| The effect of background music on ad processing: A contingency explanation JJ Kellaris, AD Cox, D Cox Journal of Marketing 57 (4), 114-125, 1993 | 351 | 1993 |
| The effects of background music in advertising: A reassessment JJ Kellaris, AD Cox Journal of consumer research 16 (1), 113-118, 1989 | 315 | 1989 |
| Communicating the consequences of early detection: The role of evidence and framing D Cox, AD Cox Journal of Marketing 65 (3), 91-103, 2001 | 301 | 2001 |
| Reassessing the pleasures of store shopping AD Cox, D Cox, RD Anderson Journal of Business research 58 (3), 250-259, 2005 | 298 | 2005 |
| Beyond first impressions: The effects of repeated exposure on consumer liking of visually complex and simple product designs D Cox, AD Cox Journal of the Academy of Marketing Science 30 (2), 119-130, 2002 | 285 | 2002 |
| When consumer behavior goes bad: An investigation of adolescent shoplifting D Cox, AD Cox, GP Moschis Journal of consumer research 17 (2), 149-159, 1990 | 259 | 1990 |
| What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation DS Cox, AD Cox Journal of consumer research 15 (1), 111-116, 1988 | 234 | 1988 |
| Competing on price: the role of retail price advertisements AD Cox, D Cox Journal of Retailing 66 (4), 428, 1990 | 150 | 1990 |
| Understanding consumer responses to product risk information AD Cox, D Cox, G Zimet Journal of Marketing 70 (1), 79-91, 2006 | 130 | 2006 |
| Quantifying brand image: Empirical evidence of trademark dilution JM Magid, AD Cox, DS Cox Am. Bus. LJ 43, 1, 2006 | 108 | 2006 |
| Behavioral interventions to increase HPV vaccination acceptability among mothers of young girls. DS Cox, AD Cox, L Sturm, G Zimet Health Psychology 29 (1), 29, 2010 | 93 | 2010 |
| Retail" sale" advertising, perceived retailer credibility, and price rationale GS Bobinski Jr, D Cox, A Cox Journal of Retailing 72 (3), 291-307, 1996 | 90 | 1996 |
| Consumer response to drug risk information: The role of positive affect AD Cox, D Cox, SP Mantel Journal of Marketing 74 (4), 31-44, 2010 | 65 | 2010 |
| Does perceived risk influence the effects of message framing? A new investigation of a widely held notion J Van’t Riet, AD Cox, D Cox, GD Zimet, GJ De Bruijn, B Van den Putte, ... Psychology & health 29 (8), 933-949, 2014 | 48 | 2014 |
| Heuristics and biases in the intuitive projection of retail sales AD Cox, JO Summers Journal of Marketing Research 24 (3), 290-297, 1987 | 38 | 1987 |
| Does perceived risk influence the effects of message framing? Revisiting the link between prospect theory and message framing J Van’t Riet, AD Cox, D Cox, GD Zimet, GJ De Bruijn, B Van den Putte, ... Health Psychology Review 10 (4), 447-459, 2016 | 32 | 2016 |
| Planning, search, certainty and satisfaction among durables buyers: a longitudinal study A Cox, D Granbois, J Summers ACR North American Advances, 1983 | 32 | 1983 |
| Trust and transparency: patient perceptions of physicians' financial relationships with pharmaceutical companies JE Perry, D Cox, AD Cox The Journal of Law, Medicine & Ethics 42 (4), 475-491, 2014 | 27 | 2014 |
| New evidence concerning consumer price limits AD Cox ACR North American Advances, 1986 | 26 | 1986 |
| Direct‐to‐Consumer Drug Advertisements and the Informed Patient: A Legal, Ethical, and Content Analysis JE Perry, AD Cox, D Cox American Business Law Journal 50 (4), 729-778, 2013 | 20 | 2013 |
