| Components and parameters of corporate reputation—An empirical study M Schwaiger Schmalenbach business review 56, 46-71, 2004 | 1076 | 2004 |
| Corporate reputation: disentangling the effects on financial performance M Eberl, M Schwaiger European Journal of marketing 39 (7/8), 838-854, 2005 | 506 | 2005 |
| The effects of corporate reputation perceptions of the general public on shareholder value S Raithel, M Schwaiger Strategic management journal 36 (6), 945-956, 2015 | 327 | 2015 |
| Uncovering and treating unobserved heterogeneity with FIMIX-PLS: which model selection criterion provides an appropriate number of segments? M Sarstedt, JM Becker, CM Ringle, M Schwaiger Schmalenbach Business Review 63, 34-62, 2011 | 301 | 2011 |
| On the value relevance of customer satisfaction. Multiple drivers and multiple markets S Raithel, M Sarstedt, S Scharf, M Schwaiger Journal of the academy of marketing science 40, 509-525, 2012 | 215 | 2012 |
| Theorien und Methoden der Betriebswirtschaft: Handbuch für Wissenschaftler und Studierende M Schwaiger, A Meyer Vahlen, 2011 | 122 | 2011 |
| Do we fully understand the critical success factors of customer satisfaction with industrial goods?-extending Festge and Schwaiger’s model to account for unobserved heterogeneity M Sarstedt, M Schwaiger, CM Ringle Journal of business market management 3, 185-206, 2009 | 115 | 2009 |
| The value‐relevance of corporate reputation during the financial crisis S Raithel, P Wilczynski, MP Schloderer, M Schwaiger Journal of Product & Brand Management 19 (6), 389-400, 2010 | 96 | 2010 |
| Art for the sake of the corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations M Schwaiger, M Sarstedt, CR Taylor Journal of Advertising Research 50 (1), 77-90, 2010 | 92 | 2010 |
| Quantitative Forschung: Ein Überblick M Schwaiger, L Zimmermann Manfred Schwaiger und Anton Meyer (Hg.): Theorien und Methoden der …, 2011 | 55 | 2011 |
| Recognition or rejection–How a company’s reputation influences stakeholder behaviour M Schwaiger, S Raithel, M Schloderer Reputation capital: Building and maintaining trust in the 21st century, 39-55, 2009 | 53 | 2009 |
| Can comparative advertising be effective in Germany? A tale of two campaigns M Schwaiger, C Rennhak, CR Taylor, HM Cannon Journal of Advertising Research 47 (1), 2-13, 2007 | 45 | 2007 |
| Advances in international marketing M Sarstedt, M Schwaiger, CR Taylor Bingley: Emerald Group Publishing Ltd, 2011 | 40 | 2011 |
| What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers S Damberg, M Schwaiger, CM Ringle Journal of Marketing Analytics 10 (1), 3-18, 2022 | 39 | 2022 |
| Multivariate Werbewirkungskontrolle: Konzepte zur Auswertung von Werbetests M Schwaiger Springer-Verlag, 2013 | 38 | 2013 |
| Unternehmensreputation–Bestandsaufnahme und Messkonzepte M Schwaiger, HM Cannon Jahrbuch der Absatz-und Verbrauchsforschung, 237-261, 1999 | 38 | 1999 |
| Reputation und unternehmenserfolg M Schwaiger, S Raithel Management Review Quarterly 64, 225-259, 2014 | 36 | 2014 |
| The drivers of customer satisfaction with industrial goods: An international study F Festge, M Schwaiger Cross-Cultural Buyer Behavior 18, 179-207, 2007 | 36 | 2007 |
| Der Student als Kunde–eine empirische Analyse der Zufriedenheit Münchner BWL-Studenten mit ihrem Studium M Schwaiger Beiträge zur Hochschulforschung 25 (1), 32-62, 2003 | 35 | 2003 |
| Segmentspezifischer Aufbau von Unternehmensreputation durch Übernahme gesellschaftlicher Verantwortung M Eberl, M Schwaiger Die Betriebswirtschaft 66 (4), 418, 2006 | 33 | 2006 |
Sascha RaithelFreie Universität BerlinVerified email at fu-berlin.de
