| An international investigation of opinion leadership and social media D Akdevelioglu, S Kara Journal of Research in Interactive Marketing 14 (1), 71-88, 2020 | 68 | 2020 |
| My brand identity lies in the brand name: personified suggestive brand names S Kara, K Gunasti, WT Ross Journal of Brand Management 27, 607-621, 2020 | 29 | 2020 |
| We share; we connect: How shared brand consumption influences relational brand connections S Kara, AJ Vredeveld, WT Ross Jr Psychology & Marketing 35 (5), 325-340, 2018 | 22 | 2018 |
| Is it the ‘alpha’or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names S Kara, K Gunasti, WT Ross Journal of Brand Management 22, 515-533, 2015 | 18 | 2015 |
| Effects of search, experience and credence attributes versus suggestive brand names on product evaluations K Gunasti, S Kara, WT Ross, Jr European Journal of Marketing 54 (12), 2020 | 12 | 2020 |
| Using brands to reconnect with our shared past: brand nostalgia in romantic relationships A Vredeveld, S Kara Journal of Product & Brand Management 31 (6), 938-950, 2022 | 7 | 2022 |
| The effect of shared brand use on brand variety seeking in romantic relationships S Kara, AJ Vredeveld Journal of Consumer Marketing 37 (6), 701-710, 2020 | 5 | 2020 |
| How language affects consumers' processing of numerical cues K Gunasti, S Kara, WT Ross Jr, R Duclos Journal of Consumer Behaviour 20 (2), 460-473, 2021 | 3 | 2021 |
| An analysis of training to teach online from faculty's perspective A Joardar, S Kara The International Journal of Management Education 21 (3), 100864, 2023 | 1 | 2023 |
| Two essays on the effect of alphanumeric brand names on consumers’ brand related decisions S Kara | 1 | 2016 |
| The impact of consumer personality and social network position on brand community engagement D Akdevelioglu, S Kara, V Perotti Journal of Brand Management, 1-16, 2023 | | 2023 |
| COMPETITION VERSUS COLLABORATION IN ONLINE COMMUNITIES OF WEARABLE TECHNOLOGIES D Akdevelioglu, S Kara 2021 AMA Winter Academic Conference, 726, 2021 | | 2021 |
| How Language Affects Consumers’ Processing of Numerical Cues S Kara, K Gunasti, WT Ross Kara S.*, Gunasti K.*, Ross W., Duclos R., How Language Affects Consumers …, 2020 | | 2020 |
| 19-I: How Brand Preference Similarity Influences Married Couples’ Brand Variety Seeking Over Time A Vredeveld, S Kara ACR North American Advances, 2017 | | 2017 |
| 20-U: Who Are the Influentials? Social Media, Opinion Leadership and New Product Adoption D Akdevelioglu, S Kara ACR North American Advances, 2017 | | 2017 |
| Shared Brand Consumption and Relational Brand Connections S Kara, AJ Vredeveld ACR North American Advances, 2015 | | 2015 |
| The Magic of Numbers and Letters in Alphanumeric Brand Names S Kara, K Gunasti ACR North American Advances, 2012 | | 2012 |
| WHAT DOES YOUR BRAND “STATE” TO YOU?: AN EXPLORATORY EXAMINATION OF LANGUAGE EFFECTS ON COMPARISON OF ALPHANUMERIC BRAND NAMES K Gunasti, S Kara, WT Ross Jr, R Duclos | | |
| SHARED BRAND AND INTERPERSONAL EXPERIENCES: HOW CONSUMERS FORM RELATIONAL CONNECTIONS WITH BRANDS S BRAND | | |
