| All negative moods are not equal: Motivational influences of anxiety and sadness on decision making R Raghunathan, MT Pham Organizational behavior and human decision processes 79 (1), 56-77, 1999 | 1806 | 1999 |
| Delight by design: The role of hedonic versus utilitarian benefits R Chitturi, R Raghunathan, V Mahajan Journal of marketing 72 (3), 48-63, 2008 | 1800 | 2008 |
| The unhealthy= tasty intuition and its effects on taste inferences, enjoyment, and choice of food products R Raghunathan, RW Naylor, WD Hoyer Journal of Marketing 70 (4), 170-184, 2006 | 1582 | 2006 |
| The sustainability liability: Potential negative effects of ethicality on product preference MG Luchs, RW Naylor, JR Irwin, R Raghunathan Journal of marketing 74 (5), 18-31, 2010 | 1568 | 2010 |
| Consumers in a multichannel environment: Product utility, process utility, and channel choice S Balasubramanian, R Raghunathan, V Mahajan Journal of interactive marketing 19 (2), 12-30, 2005 | 765 | 2005 |
| Form versus function: How the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences R Chitturi, R Raghunathan, V Mahajan Journal of marketing research 44 (4), 702-714, 2007 | 717 | 2007 |
| Walking the tightrope between feeling good and being accurate: mood as a resource in processing persuasive messages. R Raghunathan, Y Trope Journal of personality and social psychology 83 (3), 510, 2002 | 456 | 2002 |
| Is happiness shared doubled and sadness shared halved? Social influence on enjoyment of hedonic experiences R Raghunathan, K Corfman Journal of Marketing Research 43 (3), 386-394, 2006 | 384 | 2006 |
| Informational properties of anxiety and sadness, and displaced coping R Raghunathan, MT Pham, KP Corfman Journal of Consumer Research 32 (4), 596-601, 2006 | 294 | 2006 |
| Walking the hedonic product treadmill: Default contrast and mood-based assimilation in judgments of predicted happiness with a target product R Raghunathan, JR Irwin Journal of Consumer Research 28 (3), 355-368, 2001 | 215 | 2001 |
| Mood as a resource in processing self-relevant information Y Trope, M Ferguson, R Raghunathan Handbook of affect and social cognition, 258-276, 2012 | 194 | 2012 |
| Information valuation and confirmation bias in virtual communities: Evidence from stock message boards JH Park, P Konana, B Gu, A Kumar, R Raghunathan Information Systems Research 24 (4), 1050-1067, 2013 | 168 | 2013 |
| Confirmation bias, overconfidence, and investment performance: Evidence from stock message boards JH Park, P Konana, B Gu, A Kumar, R Raghunathan McCombs research paper series no. IROM-07-10, 2010 | 164 | 2010 |
| Research Note—The Allure of Homophily in Social Media: Evidence from Investor Responses on Virtual Communities B Gu, P Konana, R Raghunathan, HM Chen Information Systems Research 25 (3), 604-617, 2014 | 133 | 2014 |
| Eating healthy or feeling empty? How the “healthy= less filling” intuition influences satiety J Suher, R Raghunathan, WD Hoyer Journal of the Association for Consumer Research 1 (1), 26-40, 2016 | 104 | 2016 |
| Gender role conflict, attitudes toward career counseling, career decision-making, and perceptions of career counseling advertising brochures. AB Rochlen, C Blazina, R Raghunathan Psychology of Men & Masculinity 3 (2), 127, 2002 | 97 | 2002 |
| Sadness as pleasure-seeking prime and anxiety as attentiveness prime: The “different affect–different effect”(DADE) model R Raghunathan, KP Corfman Motivation and Emotion 28, 23-41, 2004 | 81 | 2004 |
| Promotions spontaneously induce a positive evaluative response RW Naylor, R Raghunathan, S Ramanathan Journal of Consumer Psychology 16 (3), 295-305, 2006 | 80 | 2006 |
| The repetition-break plot structure makes effective television advertisements J Loewenstein, R Raghunathan, C Heath Journal of Marketing 75 (5), 105-119, 2011 | 53 | 2011 |
| You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition RK Batra, T Ghoshal, R Raghunathan Journal of Experimental Social Psychology 71, 42-48, 2017 | 32 | 2017 |
