Todd Green
Todd Green
Associate Professor, Marketing, Brock University
Verified email at - Homepage
Cited by
Cited by
How does corporate social responsibility create value for consumers?
T Green, J Peloza
Journal of consumer marketing, 2011
Finding the right shade of green: The effect of advertising appeal type on environmentally friendly consumption
T Green, J Peloza
Journal of Advertising 43 (2), 128-141, 2014
How do consumers infer corporate social responsibility? The role of organisation size
T Green, J Peloza
Journal of Consumer Behaviour 13 (4), 282-293, 2014
Download or stream? Steal or buy? Developing a typology of today's music consumer
G Sinclair, T Green
Journal of Consumer Behaviour 15 (1), 3-14, 2016
How did the recession change the communication of corporate social responsibility activities?
T Green, J Peloza
Long Range Planning 48 (2), 108-122, 2015
Do they know it’s CSR at all? An exploration of socially responsible music consumption
T Green, G Sinclair, J Tinson
Journal of Business Ethics 138 (2), 231-246, 2016
Giving the gift of goodness: an exploration of socially responsible gift-giving
T Green, J Tinson, J Peloza
Journal of Business Ethics 134 (1), 29-44, 2016
Download or stream
G Sinclair, T Green
Steal or buy, 2016
The influence of retailer size on consumer responses to social responsibility initiatives
T Green, AM Allen, J Peloza
Journal of Consumer Behaviour 17 (4), 439-446, 2018
Do Consumers Value Corporate Social Responsibility in an Economic Downturn?
T Green, J Peloza
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015
Corporate social responsibility communication: firm strategies and consumer responses
TD Green
Business Administration: Faculty of Business Administration, 2012
When do consumers value ethical attributes? The role of perceived quality in gift-giving
G Das, J Peloza, G Varshneya, T Green
European Journal of Marketing, 2020
Can corporate social responsibility deter consumer dysfunctional behavior?
AM Allen, T Green, MK Brady, J Peloza
Journal of Consumer Marketing, 2020
An Exploration of Socially Responsible Music Consumption
T Green, G Sinclair, J Tinson
Rediscovering the Essentiality of Marketing, 87-92, 2016
When Do Anticipated Guilt Ads Lead to Ethical Consumption? Identifying Moderating Variables from a Literature Review
S Spence, KY Wang, N Thongpapanl, T Green
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
Save the Planet or Save Some Money? How the Framing of Environmentally Friendly Behaviour Affects Consumers.
T Green, J Peloza
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
When the Going Gets Tough, Do the Tough Keep Giving? Advertising Corporate Social Responsibility During a Recession
T Green, J Peloza
Pirates, streamers, mixed tapes and non-downloaders: A typology of contemporary digital music consumption (legal and illegal)
G Sinclair, T Green
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