Mark Cleveland
Mark Cleveland
Dancap Chair in Consumer Behavior, Full Professor of Marketing, The University of Western Ontario
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Cited by
Cited by
Acculturation to the global consumer culture: Scale development and research paradigm
M Cleveland, M Laroche
Journal of Business Research 60 (3), 249-259, 2007
Cosmopolitanism, consumer ethnocentrism, and materialism: An eight-country study of antecedents and outcomes
M Cleveland, M Laroche, N Papadopoulos
Journal of International marketing 17 (1), 116-146, 2009
Shades of green: linking environmental locus of control and pro‐environmental behaviors
M Cleveland, M Kalamas, M Laroche
Journal of consumer marketing 22 (4), 198-212, 2005
Service quality perceptions and customer satisfaction: evaluating the role of culture
M Laroche, LC Ueltschy, S Abe, M Cleveland, PP Yannopoulos
Journal of international marketing 12 (3), 58-85, 2004
Identity, demographics, and consumer behaviors
M Cleveland, N Papadopoulos, M Laroche
International Marketing Review 28 (3), 244-266, 2011
Identity, demographics, and consumer behaviors: International market segmentation across product categories
M Cleveland, N Papadopoulos, M Laroche
International Marketing Review 28 (3), 244-266, 2011
Gender differences in information search strategies for a Christmas gift
M Laroche, G Saad, M Cleveland, E Browne
Journal of consumer marketing 17 (6), 500-522, 2000
Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians
M Cleveland, M Laroche, R Hallab
Journal of Business Research 66 (8), 958-967, 2013
Global vs. local brands: How home country bias and price differences impact brand evaluations
W Winit, G Gregory, M Cleveland, P Verlegh
International Marketing Review 31 (2), 102-128, 2014
Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control
M Kalamas, M Cleveland, M Laroche
Journal of Business Research 67 (2), 12-22, 2014
“It's not easy being green”: Exploring green creeds, green deeds, and internal environmental locus of control
M Cleveland, M Kalamas, M Laroche
Psychology & Marketing 29 (5), 293-305, 2012
Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change
M Cleveland, JI Rojas-Méndez, M Laroche, N Papadopoulos
Journal of business research 69 (3), 1090-1102, 2016
Migration and materialism: The roles of ethnic identity, religiosity, and generation
M Cleveland, W Chang
Journal of Business Research 62 (10), 963-971, 2009
Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study
M Cleveland, S Erdoğan, G Arıkan, T Poyraz
Journal of Business Research 64 (9), 934-943, 2011
Acculturation and consumption: Textures of cultural adaptation
M Cleveland, M Laroche, F Pons, R Kastoun
International Journal of intercultural relations 33 (3), 196-212, 2009
“I” versus “we” how individualists and collectivists use information sources to formulate their service expectations
M Laroche, M Kalamas, M Cleveland
International marketing review 22 (3), 279-308, 2005
Information search patterns for gift purchases: a cross‐national examination of gender differences
M Cleveland, BJ Babin, M Laroche, P Ward, J Bergeron
Journal of Consumer Behaviour 3 (1), 20-47, 2003
Consumer Fear of Online Identity Theft: Scale Development and Validation
P Hille, G Walsh, M Cleveland
Journal of Interactive Marketing 30 (2), 1-19, 2015
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
M Cleveland, M Laroche, I Takahashi, S Erdoğan
Journal of Business Research 67 (3), 268-277, 2014
Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers
K Sobol, M Cleveland, M Laroche
Journal of Business Research 82, 340-353, 2018
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