Anna Näppä
Anna Näppä
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Cited by
Cited by
Employer branding: Attracting and retaining talent in financial services
A Näppä, M Farshid, T Foster
Journal of Financial Services Marketing 19 (2), 132-145, 2014
The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media
J Robertson, S Lord Ferguson, T Eriksson, A Näppä
Journal of Business-to-Business Marketing 26 (2), 109-124, 2019
Creating a Strong Service Brand Through Talent: The Relationship Between Corporate, Internal and Employer Branding
A Näppä
Shaping the picture: A holistic view of destination image formation
M Ek Styvén, A Näppä, C Strandberg, Å Wallström
7th International Conference on Tourism Management & Related Issues, Milan …, 2017
Functional top management teams and marketing organization: exploring strategic decision-making
T Eriksson, J Robertson, A Näppä
Journal of Strategic Marketing, 1-18, 2020
Attraktiva arbetsgivare: Employer branding i besöksnäringen
M Styvén, A Näppä
Besöksnäringens forsknings-och utvecklingsfond, 2021
A perfect match?: Effects of employer brand values on attitudes and job pursuit intention
M Ek Styvén, A Näppä
14th Global Brand Conference, 2019
Should I Stay or Should I Go?: Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend
A Näppä, M Ek Styvén
6th Nordic Retail and Wholesale Conference (NRWC 2018), 8-9 November, 2018 …, 2018
Technology Infusion into the Retail Employer Brand
A Näppä, M Ek Styvén
4th International Colloquium on Corporate Branding, Identity, Image and …, 2018
Choosing where to live or who to work for?: Exploring the connections between place and employer branding
A Näppä, M Ek Styvén
13th Global Brand Conference, Newcastle Business School, Northumbria …, 2018
Projekt: Attraktiva arbetsgivare: Employer branding i handels-och besöksnäring
M Ek Styvén, Å Wallström, A Näppä
An image worth a thousand words: Dual perspectives of Swedish city brand images
C Strandberg, A Näppä, M Ek Styvén
26th Nordic Symposium of Tourism and Hospitality Research, Falun, October 4 …, 2017
Attracting and Retaining Local Talent: A Swedish University Perspective
A Näppä, J Hertzman
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