| Assessing three sources of misresponse to reversed Likert items SD Swain, D Weathers, RW Niedrich Journal of marketing research 45 (1), 116-131, 2008 | 463 | 2008 |
| Reference price and price perceptions: A comparison of alternative models RW Niedrich, S Sharma, DH Wedell Journal of Consumer Research 28 (3), 339-354, 2001 | 421 | 2001 |
| Spokes-characters: Creating character trust and positive brand attitudes JA Garretson, RW Niedrich Journal of advertising 33 (2), 25-36, 2004 | 338 | 2004 |
| Cause-relating marketing: The effects of purchase quantity and firm donation amount on consumer inferences and participation intentions JAG Folse, RW Niedrich, SL Grau Journal of Retailing 86 (4), 295-309, 2010 | 303 | 2010 |
| A Framework for Monitoring Customer Satisfaction:: An Empirical Illustration S Sharma, RW Niedrich, G Dobbins Industrial Marketing Management 28 (3), 231-243, 1999 | 125 | 1999 |
| The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy D Weathers, S Sharma, RW Niedrich Journal of Business Research 58 (11), 1516-1524, 2005 | 116 | 2005 |
| The influence of pioneer status and experience order on consumer brand preference: A mediated-effects model RW Niedrich, SD Swain Journal of the Academy of Marketing Science 31 (4), 468-480, 2003 | 113 | 2003 |
| Specifying price judgments with range–frequency theory in models of brand choice RW Niedrich, D Weathers, RC Hill, DR Bell Journal of marketing research 46 (5), 693-702, 2009 | 84 | 2009 |
| The dimensional stability of the standards used in the disconfirmation paradigm RW Niedrich, E Kiryanova, WC Black Journal of Retailing 81 (1), 49-57, 2005 | 82 | 2005 |
| The influence of seller strategy on the winning price in online auctions: A moderated mediation model KE Reynolds, JH Gilkeson, RW Niedrich Journal of Business Research 62 (1), 22-30, 2009 | 56 | 2009 |
| The effects of exposure-order and market entry-information on brand preference: a dual process model RW Niedrich, SD Swain Journal of the Academy of Marketing Science 36, 309-321, 2008 | 32 | 2008 |
| A fluency heuristic account of supraliminal prime effects on product preference N Fukawa, RW Niedrich Psychology & Marketing 32 (11), 1061-1078, 2015 | 17 | 2015 |
| Spokes-Charakters JA Garretson, RW Niedrich Journal of Advertising 33 (2), 25-36, 2004 | 5 | 2004 |
| Assessing three sources of misresponse to reversed Likert items SD Swain, D Weathers, RW Niedrich | 1 | 2007 |
| A Framework for Monitoring Customer Satisfaction:-Analysis, Planning, Implementation and Control S Sharma, RW Niedrich, G Dobbins Industrial Marketing Management 28 (3), 231-243, 1999 | 1 | 1999 |
| The Role of Mood and Attribute Expectation on Recall: Comparing Broaden-and-Build Theory to the Affect Infusion Model N Fukawa, RW Niedrich, JAG Folse Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2015 | | 2015 |
| Temporal Reframing of Prices and Offer Attractiveness in a Cause-Related Marketing Context M Jaber, RW Niedrich, D Weathers ACR North American Advances, 2013 | | 2013 |
| Consumer expectations: An evaluation of alternative forms RW Niedrich American Marketing Association. Conference Proceedings 10, 146, 1999 | | 1999 |
| How discount patterns affect price context and judgment RW Niedrich University of South Carolina, 1999 | | 1999 |
| Department of Marketing RW Niedrich | | |
