| An overview of partial least squares DM Pirouz Available at SSRN 1631359, 2006 | 191 | 2006 |
| On the road to addiction: The facilitative and preventive roles of marketing cues IM Martin, MA Kamins, DM Pirouz, SW Davis, KL Haws, AM Mirabito, ... Journal of Business Research 66 (8), 1219-1226, 2013 | 111 | 2013 |
| Navigating the central tensions in research on at-risk consumers: challenges and opportunities C Pechmann, ES Moore, AR Andreasen, PM Connell, D Freeman, ... Journal of Public Policy & Marketing 30 (1), 23-30, 2011 | 97 | 2011 |
| From use to abuse: When everyday consumption behaviours morph into addictive consumptive behaviours A Grover, MA Kamins, I Martin, S Davis, K Haws, AM Mirabito, ... Available at SSRN 2207025, 2013 | 59 | 2013 |
| Are “bad” employees happier under bad bosses? Differing effects of abusive supervision on low and high primary psychopathy employees C Hurst, L Simon, Y Jung, D Pirouz Journal of Business Ethics 158, 1149-1164, 2019 | 55 | 2019 |
| Is your product facing the ad's center? Facing direction affects processing fluency and ad evaluation JM Leonhardt, JR Catlin, DM Pirouz Journal of Advertising 44 (4), 315-325, 2015 | 52 | 2015 |
| The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents T Pezzuti, D Pirouz, C Pechmann Journal of Consumer Psychology 25 (3), 519-529, 2015 | 35 | 2015 |
| The experience of risk in families: conceptualisations and implications for transformative consumer research S Pettigrew, L Anderson, W Boland, VI de La Ville, IME Fifita, ... Journal of Marketing Management 30 (17-18), 1772-1799, 2014 | 29 | 2014 |
| Creating online videos that engage viewers DM Pirouz, AR Johnson, M Thomson, R Pirouz MIT Sloan management review, 2015 | 23 | 2015 |
| The neuroscience of consumer decision-making D Pirouz The Paul Merage School of Business, University of California Irvine, 2004 | 23 | 2004 |
| Boosting safety behaviour: descriptive norms encourage child booster seat usage amongst low involvement parents J Jeffrey, J Whelan, DM Pirouz, AW Snowdon Accident Analysis & Prevention 92, 184-188, 2016 | 17 | 2016 |
| Neuroscience and addictive consumption A Litt, DM Pirouz, B Shiv Transformative Consumer Research for Personal and Collective Well-Being, 523-542, 2012 | 17 | 2012 |
| Hoarding: Understanding divergent acquisition, consumption, and disposal SNN Cross, G Leizerovici, DM Pirouz Journal of the Association for Consumer Research 3 (1), 81-96, 2018 | 16 | 2018 |
| Culture, Self-Control, and Consumer Financial Behavior. D Pirouz Advances in Consumer Research 36, 2009 | 12 | 2009 |
| An overview of partial least squares. 2006 DM Pirouz Available at SSRN 1631359, 0 | 7 | |
| Exploring the mythology of viral videos and the epic fail: Why video communications capture the market's imagination DM Pirouz, A Johnson, R Pirouz, M Thomson ACR North American Advances, 2012 | 5 | 2012 |
| Culture, globalization and stock price volatility DM Pirouz, JL Graham Working Paper, 2010 | 5 | 2010 |
| National culture and global stock market volatility DM Pirouz Working Paper: University of California, Irvine, 2004 | 5 | 2004 |
| Should Santa still wear red?: Investigating the effects of color on impulsive buying behavior L Wang, DM Pirouz, X Zhang NA–Advances in Consumer Research 39, 730, 2011 | 4 | 2011 |
| The Neuroscience of Consumer Behavioral Decision Making DM Pirouz Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2015 | 2 | 2015 |
Ingrid M. MartinCalifornia State University Long BeachVerified email at csulb.edu
