Gerrit van Bruggen
Gerrit van Bruggen
Professor of Marketing, Rotterdam School of Management, Erasmus University Rotterdam
Verified email at rsm.nl
Title
Cited by
Cited by
Year
Corporate associations and consumer product responses: The moderating role of corporate brand dominance
G Berens, CBM Van Riel, GH Van Bruggen
Journal of marketing 69 (3), 35-48, 2005
11202005
Virtual communities: A marketing perspective
K De Valck, GH Van Bruggen, B Wierenga
Decision support systems 47 (3), 185-203, 2009
8262009
Opportunities and challenges in multichannel marketing: An introduction to the special issue
A Rangaswamy, GH Van Bruggen
Journal of interactive marketing 19 (2), 5-11, 2005
4792005
Informants in organizational marketing research: Why use multiple informants and how to aggregate responses
GH Van Bruggen, GL Lilien, M Kacker
Journal of marketing research 39 (4), 469-478, 2002
3732002
A viral branching model for predicting the spread of electronic word of mouth
R Van der Lans, G Van Bruggen, J Eliashberg, B Wierenga
Marketing Science 29 (2), 348-365, 2010
2772010
Improving decision making by means of a marketing decision support system
GH Van Bruggen, A Smidts, B Wierenga
Management Science 44 (5), 645-658, 1998
1781998
Managing marketing channel multiplicity
GH Van Bruggen, KD Antia, SD Jap, WJ Reinartz, F Pallas
Journal of Service Research 13 (3), 331-340, 2010
1772010
DSS effectiveness in marketing resource allocation decisions: Reality vs. perception
GL Lilien, A Rangaswamy, GH Van Bruggen, K Starke
Information Systems Research 15 (3), 216-235, 2004
1612004
The impact of channel function performance on buyer–seller relationships in marketing channels
GH Van Bruggen, M Kacker, C Nieuwlaat
International Journal of Research in Marketing 22 (2), 141-158, 2005
1582005
The integration of marketing problem-solving modes and marketing management support systems
B Wierenga, GH Van Bruggen
Journal of marketing 61 (3), 21-37, 1997
1351997
Marketing management support systems: Principles, tools, and implementation
B Wierenga, G Van Bruggen, GH van Bruggen
Springer Science & Business Media, 2000
1252000
The success of marketing management support systems
B Wierenga, GH Van Bruggen, R Staelin
Marketing Science 18 (3), 196-207, 1999
1121999
The dependent variable in research into the effects of creativity support systems: Quality and quantity of ideas
B Wierenga, GH Van Bruggen
MIS quarterly, 81-87, 1998
941998
How incorporating feedback mechanisms in a DSS affects DSS evaluations
U Kayande, A De Bruyn, GL Lilien, A Rangaswamy, GH Van Bruggen
Information Systems Research 20 (4), 527-546, 2009
882009
Environmental turbulence: A look into its dimensionality
H Volberda, G Van Bruggen
731997
Bridging the marketing theory–practice gap with marketing engineering
GL Lilien, A Rangaswamy, GH Van Bruggen, B Wierenga
Journal of Business Research 55 (2), 111-121, 2002
612002
Incorporating business unit managers' perspectives in corporate-branding strategy decision making
CBM Van Riel, GH Van Bruggen
Corporate Reputation Review 5 (2-3), 241-251, 2002
572002
The impact of the quality of a marketing decision support system: An experimental study
GH Van Bruggen, A Smidts, B Wierenga
International Journal of Research in Marketing 13 (4), 331-343, 1996
511996
Prediction Markets as institutional forecasting support systems
GH Van Bruggen, M Spann, GL Lilien, B Skiera
Decision Support Systems 49 (4), 404-416, 2010
492010
Broadening the perspective on marketing decision models
GH Van Bruggen, B Wierenga
International Journal of Research in Marketing 17 (2-3), 159-168, 2000
482000
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