Felipe Zambaldi

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Maria José TonelliProfessora na FGV EAESPVerified email at fgv.br
Mateus PonchioProfessor of Consumer Behavior and Quantitative Methods, FGV-EAESPVerified email at fgv.br
Francisco José Espósito Aranha FilhoFGV EAESP, Escola de Administração de Empresas de São PauloVerified email at fgv.br
Fabio Vinicius de Macedo BergamoUniversidade Estadual do Sudoeste da BahiaVerified email at uesb.edu.br
Antonio Carlos GiulianiPrograma de Pós-Graduação em Administração - Universidade Metodista de PiracicabaVerified email at unimep.br
Edmilson Alves de MoraesFEIVerified email at fei.edu.br
Eduardo de Rezende FranciscoProfessor de Carreira - FGV-EAESPVerified email at fgv.br
Maria Tereza Leme FleuryDiretora FGV - EAESPVerified email at fgv.br
"Francisco José da Costa"UFPBVerified email at ccsa.ufpb.br
Hedibert Freitas LopesProfessor of Statistics and Econometrics - INSPER Institute of Education and ResearchVerified email at insper.edu.br
Eduardo H. DinizProfessor of Information Systems, Escola de Administração de Empresas de São Paulo - FGVVerified email at fgv.br
Tania Pereira ChristopoulosProfessor no curso de marketing e do Programa de Pós-graduação em Sustentabilidade, Universidade deVerified email at usp.br
Martin JayoUniversidade de São PauloVerified email at usp.br
Leandro GuissoniProfessor of Marketing, Business Administration School of São Paulo, Getulio Vargas Foundation, FGVVerified email at fgv.br
Jonny Mateus RodriguesProfessor at Escola de Administração de Empresas de São Paulo da Fundação Getulio VargasVerified email at fgv.br
Edgard BarkiFGV-EAESPVerified email at fgv.br
Cristiano do Amaral Britto de CastroProfessor de Marketing, Escola Superior de Propaganda e MarketingVerified email at espm.br
Rafael GoldszmidtBrazilian School of Public and Business Administration, Getulio Vargas FoundationVerified email at fgv.br
Eduardo Eugênio SpersUniversidade de São PauloVerified email at usp.br
Carmen Augusta VarelaProfessora Adjunta do Centro Universitário da FEI-SPVerified email at fei.edu.br

Felipe Zambaldi

Fundação Getulio Vargas

Verified email at fgv.br

Marketing Métodos Quantitativos


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Análise fatorial em administração F Aranha, F Zambaldi Cengage Learning, 2008	179	2008
Credit granting to small firms: A Brazilian case F Zambaldi, F Aranha, H Lopes, R Politi Journal of Business Research 64 (3), 309-315, 2011	112	2011
Rigor, relevância e desafios da academia em administração: tensões entre pesquisa e formação profissional AO Mascarenhas, F Zambaldi, EA Moraes Revista de Administração de Empresas 51, 265-279, 2011	99	2011
Student loyalty based on relationship quality: an analysis on higher education institutions FV de Macedo Bergamo, AC Giuliani, F Zambaldi, MC Ponchio Brazilian Business Review 9 (2), 26-46, 2012	87*	2012
MEASUREMENT IN MARKETING: CURRENT SCENARIO, RECOMMENDATIONS AND CHALLENGES. F Zambaldi, FJ da Costa, M Canniatti Ponchio REMark: Revista Brasileira de Marketing 13 (2), 2014	57*	2014
Groups of services delivered by Brazilian branchless banking and respective network integration models M Jayo, EH Diniz, F Zambaldi, TP Christopoulos Electronic Commerce Research and Applications 11 (5), 504-517, 2012	47	2012
Consumer engagement in social media: Scale comparison analysis M Ferreira, F Zambaldi, DS Guerra Journal of product & brand management 29 (4), 491-503, 2020	45	2020
Motivação em Programas de Voluntariado Empresarial: Um Estudo de Caso A Mascarenhas, F Zambaldi, C Varela Organizações em Contexto 9 (17), 229-246, 2013	37	2013
Electricity consumption as a predictor of household income: a spatial statistics approach EDR Francisco, F Aranha, F Zambaldi, R Goldszmidt Advances in Geoinformatics: VIII Brazilian Symposium on GeoInformatics …, 2007	27	2007
Firm performance effects of nurturing political connections through campaign contributions R Bandeira-de-Mello, R Marcon, RGBGF Zambaldi African Journal of Business Management 6 (9), 3327, 2012	26	2012
De prospect a aluno: fatores influenciadores da escolha de uma instituição de ensino superior FV de Bergamo, MC Ponchio, F Zambaldi, AC Giuliani, EE Spers Base Revista de Administração e Contabilidade da UNISINOS 7 (3), 182-193, 2010	24	2010
Cognitive and emotional resistance to innovations: concept and measurement CAB Castro, F Zambaldi, MC Ponchio Journal of Product & Brand Management 29 (4), 441-455, 2020	23	2020
The mediating role of consumer engagement with the brand community and its effect on corporate reputation M Ferreira, F Zambaldi International Journal on Media Management 21 (1), 45-64, 2019	21	2019
Brazilian multinationals competences: impacts of a “tug of war” between cultural legacies and global mindedness GG Reis, MTL Fleury, ACC Fleury, F Zambaldi Brazilian Business Review 12 (1), 55-79, 2015	20	2015
As Relações entre Materialismo, Atitude ao Endividamento, Vulnerabilidade Social e Contratação de Dívida para Consumo: um estudo empírico envolvendo famílias de baixa renda no … AG MOURA, F Aranha, F Zambaldi, MC Ponchio Encontro de Marketing, Rio de Janeiro, 1-30, 2006	18	2006
Validação de escala para mensurar resiliência por meio da Teoria de Resposta ao Item (TRI) PY Sabbag, P Bernardi Jr, R Goldszmidt, F Zambaldi XXXIV Encontro Da ANPAD, 1-15, 2010	17	2010
Diversity management and performance: a review of evidence and findings in academic papers from 1973 to 2003 F Aranha, F Zambaldi, E Francisco International Congress of Applied Psychology 26, 2006	17	2006
Ostentation and funk: An integrative model of extended and expanded self theories under the lenses of compensatory consumption C Abdalla, F Zambaldi International Business Review 25 (3), 633–645, 2016	15	2016
Development of an indicator of propensity to energy commercial losses using geospatial statistical techniques and socio-economic data: the case of AES Eletropaulo ER Francisco, EB Fagundes, MC Ponchio, F Zambaldi RAM. Revista de Administração Mackenzie 11, 178-197, 2010	12*	2010
Distribution effectiveness through full-and self-service channels under economic fluctuations in an emerging market LA Guissoni, JM Rodrigues, F Zambaldi, MF Neves Journal of Retailing 97 (4), 545-560, 2021	10	2021

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