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fang wan
fang wan
Professor of Marketing, Asper School of Business, University of Manitoba
Verified email at umanitoba.ca - Homepage
Title
Cited by
Cited by
Year
The harm of symbolic actions and green-washing: Corporate actions and communications on environmental performance and their financial implications
K Walker, F Wan
Journal of business ethics 109 (2), 227-242, 2012
5602012
Cross-cultural differences in the refusal to accept a small gift: the differential influence of reciprocity norms on Asians and North Americans.
H Shen, F Wan, RS Wyer Jr
Journal of Personality and Social Psychology 100 (2), 271, 2011
1592011
Giving an “e‐human touch” to e‐tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent
S Sivaramakrishnan, F Wan, Z Tang
Journal of Interactive Marketing 21 (1), 60-75, 2007
982007
Passionate surfers in image-driven consumer culture: Fashion-conscious, appearance-savvy people and their way of life
F Wan, S Youn, T Fang
ACR North American Advances, 2001
892001
Is self-character similarity always beneficial?
N Bhatnagar, F Wan
Journal of Advertising 40 (2), 39-50, 2011
622011
Perceived impact of thin female models in advertising: A cross‐cultural examination of third person perception and its impact on behaviors
F Wan, RJ Faber, A Fung
Asia Pacific Journal of Marketing and Logistics, 2003
572003
Defensive reactions to slim female images in advertising: The moderating role of mode of exposure
F Wan, TL Ansons, A Chattopadhyay, JP Leboe
Organizational Behavior and Human Decision Processes 120 (1), 37-46, 2013
472013
A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry
N Ni, F Wan
Journal of Brand Management 15 (6), 433-451, 2008
392008
Motivations to regulate online gambling and violent game sites: An account of the third-person effect
F Wan, S Youn
Journal of Interactive Advertising 5 (1), 46-59, 2004
372004
实验研究中的调节变量和中介变量
张莉, Wan Fang, 林与川Qiu Pingping
管理科学 24 (1), 108-116, 2011
332011
Love or hate, depends on who's saying it: How legitimacy of brand rejection alters brand preferences
M Hu, P Qiu, F Wan, T Stillman
Journal of Business Research 90, 164-170, 2018
262018
The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising
H Jiang, huimin Tan, Y Liu, F Wan, D Gursoy
Annals of tourism research 83, 2020
232020
The behavioral implications of consumer trust across brick-and-mortar and online retail channels
Q Chen, DA Griffith, F Wan
Journal of Marketing Channels 11 (4), 61-87, 2004
222004
Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective
M Cheng, J Liu, J Qi, F Wan
Industrial Marketing Management 98, 41-58, 2021
122021
We should censor because they are vulnerable: censorship of controversial web sites and the third-person perception
S Youn, F Wan, RJ Faber
PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 72-81, 2001
102001
The influence of immersion on product placement effectiveness: a synthesis and review of product placement in traditional and digital media
TL Ansons, F Wan, JP Leboe
Handbook of research on digital media and advertising: user generated …, 2011
72011
Consumers' optimal experience on commercial web sites: A congruency effect of web atmospheric design and consumers' surfing goal
F Wan, N Nan, M Smith
Contemporary research in e-branding, 78-94, 2009
72009
Web User's Optimal Online Experience: An Examination of the Effects of Web Navigation Design and Web User Motive
F Wan, N Nan
Experiential 3-D E-commerce Conference, 2001
62001
A tale of two cities: The social meanings of money and property in mainland China and Taiwan
F Wan, KO Doyle
American Behavioral Scientist 45 (2), 296-306, 2001
42001
Does Branding matter to Start-ups? Challenges and Opportunities
W Fang, A Chattopadhyay, D Sun
Entrepreneurial Marketing: A Global Perspective,, 259-272, 2013
32013
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