Deanne Brocato
Deanne Brocato
Adresse e-mail validée de usu.edu
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Understanding the influence of cues from other customers in the service experience: A scale development and validation
ED Brocato, CM Voorhees, J Baker
Journal of retailing 88 (3), 384-398, 2012
3462012
Place attachment: an investigation of environments and outcomes in a service context
ED Brocato
The University of Texas at Arlington, 2006
1692006
Creating consumer attachment to retail service firms through sense of place
ED Brocato, J Baker, CM Voorhees
Journal of the Academy of Marketing Science 43 (2), 200-220, 2015
1132015
It depends: Moderating the relationships among perceived waiting time, anger, and regret
CM Voorhees, J Baker, BL Bourdeau, ED Brocato, JJ Cronin Jr
Journal of Service Research 12 (2), 138-155, 2009
902009
Social media and marketing education: A review of current practices in curriculum development
ED Brocato, NJ White, K Bartkus, AA Brocato
Journal of Marketing Education 37 (2), 76-87, 2015
432015
Television commercial violence
ED Brocato, DA Gentile, RN Laczniak, JA Maier, M Ji-Song
Journal of Advertising 39 (4), 95-108, 2010
412010
When things go wrong: Account strategy following a corporate crisis event
ED Brocato, RA Peterson, VL Crittenden
Corporate Reputation Review 15 (1), 35-51, 2012
272012
An investigation into the antecedents of prepurchase online search
J Wang, Z Yang, ED Brocato
Information & Management 55 (3), 285-293, 2018
182018
Influence of other customers: a scale development
ED Brocato, SB Kleiser
American Marketing Association, Conference Proceedings 16 (1), 128, 2005
142005
Parental restrictive mediation and children's violent video game play: the effectiveness of the Entertainment Software Rating Board (ESRB) rating system
RN Laczniak, L Carlson, D Walker, ED Brocato
Journal of Public Policy & Marketing 36 (1), 70-78, 2017
132017
Parenting orientations as antecedents of children's violent videogame play
D Walker, RN Laczniak, L Carlson, ED Brocato
Journal of Consumer Affairs 50 (2), 430-457, 2016
112016
The role of medium content and ad format congruity in influencing advertising outcomes
MM Bishop, ED Brocato, A Vijayalakshmi
Journal of Marketing Communications 23 (4), 371-384, 2017
82017
Parents’ and children’s violent gameplay: role of co-playing
D Walker, ED Brocato, L Carlson, RN Laczniak
Journal of Consumer Marketing, 2018
2018
Parenting Orientations as Antecedents of Children’s Violent Videogame Play
ED BROCATO
2015
Emotional Attachment to Brands: The Construction of a Scale
HP Nguyen, ED Brocato
Marketing, Technology and Customer Commitment in the New Economy, 299-300, 2015
2015
Television Commercial Violence: Potential Effects on Children
ED Brocato, DA Gentile, RN Laczniak, JA Maier, M Ji-Song
Advertising and Violence, 169-186, 2014
2014
Emotional Attachment to Brands: the Construction of a Scale
H Nguyen, ED Brocato
DEVELOPMENTS IN MARKETING SCIENCE 28, 300, 2005
2005
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