| Navigating the institutional logics of markets: Implications for strategic brand management B Ertimur, G Coskuner-Balli Journal of Marketing 79 (2), 40-61, 2015 | 243 | 2015 |
| Opportunism in co-production: Implications for value co-creation B Ertimur, A Venkatesh Australasian Marketing Journal 18 (4), 256-263, 2010 | 152 | 2010 |
| So whaddya think? Consumers create ads and other consumers critique them B Ertimur, MC Gilly Journal of interactive marketing 26 (3), 115-130, 2012 | 149 | 2012 |
| Legitimation of hybrid cultural products: The case of American Yoga G Coskuner-Balli, B Ertimur Marketing Theory 17 (2), 127-147, 2017 | 69 | 2017 |
| The role of perceived control in co-production B Ertimur European advances in consumer research 8 (1), 334-335, 2008 | 31 | 2008 |
| Giving Gold Jewelry and Coins As Gifts: The Interplay of Utilitarianism and Symbolism. B Ertimur, Ö Sandıkcı Advances in Consumer Research 32 (1), 2005 | 24 | 2005 |
| Alienable gifts: Uses and meanings of gold in Turkey B Ertimur, Ö Sandιkcι Journal of Consumer Behaviour 13 (3), 204-211, 2014 | 23 | 2014 |
| Brands expressing compassion and care through advertising B Ertimur, G Coskuner-Balli Journal of Advertising 50 (3), 230-239, 2021 | 17 | 2021 |
| Adaptation and diffusion of renovations: The case of the paleo diet B Ertimur, S Chen Journal of Business Research 116, 572-580, 2020 | 16 | 2020 |
| Regifting: A multi-perspective processual overview B Ertimur, C Muñoz, JG Hutton Journal of Business Research 68 (9), 1997-2004, 2015 | 13 | 2015 |
| The impact of consumer-generated advertising on corporate reputation and brand image: The issue of source effects B Ertimur University of California, Irvine, 2009 | 9 | 2009 |
| Gold and gold jewelry: Exploration of consumer practices B Ertimur PQDT-Global, 2003 | 8 | 2003 |
| Creating hybridity: The case of American yoga G Coskuner-Balli, B Ertimur NA-Advances in Consumer Research Volume 43, 2015 | 6 | 2015 |
| The impact of consumer-generated advertising on brand associations B Ertimur, M Gilly ACR North American Advances, 2010 | 6 | 2010 |
| Consumer-generated advertising: creators and spectators B Ertimur Advances in Consumer Research 37, 284-287, 2010 | 5 | 2010 |
| Calibrating the self: Building self-awareness and encouraging self-reflection in understanding consumer behavior B Ertimur, DR Lavoie Marketing education review 29 (2), 113-118, 2019 | 4 | 2019 |
| Designing servicescapes for transformative service conversations: lessons from mental health services A Gopaldas, A Siebert, B Ertimur Journal of Consumer Marketing 39 (6), 649-659, 2022 | 2 | 2022 |
| Trading crypto currency: the ideological shaping of investors financial decision making E Burcak, E Veresiu, M Giesler ACR North American Advances, 2018 | 2 | 2018 |
| Market Evolution Through Shifts in Institutional Logics B Ertimur, G Coskuner-Balli ACR North American Advances, 2014 | 2 | 2014 |
| Viewing gender as a value-creative resource G Coskuner-Balli, B Ertimur Gender, Culture, and Consumer Behavior, 163-193, 2012 | 2 | 2012 |
Gokcen Coskuner BalliChapman UniversityVerified email at chapman.edu
