Impact of culture on the pursuit of beauty: Evidence from five countries S Madan, S Basu, S Ng, EA Ching Lim
Journal of International Marketing 26 (4), 54-68, 2018
78 2018 The mind in the object—Psychological valuation of materialized human expression. R Kreuzbauer, D King, S Basu
Journal of Experimental Psychology: General 144 (4), 764, 2015
54 2015 Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially S Basu, K Savani
Organizational Behavior and Human Decision Processes 139, 76-91, 2017
47 2017 Global identity and preference for environmentally friendly products: the role of personal responsibility S Ng, S Basu
Journal of Cross-Cultural Psychology 50 (8), 919-936, 2019
24 2019 Support for resettling refugees: The role of fixed versus growth mind-sets S Madan, S Basu, A Rattan, K Savani
Psychological Science 30 (2), 238-249, 2019
21 2019 Choosing among options presented sequentially or simultaneously S Basu, K Savani
Current Directions in Psychological Science 28 (1), 97-101, 2019
19 2019 1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed AttributesS Basu, S Ng
Journal of Consumer Psychology 31 (2), 301-318, 2021
16 2021 Natural Scarcity–What Makes A Product A Suitable Means For Status Signaling R Kreuzbauer, D King, S Basu
NA - Advances in Consumer Research 41, 747-748, 2013
4 2013 Framing an altruistic action in periodic (versus aggregate) terms reduces people's moral evaluation of the act and the actor S Basu
Journal of Experimental Social Psychology 97, 104205, 2021
3 2021 To Make Better Choices, Look at All Your Options Together S Basu, K Savani
Harvard Business Review, 2023
2 2023 Going with the crowd in volatile times: Exposure to environmental variability increases people's preference for popular options L Tan, S Basu, K Savani
Journal of Behavioral Decision Making 36 (4), e2343, 2023
1 2023 The role of social projection in consumers' commonness fallacy S Basu, J Zhu, K Savani
Psychology & Marketing 39 (9), 1698-1705, 2022
1 2022 The Appeal of beauty and physical attractiveness: An Indian perspective S Madan, S Basu, E Lim, S Ng
Oxford University Press, 2017
1 2017 The breadth of normative standards: Antecedents and consequences for individuals and organizations S Madan, S Basu, S Ng, K Savani
Organizational Behavior and Human Decision Processes 172, 104181, 2022
2022 Why are Americans so divided on refugee policy? S Madan, S BASU, A RATTAN, K Savani
Institute of Electrical and Electronics Engineers, 2019
2019 Choosing among options presented sequentially versus simultaneously S Basu, K Savani
2018 How culture affects Asia’s pursuit of beauty S MADAN, S BASU
Institute of Electrical and Electronics Engineers, 2018
2018 Lay Theories and Refugees Study 3 S Madan, K Savani, S Basu
OSF, 2017
2017 1,200 a year : regulatory focus and the evaluation of temporally framed product attributesS Basu
2017 1,200 a Year: Impact of Regulatory Focus on the Evaluation of Temporally Framed AttributesS Basu, S Ng
ACR North American Advances, 2017
2017