Irene R. R. Lu
Irene R. R. Lu
Sprott School of Business, Carleton University
Verified email at - Homepage
Cited by
Cited by
Modeling country image effects through an international crisis
LA Heslop, IRR Lu, D Cray
International Marketing Review, 2008
Two new methods for estimating structural equation models: An illustration and a comparison with two established methods
IRR Lu, E Kwan, DR Thomas, M Cedzynski
International Journal of Research in Marketing 28 (3), 258-268, 2011
An examination of the status and evolution of country image research
IRR Lu, LA Heslop, DR Thomas, E Kwan
International Marketing Review, 2016
Embedding IRT in structural equation models: A comparison with regression based on IRT scores
IRR Lu, DR Thomas, BD Zumbo
Structural Equation Modeling 12 (2), 263-277, 2005
Partial Least Squares: A critical review and a potential alternative
IRR Lu, M Cedzynski
Avoiding and correcting bias in score-based latent variable regression with discrete manifest items
IRR Lu, DR Thomas
Structural Equation Modeling: A Multidisciplinary Journal 15 (3), 462-490, 2008
Measuring country image: A research proposal
IRR Lu, LA Heslop, DR Thomas
Annual Conference of the Administrative Sciences Association of Canada (ASAC …, 2008
Australian consumers' attitudes toward France a decade after nuclear testing: evidence of forgiveness
LA Heslop, IRR Lu, D Cray
Journal of Consumer Behaviour: An International Research Review 8 (4), 192-210, 2009
The ivory tower and the street: How researchers defined country image over four decades and what consumers think it means
IRR Lu, E Kwan, LA Heslop, DR Thomas, M Cedzynski
Journal of Business Research 105, 80-97, 2019
Does hosting the Olympic Games matter?: Canada and Olympic Games images before and after the 2010 Olympic Games
A Armenakyan, LA Heslop, J Nadeau, N O’Reilly, IRR Lu
International Journal of Sport Management and Marketing 12 (1-2), 111-140, 2012
Sport mega-events and tourism: Contrasting the influence of host country and event
N O'Reilly, A Armenakyan, IRR Lu, J Nadeau, LA Heslop, E Cakmak
International journal of sport management and marketing 16 (3-6), 280-296, 2016
Tableplot: A new tool for assessing precise predictions.
E Kwan, IRR Lu, M Friendly
Zeitschrift für Psychologie/Journal of Psychology 217 (1), 38, 2009
Aspiration, foreignness liability and market potential: How do they relate to small firms’ international entrepreneurial orientation?
L Li, G Qian, Z Qian, IRR Lu
International Marketing Review, 2018
It’s All About My Team: Mega–Sport Events and Consumer Attitudes in a Time Series Approach.
A Armenakyan, N O’Reilly, L Heslop, J Nadeau, IRR Lu
Journal of Sport Management 30 (6), 2016
Exploring impact of e-marketplace reputation and reference group on trust of e-marketplace
YH Chen, JJ Wu, IRR Lu, SH Chien
“Tell me who’s your host and I’ll tell you who you are”: Olympic Games image before and after the 2008 and 2010 Olympic Games
A Armenakyan, LA Heslop, J Nadeau, IRR Lu, N O’Reilly
International Journal of Sport Management and Marketing 14 (1-4), 71-95, 2013
Latent variable modeling in business research: A comparison of two-step approach with structural equation modeling
IRR Lu, DR Thomas, BJ Orser
Proceedings of Administrative Sciences Association of Canada 32, 5-8, 2004
Reaching new heights after falling to the depths: recovering from a country image faux pas
LA Heslop, I Lu, D Cray
Sprott Letters, 2007
Embedding IRT In Structural Equation Models: A Comparison With Regression Based On IRT Scores
DR Thomas, IRR Lu, BD Zumbo
Proceedings of Statistics Canada Symposium, 2002
Entrepreneurial Motivation in University Business Students: A Latent Profile Analysis based on Self-determination Theory
IRR Lu, E Kwan, LA Heslop, F Brouard, DA Isabelle
Entrepreneurship Research Journal, 2021
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