| Consumer adoption of technological innovations M Saaksjarvi European Journal of Innovation Management, 2003 | 180 | 2003 |
| Relationships among brand identity, brand image and brand preference: differences between cyber and extension retail brands over time M Sääksjärvi, S Samiee Journal of interactive marketing 25 (3), 169-177, 2011 | 147 | 2011 |
| Management practices in solution sales—A multilevel and cross-functional framework K Storbacka, P Polsa, M Sääksjärvi Journal of Personal Selling & Sales Management 31 (1), 35-54, 2011 | 102 | 2011 |
| Happiness as a predictor of service quality and commitment for utilitarian and hedonic services K Hellén, M Sääksjärvi Psychology & Marketing 28 (9), 934-957, 2011 | 77 | 2011 |
| Extending the implicit association test (IAT): assessing consumer attitudes based on multi-dimensional implicit associations V Gattol, M Sääksjärvi, CC Carbon PLoS one 6 (1), e15849, 2011 | 72 | 2011 |
| Store brands vs. manufacturer brands: consumer perceptions and buying of chocolate bars in Finland A Lybeck, M Holmlund-Rytkönen, M Sääksjärvi Int. Rev. of Retail, Distribution and Consumer Research 16 (4), 471-492, 2006 | 72 | 2006 |
| Presence and emotion in computer game players during 1st person vs. 3rd person playing view: Evidence from self-report, eye-tracking, and facial muscle activity data K Kallinen, M Salminen, N Ravaja, R Kedzior, M Sääksjärvi Proceedings of the PRESENCE 187, 190, 2007 | 66 | 2007 |
| Young compulsive buyers and the emotional roller‐coaster in shopping A Saraneva, M Sääksjärvi Young Consumers, 2008 | 52 | 2008 |
| Consumer perceived risk in successive product generations M Sääksjärvi, M Lampinen European Journal of Innovation Management, 2005 | 41 | 2005 |
| Development of a scale measuring childlike anthropomorphism in products K Hellen, M Sääksjärvi Journal of Marketing Management 29 (1-2), 141-157, 2013 | 40 | 2013 |
| The CURE scale: a multidimensional measure of service recovery strategy R Mostafa, CR Lages, M Sääksjärvi Journal of Services Marketing, 2014 | 39 | 2014 |
| How designers and marketers can work together to support consumers' happiness M Sääksjärvi, K Hellén International journal of design 7 (3), 2013 | 38 | 2013 |
| Love at first sight or a long-term affair? Different relationship levels as predictors of customer commitment M Sääksjärvi, K Hellén, J Gummerus, C Grönroos Journal of Relationship Marketing 6 (1), 45-61, 2007 | 36 | 2007 |
| Consumer knowledge of functional foods M Sääksjärvi, M Holmlund, N Tanskanen The International Review of Retail, Distribution and Consumer Research 19 (2 …, 2009 | 35 | 2009 |
| Cultural values and health service quality in China P Polsa, W Fuxiang, M Sääksjärvi, P Shuyuan International journal of health care quality assurance, 2013 | 34 | 2013 |
| The development of a scale to measure consumer doubt toward new products M Sääksjärvi, KPN Morel European Journal of Innovation Management, 2010 | 34 | 2010 |
| Assessing multifunctional innovation adoption via an integrative model M Sääksjärvi, S Samiee Journal of the Academy of Marketing Science 39 (5), 717-735, 2011 | 33 | 2011 |
| Sometimes a celebrity holding a negative public image is the best product endorser M Sääksjärvi, K Hellén, B George European Journal of Marketing 50 (3/4), 2016 | 31 | 2016 |
| Inspiration and fixation: the influences of example designs and system properties in idea generation LA Vasconcelos, CC Cardoso, M Sääksjärvi, CC Chen, N Crilly Journal of Mechanical Design 139 (3), 2017 | 30 | 2017 |
| Nonprice antecedents of consumer preference for cyber and extension brands M Sääksjärvi, S Samiee Journal of Interactive Marketing 21 (1), 22-35, 2007 | 30 | 2007 |
Saeed SamieeProfessor of MarketingVerified email at utulsa.edu
