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Guiomar Martín Herrán
Guiomar Martín Herrán
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Title
Cited by
Cited by
Year
Dynamic games in the economics and management of pollution
S Jørgensen, G Martín-Herrán, G Zaccour
Environmental Modeling & Assessment 15, 433-467, 2010
2022010
A dynamic model for advertising and pricing competition between national and store brands
S Karray, G Martín-Herrán
European Journal of Operational Research 193 (2), 451-467, 2009
1362009
Agreeability and time consistency in linear-state differential games
S Jørgensen, G Martin-Herran, G Zaccour
Journal of optimization theory and applications 119, 49-63, 2003
812003
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
P De Giovanni, S Karray, G Martín-Herrán
European Journal of Operational Research 272 (2), 465-480, 2019
752019
The dilemma of pull and push-price promotions
G Martín-Herrán, SP Sigué, G Zaccour
Journal of Retailing 86 (1), 51-68, 2010
712010
Pricing and advertising of private and national brands in a dynamic marketing channel
N Amrouche, G Martín-Herrán, G Zaccour
Journal of Optimization Theory and Applications 137, 465-483, 2008
702008
The impact of manufacturers' wholesale prices on a retailer's shelf‐space and pricing decisions
G Martín‐Herrán, S Taboubi, G Zaccour
Decision Sciences 37 (1), 71-90, 2006
632006
Spatial effects and strategic behavior in a multiregional transboundary pollution dynamic game
J De Frutos, G Martín-Herrán
Journal of Environmental Economics and Management 97, 182-207, 2019
622019
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
N Amrouche, G Martín-Herrán, G Zaccour
Annals of Operations Research 164 (1), 79-95, 2008
592008
Fighting store brands through the strategic timing of pricing and advertising decisions
S Karray, G Martín-Herrán
European Journal of Operational Research 275 (2), 635-647, 2019
562019
Dual role of price and myopia in a marketing channel
G Martín-Herrán, S Taboubi, G Zaccour
European Journal of Operational Research 219 (2), 284-295, 2012
562012
Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
S Karray, G Martín-Herrán, SP Sigué
International Journal of Production Economics 184, 21-32, 2017
512017
The impact of foresight in a transboundary pollution game
H Benchekroun, G Martín-Herrán
European Journal of Operational Research 251 (1), 300-309, 2016
502016
Efficient Markov perfect Nash equilibria: theory and application to dynamic fishery games
G Martin-Herran, JP Rincón-Zapatero
Journal of Economic Dynamics and Control 29 (6), 1073-1096, 2005
502005
Price coordination in distribution channels: A dynamic perspective
G Martín-Herrán, S Taboubi
European Journal of Operational Research 240 (2), 401-414, 2015
492015
Sustainability of cooperation overtime in linear-quadratic differential games
S Jørgensen, G Martín-Herrán, G Zaccour
International Game Theory Review 7 (04), 395-406, 2005
492005
Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis
H Benchekroun, G Martín-Herrán, S Taboubi
Journal of Economic Dynamics and Control 33 (9), 1699-1718, 2009
452009
Credibility of incentive equilibrium strategies in linear-state differential games
G Martín-Herrán, G Zaccour
Journal of Optimization Theory and Applications 126, 367-389, 2005
442005
Offensive versus defensive marketing: What is the optimal spending allocation?
G Martín-Herrán, S McQuitty, SP Sigué
International Journal of Research in Marketing 29 (2), 210-219, 2012
432012
An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?
G Martín-Herrán, SP Sigué
Journal of Business research 70, 67-73, 2017
422017
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