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Cheryl Leo
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Cross‐cultural differences in consumer decision‐making styles
C Leo, R Bennett, CEJ Härtel
Cross Cultural Management: An International Journal 12 (3), 32-62, 2005
3212005
Value co-destruction: a typology of resource misintegration manifestations
G Laud, L Bove, C Ranaweera, WWC Leo, J Sweeney, S Smith
Journal of Services Marketing 33 (7), 866-889, 2019
1202019
When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition
Y Tsarenko, C Leo, HM Herman
Journal of Business Research 82, 260-268, 2018
1102018
Moderating teen drinking: combining social marketing and education
S Rundle‐Thiele, R Russell‐Bennett, C Leo, T Dietrich
Health Education 113 (5), 392-406, 2013
812013
Differential segmentation responses to an alcohol social marketing program
T Dietrich, S Rundle-Thiele, L Schuster, J Drennan, R Russell-Bennett, ...
Addictive behaviors 49, 68-77, 2015
772015
Investigating the impact of guilt and shame proneness on consumer ethics: A cross national study
D Arli, C Leo, F Tjiptono
International Journal of Consumer Studies 40 (1), 2-13, 2016
722016
Maintaining or changing a drinking behavior? GOKA's short-term outcomes
S Rundle-Thiele, L Schuster, T Dietrich, R Russell-Bennett, J Drennan, ...
Journal of Business Research 68 (10), 2155-2163, 2015
592015
Developing a multidimensional scale of customer-oriented deviance (COD)
C Leo, R Russell-Bennett
Journal of Business Research 67 (6), 1218-1225, 2014
482014
The beginning of value co-creation: understanding dynamics, efforts and betterment
T Chen, S Ou Yang, C Leo
Journal of Service Theory and Practice 27 (6), 1145-1166, 2017
472017
One size (never) fits all: Segment differences observed following a school‐based alcohol social marketing program
T Dietrich, S Rundle‐Thiele, C Leo, J Connor
Journal of School Health 85 (4), 251-259, 2015
472015
Exploring value destruction in social marketing services
C Leo, N Zainuddin
Journal of Social Marketing 7 (4), 405-422, 2017
452017
Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective
C Leo, R Russell-Bennett
Journal of Marketing Management 28 (7-8), 865-886, 2012
442012
Service system well-being: conceptualising a holistic concept
WWC Leo, G Laud, C Yunhsin Chou
Journal of Service Management 30 (6), 766-792, 2019
432019
A hierarchy-of-effects approach to designing a social marketing game
R Russell-Bennett, C Leo, S Rundle-Thiele, J Drennan
Journal of Nonprofit & Public Sector Marketing 28 (2), 105-128, 2016
392016
Why do good people do bad things? The effect of ethical ideology, guilt proneness, and self-control on consumer ethics
D Arli, C Leo
Asia Pacific Journal of Marketing and Logistics 29 (5), 1055-1078, 2017
312017
Social marketing: Current issues and future challenges
S Rundle-Thiele, K Kubacki, C Leo, D Arli, J Carins, T Dietrich, J Palmer, ...
Contemporary issues in social marketing, 216-237, 2013
222013
Servicing through digital interactions andwell-being in virtual communities
CY Chou, WWC Leo, T Chen
Journal of Services Marketing 36 (2), 217-231, 2022
192022
Social marketing customer orientation: A conceptualization, typology, and conceptual framework
C Leo
Journal of Nonprofit & Public Sector Marketing 25 (1), 56-80, 2013
192013
When enough is enough! Alcohol servers’ refusal styles and key antecedents
C Leo
International Journal of Hospitality Management 35, 10-18, 2013
162013
Digital transformation for crisis preparedness: service employees’ perspective
WWC Leo, G Laud, CY Chou
Journal of Services Marketing 37 (3), 351-370, 2023
142023
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