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Co-authors
Atanas Nik NikolovAssistant Professor of MarketingVerified email at kennesaw.edu- Shipra GuptaUniversity of Illinois SpringfieldVerified email at uis.edu
- Merve Coşkunİzmir Bakırçay ÜniversitesiVerified email at bakircay.edu.tr
- Babu (Lourduraj) John-MariadossJ.B. Hoskins Professor of Marketing, Texas Tech UniversityVerified email at ttu.edu
- Muzi LiuMarist CollegeVerified email at marist.edu
- U. N. UmeshProfessor of Marketing, Washington State UniversityVerified email at vancouver.wsu.edu
