| International marketing: an Asia-Pacific perspective R Fletcher, H Crawford Pearson Higher Education AU, 2013 | 105 | 2013 |
| The immediate effect of corporate social responsibility on consumer-based brand equity F Muniz, F Guzmán, AK Paswan, HJ Crawford Journal of Product & Brand Management 28 (7), 864-879, 2019 | 86 | 2019 |
| Humorous advertising that travels: A review and call for research HJ Crawford, GD Gregory Journal of Business Research 68 (3), 569-577, 2015 | 81 | 2015 |
| Attracting SIEs: Influence of SIE motivation on their location and employer decisions A Ceric, HJ Crawford Human Resource Management Review 26 (2), 136-148, 2016 | 64 | 2016 |
| Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China GD Gregory, HJ Crawford, L Lu, L Ngo Humor in Advertising, 49-70, 2021 | 21 | 2021 |
| Cross cultural responses to humorous advertising: An individual difference perspective HJ Crawford, GD Gregory ACR Asia-Pacific Advances, 2011 | 5 | 2011 |
| Humor in cross-cultural advertising: comparing Australia, the United States and the People’s Republic of China HJ Crawford, GD Gregory, JM Munch, CS Gulas Cross Cultural Research Conference, 2009 | 5 | 2009 |
| Humour in new media: comparing China, Australia and the United States H Crawford Humour in Chinese life and culture: Resistance and control in modern times …, 2013 | 3 | 2013 |
| Scale validation issues in situations of minimal cultural difference H Crawford, GD Gregory Australian and New Zealand Marketing Academy Conference, 1-8, 2008 | 3 | 2008 |
| Servicing Students: Understanding Students’ Interactions with People and Processes Using Online Tools F Small, D Dowell, H Crawford Services Marketing Quarterly 37 (4), 209-224, 2016 | 2 | 2016 |
| Assessing export readiness of tourism operators’ digital channels HJ Crawford, SX Duan Australian and New Zealand Marketing Academy Conference: ANZMAC 2017, 370-374, 2017 | 1 | 2017 |
| Standardisation of humorous message types in cross cultural advertising: the case of Australia, the United States and the People's Republic of China HJ Crawford UNSW Sydney, 2010 | 1 | 2010 |
| Global talent's location decision: the impact of intrinsic motivation and location branding A Ceric, H Crawford British Academy of Management Conference, 1-30, 2014 | | 2014 |
| Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis GD Gregory, H Crawford Cross Cultural Research Conference, 2013 | | 2013 |
| Humor in Advertising: Comparing Australia, the United States and the People's Republic of China HJ Crawford, GD Gregory, JM Munch, CS Gulas | | 2009 |
| Review essay on humor in advertising H Crawford Humor, 462-468, 2009 | | 2009 |
| Humor in the Advertising Business: Theory, Practice and Wit. HJ Crawford HUMOR-INTERNATIONAL JOURNAL OF HUMOR RESEARCH 22 (4), 462-468, 2009 | | 2009 |
| Case Response H Crawford Marketing: Real People Real Choices, 1-1, 2008 | | 2008 |
| Investigating the effectiveness of humour in cross-cultural advertising H Crawford Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, 2007 | | 2007 |
| Publishing, Subscription and Advertising Offices GBCSN NASA-Lyndon, IBK Luminescence, R Chen, HJ Crawford | | 1994 |
Gary Gregory, Associate ProfessorUniversity of New South Wales, Sydney AustraliaVerified email at unsw.edu.au
