| Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models JM Becker, K Klein, M Wetzels Long range planning 45 (5-6), 359-394, 2012 | 2472 | 2012 |
| Gameful experience in gamification: Construction and validation of a gameful experience scale [GAMEX] R Eppmann, M Bekk, K Klein Journal of interactive marketing 43 (1), 98-115, 2018 | 307 | 2018 |
| The double-edged sword of foreign brand names for companies from emerging countries V Melnyk, K Klein, F Völckner Journal of Marketing 76 (6), 21-37, 2012 | 254 | 2012 |
| Speaking to the mind or the heart: Effects of matching hedonic versus utilitarian arguments and products K Klein, V Melnyk Marketing letters 27, 131-142, 2016 | 156 | 2016 |
| Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy DM Kuepper, K Klein, F Voelckner Human Resource Management Review 31 (1), 100686, 2021 | 131 | 2021 |
| How, why, and when disclosure type matters for influencer marketing Z Karagür, JM Becker, K Klein, A Edeling International Journal of Research in Marketing, 2021 | 101 | 2021 |
| Brand positioning based on brand image–country image fit K Klein, F Völckner, HA Bruno, H Sattler, P Bruno Marketing Science 38 (3), 516-538, 2019 | 42 | 2019 |
| Effects of background music on evaluations of visual images K Klein, V Melnyk, F Völckner Psychology & Marketing 38 (12), 2240-2246, 2021 | 21 | 2021 |
| Dual effect-based market segmentation and price optimization S Theysohn, K Klein, F Völckner, M Spann Journal of Business Research 66 (4), 480-488, 2013 | 21 | 2013 |
| WTG (Way to go)! How to take gamification research in marketing to the next level R Eppmann, K Klein, M Bekk Marketing: ZFP–Journal of Research and Management 40 (4), 44-52, 2018 | 12 | 2018 |
| Promoting use of patient-centered health IT: Assessment and ranking of incentive mechanisms A Grube, T Dehling, K Klein, A Sunyaev Grube, A., et al.(2018). Promoting Use of Patient-Centered Health IT …, 2018 | 4 | 2018 |
| What’s in a name? Asymmetry of foreign branding effects in hedonic versus utilitarian product categories V Melnyk, K Klein, F Volckner Journal of Marketing 76, 21-37, 2012 | 4 | 2012 |
| Spielbasiertes Marketing: Marketing weiterdenken mit Spielen und Spieldesign K Klein, R Eppmann Marketing Weiterdenken: Zukunftspfade für eine marktorientierte …, 2020 | 3 | 2020 |
| Essays on the effects of brand names and prices on consumer behavior K Klein Verlag nicht ermittelbar, 2012 | 2 | 2012 |
| The impact of image-based brand–country fit on global branding P Bruno, K Klein, H Sattler, F Völckner unpublished working paper, 2010 | 1 | 2010 |
| Spezielle Anwendungsfälle der identitätsbasierten Markenführung C Burmann, T Halaszovich, M Schade, K Klein, R Piehler, C Burmann, ... Identitätsbasierte Markenführung: Grundlagen-Strategie-Umsetzung-Controlling …, 2021 | | 2021 |
| Understanding the (Negative and Positive) Effects of Gamification for Companies R Eppmann, M Bekk, K Klein, F Völckner | | 2019 |
| What’s in a Name? Asymmetry of Foreign Branding Effects in Hedonic versus Utilitarian Product Categories K Klein, V Melnyk, F Völckner | | |
Jan-Michael BeckerAssociate Professor at BI Norwegian Business SchoolVerified email at bi.no
