|Neural systems responding to degrees of uncertainty in human decision-making|
M Hsu, M Bhatt, R Adolphs, D Tranel, CF Camerer
Science 310 (5754), 1680-1683, 2005
|The wick in the candle of learning: Epistemic curiosity activates reward circuitry and enhances memory|
MJ Kang, M Hsu, IM Krajbich, G Loewenstein, SM McClure, JT Wang, ...
Psychological science 20 (8), 963-973, 2009
|Thinking like a trader selectively reduces individuals' loss aversion|
P Sokol-Hessner, M Hsu, NG Curley, MR Delgado, CF Camerer, ...
Proceedings of the National Academy of Sciences 106 (13), 5035-5040, 2009
|The right and the good: distributive justice and neural encoding of equity and efficiency|
M Hsu, C Anen, SR Quartz
science 320 (5879), 1092-1095, 2008
|Neural response to reward anticipation under risk is nonlinear in probabilities|
M Hsu, I Krajbich, C Zhao, CF Camerer
Journal of Neuroscience 29 (7), 2231-2237, 2009
|Explicit neural signals reflecting reward uncertainty|
W Schultz, K Preuschoff, C Camerer, M Hsu, CD Fiorillo, PN Tobler, ...
Philosophical Transactions of the Royal Society B: Biological Sciences 363 …, 2008
|Advancing consumer neuroscience|
A Smidts, M Hsu, AG Sanfey, MAS Boksem, RB Ebstein, SA Huettel, ...
Marketing Letters 25 (3), 257-267, 2014
|Overrepresentation of extreme events in decision making reflects rational use of cognitive resources.|
F Lieder, TL Griffiths, M Hsu
Psychological review 125 (1), 1, 2018
|Dissociable neural representations of reinforcement and belief prediction errors underlie strategic learning|
L Zhu, KE Mathewson, M Hsu
Proceedings of the National Academy of Sciences 109 (5), 1419-1424, 2012
|Neuromarketing: inside the mind of the consumer|
California management review 59 (4), 5-22, 2017
|From “where” to “what”: distributed representations of brand associations in the human brain|
YP Chen, LD Nelson, M Hsu
Journal of Marketing Research 52 (4), 453-466, 2015
|Behavioral models of managerial decision-making|
A Goldfarb, TH Ho, W Amaldoss, AL Brown, Y Chen, TH Cui, A Galasso, ...
Marketing Letters 23 (2), 405-421, 2012
|Damage to dorsolateral prefrontal cortex affects tradeoffs between honesty and self-interest|
L Zhu, AC Jenkins, E Set, D Scabini, RT Knight, PH Chiu, B King-Casas, ...
Nature neuroscience 17 (10), 1319-1321, 2014
|Common neural code for reward and information value|
K Kobayashi, M Hsu
Proceedings of the National Academy of Sciences 116 (26), 13061-13066, 2019
|Dopamine modulates egalitarian behavior in humans|
I Sáez, L Zhu, E Set, A Kayser, M Hsu
Current Biology 25 (7), 912-919, 2015
|The high availability of extreme events serves resource-rational decision-making|
F Lieder, M Hsu, TL Griffiths
Proceedings of the annual meeting of the cognitive science society 36 (36), 2014
|Neuroeconomics: Illustrated by the study of ambiguity aversion|
CF Camerer, M Bhatt, M Hsu
|Adult age differences in decision making across domains: Increased discounting of social and health-related rewards.|
KL Seaman, MA Gorlick, KM Vekaria, M Hsu, DH Zald, ...
Psychology and Aging 31 (7), 737, 2016
|Subjective value representations during effort, probability and time discounting across adulthood|
KL Seaman, N Brooks, TM Karrer, JJ Castrellon, SF Perkins, LC Dang, ...
Social Cognitive and Affective Neuroscience 13 (5), 449-459, 2018
|The neuroscience of consumer choice|
M Hsu, C Yoon
Current opinion in behavioral sciences 5, 116-121, 2015