Dante Monique Pirouz
Dante Monique Pirouz
Assistant Professor, Marketing, Broad College, Michigan State University
Verified email at - Homepage
Cited by
Cited by
An overview of partial least squares
DM Pirouz
Available at SSRN 1631359, 2006
On the road to addiction: The facilitative and preventive roles of marketing cues
IM Martin, MA Kamins, DM Pirouz, SW Davis, KL Haws, AM Mirabito, ...
Journal of Business Research 66 (8), 1219-1226, 2013
Navigating the central tensions in research on at-risk consumers: challenges and opportunities
C Pechmann, ES Moore, AR Andreasen, PM Connell, D Freeman, ...
Journal of Public Policy & Marketing 30 (1), 23-30, 2011
From use to abuse: When everyday consumption behaviours morph into addictive consumptive behaviours
A Grover, MA Kamins, I Martin, S Davis, K Haws, AM Mirabito, ...
Available at SSRN 2207025, 2013
Is your product facing the ad's center? Facing direction affects processing fluency and ad evaluation
JM Leonhardt, JR Catlin, DM Pirouz
Journal of Advertising 44 (4), 315-325, 2015
Are “bad” employees happier under bad bosses? Differing effects of abusive supervision on low and high primary psychopathy employees
C Hurst, L Simon, Y Jung, D Pirouz
Journal of Business Ethics 158, 1149-1164, 2019
The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
T Pezzuti, D Pirouz, C Pechmann
Journal of Consumer Psychology 25 (3), 519-529, 2015
The experience of risk in families: conceptualisations and implications for transformative consumer research
S Pettigrew, L Anderson, W Boland, VI de La Ville, IME Fifita, ...
Journal of Marketing Management 30 (17-18), 1772-1799, 2014
Creating online videos that engage viewers
DM Pirouz, AR Johnson, M Thomson, R Pirouz
MIT Sloan management review, 2015
The Neuroscience of Consumer Decision-Making
D Pirouz
The Paul Merage School of Business, University of California Irvine, 2004
Hoarding: Understanding divergent acquisition, consumption, and disposal
SNN Cross, G Leizerovici, DM Pirouz
Journal of the Association for Consumer Research 3 (1), 81-96, 2018
Boosting safety behaviour: Descriptive norms encourage child booster seat usage amongst low involvement parents
J Jeffrey, J Whelan, DM Pirouz, AW Snowdon
Accident Analysis & Prevention 92, 184-188, 2016
Neuroscience and addictive consumption
A Litt, DM Pirouz, B Shiv
Transformative Consumer Research for Personal and Collective Well-Being, 523-542, 2012
Culture, self-control, and consumer financial behavior
D Pirouz
ACR North American Advances, 2009
An Overview of Partial Least Squares. 2006
DM Pirouz
SSRN Electronic Journal doi 10, 0
Exploring the mythology of viral videos and the epic fail: Why video communications capture the market's imagination
DM Pirouz, A Johnson, R Pirouz, M Thomson
ACR North American Advances, 2012
Culture, globalization and stock price volatility
DM Pirouz, JL Graham
Working Paper, 2010
National culture and global stock market volatility
DM Pirouz
Working paper (available from SSRN), 2004
Symbolic interactionism and adolescent reactions to cigarette advertisements
C Pechmann, D Pirouz, T Pezzuti
ACR North American Advances, 2010
The Effect of National Cultural Dimensions on Global Stock Market Volatility: A Network Analysis
DM Pirouz
University of California Working Papers, Series, 2007
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