Ronald W. Niedrich
Ronald W. Niedrich
Professor, Lousisana State University
Adresse e-mail validée de lsu.edu - Page d'accueil
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Reference price and price perceptions: A comparison of alternative models
RW Niedrich, S Sharma, DH Wedell
Journal of Consumer Research 28 (3), 339-354, 2001
3542001
Assessing three sources of misresponse to reversed Likert items
SD Swain, D Weathers, RW Niedrich
Journal of Marketing Research 45 (1), 116-131, 2008
3142008
Spokes-characters: Creating character trust and positive brand attitudes
JA Garretson, RW Niedrich
Journal of advertising 33 (2), 25-36, 2004
2402004
Cause-relating marketing: The effects of purchase quantity and firm donation amount on consumer inferences and participation intentions
JAG Folse, RW Niedrich, SL Grau
Journal of Retailing 86 (4), 295-309, 2010
2212010
A Framework for Monitoring Customer Satisfaction:: An Empirical Illustration
S Sharma, RW Niedrich, G Dobbins
Industrial Marketing Management 28 (3), 231-243, 1999
1071999
The influence of pioneer status and experience order on consumer brand preference: A mediated-effects model
RW Niedrich, SD Swain
Journal of the Academy of Marketing Science 31 (4), 468-480, 2003
962003
The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
D Weathers, S Sharma, RW Niedrich
Journal of Business Research 58 (11), 1516-1524, 2005
942005
The dimensional stability of the standards used in the disconfirmation paradigm
RW Niedrich, E Kiryanova, WC Black
Journal of Retailing 81 (1), 49-57, 2005
702005
Specifying price judgments with range–frequency theory in models of brand choice
RW Niedrich, D Weathers, RC Hill, DR Bell
Journal of marketing research 46 (5), 693-702, 2009
622009
The influence of seller strategy on the winning price in online auctions: A moderated mediation model
KE Reynolds, JH Gilkeson, RW Niedrich
Journal of Business Research 62 (1), 22-30, 2009
512009
The effects of exposure-order and market entry-information on brand preference: a dual process model
RW Niedrich, SD Swain
Journal of the Academy of Marketing Science 36 (3), 309-321, 2008
272008
A fluency heuristic account of supraliminal prime effects on product preference
N Fukawa, RW Niedrich
Psychology & Marketing 32 (11), 1061-1078, 2015
142015
Spokes-Charakters
JA Garretson, RW Niedrich
Journal of Advertising 33 (2), 25-36, 2004
22004
Assessing three sources of misresponse to reversed Likert items
SD Swain, D Weathers, RW Niedrich
12007
A Framework for Monitoring Customer Satisfaction:-Analysis, Planning, Implementation and Control
S Sharma, RW Niedrich, G Dobbins
Industrial Marketing Management 28 (3), 231-243, 1999
11999
The Role of Mood and Attribute Expectation on Recall: Comparing Broaden-and-Build Theory to the Affect Infusion Model
N Fukawa, RW Niedrich, JAG Folse
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015
2015
Temporal Reframing of Prices and Offer Attractiveness in a Cause-Related Marketing Context
M Jaber, RW Niedrich, D Weathers
ACR North American Advances, 2013
2013
Morales, Andrea, Barbara E. Kahn, Leigh McAlister, and Susan M. Broniarczyk, Perceptions of assortment vari-ety: The effects of congruency between consumers’ inter-nal and …
RW Niedrich, E Kiryanova, C William, R Sethuraman, A Parasuraman, ...
Journal of Retailing 81, 2005
2005
Consumer expectations: An evaluation of alternative forms
RW Niedrich
American Marketing Association. Conference Proceedings 10, 146, 1999
1999
How discount patterns affect price context and judgement
RW Niedrich
University of South Carolina, 1999
1999
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