Gerrit van Bruggen
Gerrit van Bruggen
Professor of Marketing, Rotterdam School of Management, Erasmus University Rotterdam
Verified email at rsm.nl
TitleCited byYear
Corporate associations and consumer product responses: The moderating role of corporate brand dominance
G Berens, CBM Van Riel, GH Van Bruggen
Journal of Marketing 69 (3), 35-48, 2005
10142005
Virtual communities: A marketing perspective
K De Valck, GH Van Bruggen, B Wierenga
Decision support systems 47 (3), 185-203, 2009
7592009
Opportunities and challenges in multichannel marketing: An introduction to the special issue
A Rangaswamy, GH Van Bruggen
Journal of Interactive Marketing 19 (2), 5-11, 2005
4392005
Informants in organizational marketing research: Why use multiple informants and how to aggregate responses
GH Van Bruggen, GL Lilien, M Kacker
Journal of marketing research 39 (4), 469-478, 2002
3632002
A viral branching model for predicting the spread of electronic word of mouth
R Van der Lans, G Van Bruggen, J Eliashberg, B Wierenga
Marketing Science 29 (2), 348-365, 2010
2542010
Improving decision making by means of a marketing decision support system
GH Van Bruggen, A Smidts, B Wierenga
Management Science 44 (5), 645-658, 1998
1801998
Managing marketing channel multiplicity
GH Van Bruggen, KD Antia, SD Jap, WJ Reinartz, F Pallas
Journal of Service Research 13 (3), 331-340, 2010
1642010
The impact of channel function performance on buyer–seller relationships in marketing channels
GH Van Bruggen, M Kacker, C Nieuwlaat
International Journal of Research in Marketing 22 (2), 141-158, 2005
1552005
DSS effectiveness in marketing resource allocation decisions: Reality vs. perception
GL Lilien, A Rangaswamy, GH Van Bruggen, K Starke
Information Systems Research 15 (3), 216-235, 2004
1522004
The integration of marketing problem-solving modes and marketing management support systems
B Wierenga, GH Van Bruggen
Journal of marketing 61 (3), 21-37, 1997
1341997
Marketing management support systems: Principles, tools, and implementation
B Wierenga, G Van Bruggen, GH van Bruggen
Springer Science & Business Media, 2000
1222000
The success of marketing management support systems
B Wierenga, GH Van Bruggen, R Staelin
Marketing Science 18 (3), 196-207, 1999
1081999
Global challenges to replicating HR: The role of people, processes, and systems
SS Morris, PM Wright, J Trevor, P Stiles, GK Stahl, S Snell, J Paauwe, ...
Human Resource Management 48 (6), 973-995, 2009
1072009
The dependent variable in research into the effects of creativity support systems: Quality and quantity of ideas
B Wierenga, GH Van Bruggen
MIS quarterly, 81-87, 1998
871998
How incorporating feedback mechanisms in a DSS affects DSS evaluations
U Kayande, A De Bruyn, GL Lilien, A Rangaswamy, GH Van Bruggen
Information Systems Research 20 (4), 527-546, 2009
772009
Environmental turbulence: A look into its dimensionality
H Volberda, G Van Bruggen
661997
Bridging the marketing theory–practice gap with marketing engineering
GL Lilien, A Rangaswamy, GH Van Bruggen, B Wierenga
Journal of Business Research 55 (2), 111-121, 2002
592002
Incorporating business unit managers' perspectives in corporate-branding strategy decision making
CBM Van Riel, GH Van Bruggen
Corporate Reputation Review 5 (2-3), 241-251, 2002
532002
The impact of the quality of a marketing decision support system: An experimental study
GH Van Bruggen, A Smidts, B Wierenga
International Journal of Research in Marketing 13 (4), 331-343, 1996
521996
Broadening the perspective on marketing decision models
GH Van Bruggen, B Wierenga
International Journal of Research in Marketing 17 (2-3), 159-168, 2000
512000
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