Raj Raghunathan
Cited by
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All negative moods are not equal: Motivational influences of anxiety and sadness on decision making
R Raghunathan, MT Pham
Organizational behavior and human decision processes 79 (1), 56-77, 1999
Delight by design: The role of hedonic versus utilitarian benefits
R Chitturi, R Raghunathan, V Mahajan
Journal of marketing 72 (3), 48-63, 2008
The unhealthy= tasty intuition and its effects on taste inferences, enjoyment, and choice of food products
R Raghunathan, RW Naylor, WD Hoyer
Journal of Marketing 70 (4), 170-184, 2006
The sustainability liability: Potential negative effects of ethicality on product preference
MG Luchs, RW Naylor, JR Irwin, R Raghunathan
Journal of Marketing 74 (5), 18-31, 2010
Consumers in a multichannel environment: Product utility, process utility, and channel choice
S Balasubramanian, R Raghunathan, V Mahajan
Journal of interactive marketing 19 (2), 12-30, 2005
Form versus function: How the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
R Chitturi, R Raghunathan, V Mahajan
Journal of marketing research 44 (4), 702-714, 2007
Walking the tightrope between feeling good and being accurate: Mood as a resource in processing persuasive messages.
R Raghunathan, Y Trope
Journal of personality and social psychology 83 (3), 510, 2002
Is happiness shared doubled and sadness shared halved? Social influence on enjoyment of hedonic experiences
R Raghunathan, K Corfman
Journal of Marketing Research 43 (3), 386-394, 2006
Informational properties of anxiety and sadness, and displaced coping
R Raghunathan, MT Pham, KP Corfman
Journal of Consumer Research 32 (4), 596-601, 2006
Walking the hedonic product treadmill: Default contrast and mood-based assimilation in judgments of predicted happiness with a target product
R Raghunathan, JR Irwin
Journal of Consumer Research 28 (3), 355-368, 2001
Mood as a resource in processing self-relevant information.
Y Trope, M Ferguson, R Raghunathan
Lawrence Erlbaum Associates Publishers, 2001
Information valuation and confirmation bias in virtual communities: Evidence from stock message boards
JH Park, P Konana, B Gu, A Kumar, R Raghunathan
Information Systems Research 24 (4), 1050-1067, 2013
Confirmation bias, overconfidence, and investment performance: Evidence from stock message boards
JH Park, P Konana, B Gu, A Kumar, R Raghunathan
McCombs research paper series no. IROM-07-10, 2010
Research Note—The Allure of Homophily in Social Media: Evidence from Investor Responses on Virtual Communities
B Gu, P Konana, R Raghunathan, HM Chen
Information Systems Research 25 (3), 604-617, 2014
Gender role conflict, attitudes toward career counseling, career decision-making, and perceptions of career counseling advertising brochures.
AB Rochlen, C Blazina, R Raghunathan
Psychology of Men & Masculinity 3 (2), 127, 2002
Eating healthy or feeling empty? How the “healthy= less filling” intuition influences satiety
J Suher, R Raghunathan, WD Hoyer
Journal of the Association for Consumer Research 1 (1), 26-40, 2016
Promotions spontaneously induce a positive evaluative response
RW Naylor, R Raghunathan, S Ramanathan
Journal of Consumer Psychology 16 (3), 295-305, 2006
Sadness as pleasure-seeking prime and anxiety as attentiveness prime: The “different affect–different effect”(DADE) model
R Raghunathan, KP Corfman
Motivation and Emotion 28, 23-41, 2004
The repetition-break plot structure makes effective television advertisements
J Loewenstein, R Raghunathan, C Heath
Journal of Marketing 75 (5), 105-119, 2011
You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition
RK Batra, T Ghoshal, R Raghunathan
Journal of Experimental Social Psychology 71, 42-48, 2017
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