirical Developments M Laroche, MR Habibi, MO Richard 消費者行動研究 19 (1), 1_39-1_48, 2012 | 1 | 2012 |
| Materialism and Participation in Sharing Practices A Davidson, MR Habibi, M Laroche ACR North American Advances, 2016 | | 2016 |
Michel LarocheRoyal Bank Distinguished Professor of Marketing, Concordia UniversityAdresse e-mail validée de concordia.ca
